Social Media Producer

The Walt Disney Company; New York (NY); On-site; USD 65,000 - 85,000; Full time

Job summary

A leading company is seeking a Social Media Producer to join their dynamic team. This role involves producing and distributing content across various social platforms, collaborating with digital and broadcast teams, and leveraging social analytics for data-driven decisions. Ideal candidates will have experience in a fast-paced environment and a strong background in managing social media for news organizations. The position requires proficiency in Adobe Creative Cloud and effective communication skills.

Qualifications

• Minimum four years managing social media accounts for a news organization.
• Experience as a multimedia, cross-platform producer.
• Ability to work under tight deadlines.

Responsibilities

• Guide the voice of ABC News on social media.
• Produce engaging content for social platforms.
• Develop social media strategies to drive engagement.

Skills

Social Media Management

Content Production

SEO Best Practices

Data-Driven Decision Making

Effective Communication

Education

Bachelor’s Degree

Bachelor’s in Journalism

Tools

Adobe Creative Cloud

Canva

Photoshop

DashHudson

SocialFlow

Sprout

Job description

Join to apply for the Social Media Producer role at The Walt Disney Company.

The Social Media Producer is a key member of the ABC News Social Team, responsible for producing and distributing content across all social platforms, including YouTube, TikTok, Instagram, Facebook, X, and Threads. The producer will create and post social content across several ABC News brand accounts, including ABC News, ABC News Live, Good Morning America, and more.

This candidate will collaborate with the digital and broadcast teams to optimize both linear content and original digital content across all social media platforms. The role requires proficiency in Adobe Creative Cloud Suite, including editing videos with Adobe Premiere, creating graphics with Canva and Photoshop, and writing captions using SEO best practices.

The candidate should be comfortable working in a fast-paced, high-pressure environment, demonstrating impeccable judgment and social acumen, especially regarding breaking news. Experience in producing and distributing content during breaking news situations is essential. The candidate should also be comfortable working with talent as needed.

The role requires knowledge of the social media landscape for news. The producer should leverage social analytics to make data-driven decisions in production and publishing strategies, with a demonstrated track record of editorial excellence.

The candidate must be willing to work weekends and nights, generally from 12-9 pm ET Tuesdays – Fridays and 9 am-5 pm ET on Saturdays, with hours subject to change based on staffing needs.

Responsibilities:

• Guide the voice of ABC News and its shows on social media
• Produce engaging content, including graphics and videos, for social platforms
• Develop and implement social media strategies to drive revenue, traffic, brand awareness, followers, engagement, and conversions to linear and streaming platforms
• Identify new social opportunities in collaboration with producers across brands

Basic Qualifications:

• Minimum four years of managing social media accounts for a news organization
• Experience as a multimedia, cross-platform producer
• Ability to work under tight deadlines and pressure
• Effective written and verbal communication skills
• Adherence to high journalistic standards

Preferred Qualifications:

• Experience working with high-profile talent
• Growing social followings for news brands on TikTok
• Experience with social publishing tools like DashHudson, SocialFlow, or Sprout
• Transforming linear news content into social-friendly formats

Education:

• Bachelor’s Degree required
• Bachelor’s in journalism, political science, or related field preferred