Social Media Marketing Manager

Gondola; Richmond (VA); On-site; USD 50,500 - 80,000; Full time

Benefits offered by this job

401(k)

Dental insurance

Health insurance

Paid time off

Retirement plan

Job summary

Gondola is seeking a Social Media Marketing Manager in Richmond, Virginia, to oversee marketing operations for financial literacy initiatives targeting NCAA and NFL athletes. This full-time role involves content creation, social media management, and executing marketing campaigns. Candidates should have skills in social media strategy, a relevant degree, and proficiency in tools like Adobe Creative Suite. The salary ranges from $55,000 to $80,000 annually, and benefits include health insurance and 401(k) matching.

Qualifications

• Experience in managing social media channels including Instagram, TikTok, LinkedIn, and YouTube.
• Strong writing and storytelling skills, especially for short-form content.
• Minimum 1 year of experience in Adobe Creative Suite or similar tools.

Responsibilities

• Manage and grow social media presence across multiple platforms.
• Draft captions and schedule posts, uploading real-time content.
• Track performance metrics and optimize engagement strategies.

Skills

Social media management

Content creation

Campaign strategy

Communication skills

Education

Bachelor’s degree in marketing or related field

Tools

Adobe Creative Suite

Social media analytics software

Job description

# Social Media Marketing Manager## •### @stbprogramPosted on 4/23/2026•Full-time## Job DescriptionOccident Wealth Management and STB Program (Secure The Bag) are searching for someone with a special talent and a passion for sports, marketing, social media, and communications to manage an exceptionally fast-paced and expanding financial literacy business for NCAA and NFL athletes and coaches. Additionally, this individual will oversee day-to-day marketing operations for a wealth management firm that specializes in working with athletes and coaches.**Who we are:**Occident Wealth Management and Secure the Bag equips athletes and coaches to become elite stewards of their finances. Occident Wealth Management specializes in financial planning for athletes, coaches, creating custom financial plans to align client’s actions with intentions. Through our Secure The Bag (STB) program, we deliver high-impact, engaging financial literacy sessions to over 20 NCAA, NFL, and NBA teams.The Secure the Bag financial literacy platform for collegiate athletes and NFL teams applies a unique blend of interactive presentations and participation that make financial concepts digestible, relatable, and implementable.Position Summary:Occident Wealth Management and Secure the Bag seeks a Social Media Manager to serve as our content creation lead, grow our social media presence across our social media channels. You’ll help drive awareness, engagement, and growth for our financial literacy mission, NIL content and collegiate/NFL speaking engagement and the STB Podcast. This individual will oversee the development of goals, strategies, and implementation plans to execute comprehensive marketing campaigns. You will have the opportunity to lead in the collaboration and designing of the strategic social media and marketing plans. The role will specialize in content creation, independently executing projects and performing daily tasks that use our social media platforms to promote and manage both Occident Wealth Management and Secure the Bag’s brand images.Additionally, this position will have the opportunity to create, produce, and post the ‘Secure the Bag Podcast,’ which interviews professional athletes.Qualifications:The ideal candidate has experience working in collegiate and/or professional athletics, digital, or social space:· Manage and grow our presence across Instagram, TikTok, LinkedIn, X, and YouTube.· Draft captions, schedule posts, and upload real-time content from events, podcast clips, and· behind-the-scenes moments.· Repurpose educational content into bite-sized, high-impact visuals and videos.· Coordinate social strategy around athlete appearances, STB sessions, and brand partnerships.· Knowledge and experience leading marketing campaigns.· Stay plugged into trends in NIL, sports culture, and financial literacy to keep content relevant· Track performance metrics and recommend adjustments to optimize engagement.· Knowledge of branded content production.· Excellent oral, written, interpersonal communication skills.· Must be outgoing, organized, efficient, a team player, resourceful, creative, and able to balance multiple projects simultaneously. Candidate should be an organized and detail-oriented team player with ability to successfully multitask and meet deadlines; a pro-active, self-starter who takes initiative and anticipates team needs.**Required Skills and Education Requirements:**· Mastery of the major social media platforms, including Facebook, Instagram, Twitter, YouTube, LinkedIn, and TikTok.· Proven experience working with athletes, collegiate or professional sports programs, or NIL brands· Strong writing and storytelling skills - especially for short-form content and captions.· Knowledge of social media analytics software, including Facebook Insights, Google Analytics, and Twitter Analytics to track audience engagement and campaign performance.· Minimum 1 year experience Adobe Creative Suite, CapCut, Instagram Reels editor, Buffer/Later, or similar.· Knowledge of photography or design management· Experience in the sports, digital, or social space is a significant advantage.· Bachelor’s degree, or currently enrolled in an accredited college or university in marketing, communications, or related field of study.Preferred (but not required)- Experience in podcast promotion or short-form video editing.- Skills in photography/videography at live events.- Understanding of the financial literacy or wealth-building space.**Closing Statement:**You'll play a key role in changing the financial trajectory of athletes across the country. This isn't justa content role - it's a mission-driven opportunity to build something bigger than a brand.Job Types: Full-time, Part-timePay: $50,500.00 - $80,000.00 per yearExpected hours: 40 per weekBenefits:* 401(k)* 401(k) matching* Dental insurance* Health insurance* Paid time off* Retirement planApplication Question(s):* Have you worked in collegiate or professional sportsExperience:* Adobe Creative Suite: 1 year (Required)* Adobe Premiere: 1 year (Preferred)* NIL : 1 year (Preferred)* Sports marketing: 1 year (Required)Work Location: RemoteLocationHybridRichmond, VirginiaPay$55,000 - $80,000/yrStart Date5/16/2026