Social Media Marketing Intern

The People's Federal Credit Union; Amarillo (TX); On-site; USD 19,000 - 28,000; Part time

Job summary

The People's Federal Credit Union is seeking a Social Media Marketing Intern to join our Marketing & Member Experience team. This paid, part-time internship offers hands-on experience creating content and campaigns across core platforms, while you balance academic commitments.

You will plan, design, and execute posts, monitor engagement, and analyze performance to help strengthen our brand voice and community presence. Flexible hours suit students well.

Qualifications

• Currently enrolled in an accredited college or university and eligible to receive college credit for the internship.
• Working knowledge of social media platforms and a strong interest in digital marketing and content creation.
• Strong written and verbal communication skills, including excellent grammar, spelling, and proofreading skills.
• Ability to create engaging written and visual content appropriate for different audiences and platforms.

Responsibilities

• Assist with planning, design, and execution of social media campaigns.
• Create and maintain weekly and monthly editorial/content calendars.
• Develop original content for Instagram, Facebook, TikTok, LinkedIn, X/Twitter, Snapchat, and other platforms.
• Monitor and respond to social media comments and direct messages professionally and brand-appropriately.
• Develop ideas to increase audience engagement.
• Track social media engagement and campaign performance.
• Assist with marketing reports and use data to identify high-performing content.
• Research opportunities to expand content and strategies.

Skills

Social media knowledge

Written communication

Verbal communication

Content creation

Education

Enrollment in accredited college/university

Job description

SOCIAL MEDIA MARKETING INTERN

Department: Marketing & Member Experience

Reports To: Director of Marketing and Member Experience

Job Type: Part-Time, Internship

Pay: $17.00 per hour

Schedule: Flexible Hours

FLSA Status: Non-Exempt

POSITION SUMMARY

The Social Media Marketing Intern is a creative, energetic, and hands‑on college student who is passionate about social media, content creation, and connecting with people through digital platforms.

Working directly with the Director of Marketing and Member Experience, this position will gain practical, real‑world marketing experience while helping build and strengthen the TPFCU brand across social media and other communication channels.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Social Media & Content

• Assist with the planning, design, and execution of social media campaigns.
• Create and maintain weekly and monthly editorial/content calendars.
• Develop original content for Instagram, Facebook, TikTok, LinkedIn, X/Twitter, Snapchat, and other emerging platforms.

Engagement & Community

• Monitor and respond to social media comments and direct messages in a timely, professional, and brand-appropriate manner.
• Develop creative ideas and strategies to increase audience engagement.

Marketing Support & Analytics

• Track social media engagement and campaign performance.
• Assist with marketing reports and use data to identify high‑performing content and campaigns.
• Research opportunities to expand successful content and marketing strategies.

QUALIFICATIONS

Required

• Currently enrolled in an accredited college or university and eligible to receive college credit for the internship.
• Working knowledge of social media platforms and a strong interest in digital marketing and content creation.
• Strong written and verbal communication skills, including excellent grammar, spelling, and proofreading skills.
• Ability to create engaging written and visual content appropriate for different audiences and platforms.

Preferred

• Experience creating short‑form videos, reels, TikToks, or social media stories.
• Experience with photography, videography, graphic design, communications, marketing, or public relations.
• Portfolio or examples of creative work, including class projects, personal projects, or social media content.

WORK ENVIRONMENT & SCHEDULE

This is a paid, part‑time internship with flexible hours designed to accommodate a college student's academic schedule.

The position may involve working in an office environment, attending TPFCU or community events, participating in photo/video shoots, and working on digital content and marketing projects.

The Social Media Marketing Intern must be able to meet established deadlines and maintain a consistent schedule while balancing internship responsibilities with academic commitments.