Social Media Marketing Strategy Intern, Spring 2027

The Walt Disney Company; Glendale (CA); On-site; USD 26,000 - 37,000; Full time

Job summary

The Walt Disney Company’s Disney Consumer Products Marketing team invites a Social Media Marketing Strategy Intern for Glendale, CA. You’ll develop innovative social concepts, capture and edit content, and support influencer gifting aligned with Disney product lines.

You’ll collaborate across marketing teams, build community across platforms, and apply Gen Z insights to plan calendars, campaigns, and creative strategies. This 6-month internship starts January 2027 in Glendale.

Qualifications

• Actively engaged on a wide array of social media platforms with knowledge of content formats, functionality, and the latest trends.
• Experience in content creation.
• Ability to improve social content formats creatively.
• Partnership and relationship skills.
• Experience with TikTok as a user and creator.
• Creatively minded with the ability to inspire creative teams.

Responsibilities

• Ideate content concepts for Disney products on social platforms and analyze performance.
• Capture and edit content, producing multiple deliverables weekly.
• Build a community for social platform handles, engaging with content, and connecting with followers, and provide generational knowledge into Gen Z trends and ways of thinking.
• Be an active participant and work with the team to develop social media plans/calendars.
• Work to develop influencer lists for gifting opportunities tied to our products.

Skills

Content creation

TikTok

Social platforms

Creativity

Partnerships

Education

Marketing/Communications/PR/Design degree

Junior or Senior year preferred

Tools

Adobe Photoshop

Adobe Illustrator

Job description

About the Role & Program

Disney Consumer Products (DCP) brings the magic of Disney’s beloved stories, franchises, and characters to families and fans around the world. From toys to apparel, books to games, our global marketing organization has a profound impact on The Walt Disney Company and the global markets in which we operate. With a portfolio of renowned franchises including Disney, Pixar, Marvel, 20th Century Fox, National Geographic, and Star Wars, we are a worldwide industry and category leader delivering innovative products that entertain and inspire!

What You Will Do:

Are you a content creator? Are you someone who spends most of their time scrolling, capturing, and editing content? Do you have a passion to learn how to do this professionally? As a Social Media Marketing Strategy Intern with Disney’s Consumer Products Marketing Team, you will produce innovative and conceptual social media ideas to support Disney’s consumer products business on audience targeted social accounts, including parent-focused and young adults. You will participate in ideation sessions with the marketing teams. You will have the opportunity to show your creative thinking skills and social media savvy while working across a range of social platforms. You will get the chance to show off your creative skills, assembling content for our socials firsthand!

On any given day you might:

• Ideate content concepts for Disney products on social platforms and analyze performance
• Capture and edit content, producing multiple deliverables weekly
• Build a community for social platform handles, engaging with content, and connecting with followers, and provide generational knowledge into Gen Z trends and ways of thinking
• Be an active participant and work with the team to develop social media plans/calendars
• Work to develop influencer lists for gifting opportunities tied to our products

Requirements

• Actively engaged on a wide array of social media platforms with knowledge of content formats, functionality, and the latest trends
• Experience in content creation
• Ability to improve social content formats creatively
• Partnership and relationship skills
• Experience with TikTok as a user and creator
• Creatively minded with the ability to inspire creative teams

Additional Experience

• Experience and proficiency with Adobe Creative Cloud: Photoshop and Illustrator
• Previous experience with social marketing entertainment brands or experiences
• Previous work experience in marketing strategy, consumer packaged goods, advertising agency, and/or brand management
• Education Junior or Senior year preferred
• Pursuing a degree in Marketing, Communications, PR, Design, or related field

Materials Required

An electronic online portfolio or social media link is required as part of this application process. This must be included as a URL link on your resume; any other submissions will not be considered. It can be your own social media channel link.

Eligibility Requirements & Program Information

Candidates for this opportunity MUST meet all of the below requirements:

• Be enrolled in an accredited college/university pursuing a degree taking at least one class at the time of application OR currently participating in a Disney College Program or Disney Internship.
• Current Disney Interns, College, International, or Culinary Program Participants: You may only work for ONE consecutive year (12 months) in any combination of an internship and/or program.
• Be at least 18 years of age
• Possess unrestricted work authorization.

Additional Information

This internship is a full-time, six-month commitment in the Glendale, California area from January 2027 until June 2027.

• Able to have a consistent, reliable work schedule throughout the internship.
• Fully available Monday through Friday for the duration of the internship, 40 hours each week.
• Able to provide own housing for the duration of the internship program.
• Able to provide/have reliable transportation to/from work.

Compensation & Benefits

The pay rate for this role in Glendale, CA is $23.00 per hour.

Select benefits may be provided as part of the compensation package, such as medical, financial, and/or other benefits, dependent on the level and position offered. To learn more about our benefits visit: https://jobs.disneycareers.com/benefits.

Job Posting Segment

Job Posting Segment: NA - Brand Commercialization Job Posting Primary Business: Regional (NA - Brand Commercialization) Primary Job Posting Category: Marketing and Digital Media Intern Employment Type: Full time Primary City, State, Region, Postal Code: Glendale, CA, USA Alternate City, State, Region, Postal Code: Date Posted: 2026-10-22 Learn more about us.