Social Media & Marketing Specialist - Digital Storyteller

Commonwealth of VA Careers; Richmond (VA); On-site; USD 49,000 - 76,000; Full time

Job summary

Commonwealth of VA Careers is seeking a Social Media and Marketing Specialist for the Central Administration. You will develop and execute digital content that highlights the agency’s mission, programs, people, and impact, working closely with Communications leadership, Human Resources, facility teams, and subject matter experts to tell meaningful stories and strengthen the employer brand.

You’ll maintain a consistent and professional agency voice while increasing audience engagement and

Qualifications

• Advanced knowledge of social media platforms and digital communications strategies.
• Experience with content creation, storytelling, copywriting and visual communications.
• Experience with photography, videography, graphic design and short-form content.
• Experience using analytics and digital advertising to measure engagement.

Responsibilities

• Develop and execute VADOC’s social media strategy and digital content.
• Collaborate with Communications leadership, HR, facilities and SMEs to tell stories.
• Maintain a consistent agency voice and strengthen employer branding.

Skills

Social media platforms

Content development

Photography & videography

Digital advertising & analytics

Education

Bachelor's degree in Communications/Public Relations/Marketing

Job description

Commonwealth of VA Careers is seeking a Social Media and Marketing Specialist for the Central Administration. You will develop and execute digital content that highlights the agency’s mission, programs, people, and impact, working closely with Communications leadership, Human Resources, facility teams, and subject matter experts to tell meaningful stories and strengthen the employer brand.

You’ll maintain a consistent and professional agency voice while increasing audience engagement and