Social Media Marketing Specialist

Viralt; New York (NY); On-site; USD 100,000 - 150,000; Full time

Job summary

A leading company in the AI sector is seeking a Social Media Specialist to enhance brand visibility across platforms like Instagram and TikTok. The role involves creating engaging content, analyzing performance metrics, and collaborating with marketing teams to drive customer engagement and conversion. Competitive salary and benefits offered.

Benefits

Paid Time Off

Matching 401(k)

Health Benefits

Qualifications

• Experience in developing and executing social media strategies.
• Ability to analyze KPIs and provide actionable insights.

Responsibilities

• Elevate brand presence across social media platforms.
• Develop and optimize direct messaging for lead generation.

Skills

Social Media Strategy

Content Creation

Data Analysis

Influencer Relations

Job description

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Driving growth at the intersection of AI and innovation

About this Company

Viralt is a vertical knowledge engine for content creators, integrating influencer best practices, AI workflow transformation, trending alerts, and ecosystem resources.

About this Role

The Social Media Specialist will play a critical role in elevating FinalRound AI’s brand presence across key social media platforms, including Instagram, TikTok, YouTube, X (formerly Twitter), and LinkedIn. This position will focus on developing and executing a robust social media strategy that drives engagement, builds brand loyalty, and ultimately supports customer conversion efforts.

Qualifications

• Develop, execute, and continuously optimize a comprehensive social media calendar, managing all aspects of social media content from ideation through to publication.
• Craft high-quality, engaging content (videos, stories, polls, graphics) tailored to each platform’s unique audience to boost engagement, grow followers, and drive website traffic.
• Partner closely with the founders to amplify their personal brands on LinkedIn, enhancing FinalRound AI's thought leadership and credibility in the industry.
• Research trends, competitor activity, and platform algorithm changes to refine our content strategy and stay ahead of social media best practices.

Data-Driven Decision Making:

• Track, measure, and analyze KPIs across all platforms, providing actionable insights on performance and areas for improvement.
• Conduct weekly content experiments to test new strategies and report findings to refine our approach, boosting ROI on social media initiatives.
• Collaborate with the marketing team to align social media insights with overall business objectives and refine targeting strategies.

Influencer Relations & Community Engagement:

• Support with developing relationships with key influencers to drive brand awareness, ensuring influencer content aligns with brand objectives and resonates with target audiences.
• Create guidance and recommendations to help influencers optimize their content.
• Organize and manage social media contests, giveaways, and live streaming sessions to drive engagement and grow our audience.

Cross-Functional Collaboration:

• Work closely with the product, sales, and customer service teams to understand key messages, product updates, and customer feedback, integrating this information into social media content.
• Partner with marketing and email teams to support campaigns, ensuring cohesive messaging and timing across platforms.

Customer Conversion & Marketing Automation:

• Develop and optimize direct messaging sequences through ManyChat to turn social media engagements into sales opportunities.
• Implement strategies to leverage social media engagement for lead generation, including tagging and nurturing warm leads for targeted outreach via email and cold calling.
• Collaborate on retargeting campaigns that leverage social media data to convert followers into customers.

Brand Development & Voice Consistency:

• Uphold and enhance FinalRound AI’s brand voice, ensuring all social media content is consistent, high-quality, and aligned with brand values and messaging.
• Continuously refine brand aesthetics and messaging to resonate with target audiences across diverse platforms.

Compensation

Base Pay Range: $100,000 - $150,000

Actual placement within this range may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.

The Company also offers competitive benefits for full time employees including paid time off, matching 401(k), and health benefits.

Interview Process

• 1:1 Interview with the Hiring Manager
• Group Interview with Marketing Team

We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact us.

Equal opportunity

Final Round AI is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Technology, Information and Media

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