Social Media & Marketing Coordinator

The Connell Company; Berkeley Heights (NJ); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Medical & dental coverage

Pension plan

Paid time off

Fitness facility membership

Life insurance

Dining & hospitality perks

Professional development

Job summary

The Connell Company is seeking a Social Media & Marketing Coordinator to bring distinct brand voices to life across a hospitality-focused portfolio. You will craft content calendars, write copy, publish social content, and support events while maintaining accuracy and brand consistency.

This on-site role requires 2–3 years of experience, strong writing, and hands-on use of scheduling tools. You’ll collaborate with internal teams and outside partners to keep our digital presence fresh and

Qualifications

• 2–3 years of foundational experience in social media or digital marketing.
• Hands-on experience with scheduling/management tools (Metricool, Meta, Sprout).
• Strong writing skills for multiple platforms and brands.

Responsibilities

• Manage content calendars, approvals, assets, deadlines, and publishing schedules across multiple brands.
• Write engaging social copy and support Stories, Reels, and short-form video.
• Coordinate assets with internal teams, designers, vendors, and partners.
• Support events, campaigns, openings, and digital promotion.
• Keep websites and listings up to date and maintain brand voice.

Skills

Content strategy

Social media management

Writing & editing

Project coordination

Brand voice

Analytics & reporting

Adaptability

Education

Associate’s degree in Marketing/Communications/Related field

Tools

Metricool

Meta Business Suite

Sprout Social

Hootsuite

Buffer

Later

Canva

Adobe Creative Suite

Job description

At The Connell Company, no two brands tell the same story. The Social Media & Marketing Coordinator will help bring those stories to life across a dynamic portfolio of hospitality, lifestyle, and business brands, creating digital experiences that feel distinct, engaging, and connected to each audience.

You’ll turn marketing strategy into action by building content calendars, writing copy that captures each brand’s voice, creating and publishing social content, supporting events and campaigns, engaging with our online communities, and helping keep our digital presence fresh and relevant. We’re looking for someone who loves the creative side of social media but knows great marketing also lives in the details. You can move between brands, audiences, and priorities without losing the story, the deadline, or the details that make the work exceptional.

How You’ll Make an Impact

• Manage content calendars, approvals, assets, deadlines, and publishing schedules across multiple brands, keeping everything organized and on track.
• Schedule and publish social content across Instagram, Facebook, LinkedIn, TikTok, and other platforms using Metricool and similar social media management tools.
• Write engaging social copy and support the creation of Stories, Reels, short-form video, event coverage, and other day-to-day content.
• Coordinate photography, video, graphics, and other creative assets with internal teams, designers, photographers, vendors, and outside partners.
• Support events, campaigns, openings, and special initiatives with social content and digital promotion.
• Keep websites, event listings, apps, Google Business Profiles, and other digital channels accurate and up to date.
• Coordinate recurring marketing materials including menus, signage, labels, promotional pieces, and other collateral that support our hospitality and business operations.
• Keep projects and materials moving from request and approval through production, printing, and distribution, making sure the details don’t get lost along the way.
• Stay connected to our online communities by monitoring comments, messages, mentions, reviews, and user-generated content, responding when appropriate and escalating when needed.
• Maintain each brand’s distinct voice and identity while keeping our overall digital presence polished and consistent.
• Track social performance to understand what’s working, what isn’t, and where we can improve.
• Keep digital files, marketing materials, and recurring assets organized and easy to find.
• This is a fully on-site role with a regular Monday through Friday office schedule. Occasional evening, weekend, and holiday availability will be needed to support events, campaigns, and other business needs.

What You’ll Bring

• 2–3 years of foundational professional experience in social media, digital marketing, marketing coordination, or content creation.
• An Associate’s degree in Marketing, Communications, Business, Public Relations, or a related field is welcome, but relevant hands‑on experience matters to us too.
• Hands‑on experience with social media scheduling and management tools such as Metricool, Meta Business Suite, Sprout Social, Hootsuite, Buffer, Later, or similar platforms.
• The ability to move comfortably between administrative work and creative work, understanding that both are important to keeping a marketing team running well.
• Strong writing skills and experience creating and publishing content across Instagram, Facebook, LinkedIn, TikTok, and other social platforms.
• Experience building and managing content calendars, coordinating approvals, and keeping content and deadlines on track.
• Strong organization and attention to detail. You can manage multiple projects, requests, deadlines, and priorities without things falling through the cracks.
• Experience supporting the day-to-day coordination of marketing materials, digital content, creative assets, or similar projects.
• Experience with Canva and working knowledge of Adobe Creative Suite.
• A good understanding of social media analytics and how to use performance results to improve content.
• Strong communication and follow-through, with the ability to work across different teams, brands, and outside partners.
• An understanding of how different brands speak to different audiences, while keeping each brand’s voice and identity consistent.
• You stay current on social media trends and know how to recognize the ones that actually make sense for the brands you support.

Supporting Your Success

• 100% employer-paid medical and dental coverage
• Exceptional retirement benefits, including a generous employer-funded pension
• Paid time off and company-paid holidays
• Employer-paid membership to a premier fitness and wellness facility
• Company-paid life insurance and additional employee benefits
• Employee dining, hospitality, and lifestyle perks across The Park
• Professional development and opportunities for continued growth

We’re looking for someone who wants to contribute, learn, and grow while doing work they’re proud to put their name behind. You’ll have the opportunity to work across distinct brands, bring new ideas to the table, and see your work make an impact every day. If you’re ready to create, contribute, and grow with us, we’d love to meet you.

While we leverage technology to support our recruiting process, every application is personally reviewed by a member of our Human Resources team because we recognize that behind every résumé is a person, a career journey, and a genuine interest in joining our organization.

The Connell Company is an Equal Opportunity Employer committed to fostering an inclusive workplace where everyone feels welcomed, valued, and respected. We make all employment decisions based on qualifications, merit, and business needs, without regard to race, creed, color, religion, national origin, nationality, ancestry, age, sex, pregnancy or breastfeeding, marital status, civil union status, domestic partnership status, affectional or sexual orientation, gender identity or expression, atypical hereditary cellular or blood trait, genetic information, liability for military service, disability, or any other characteristic protected by applicable federal, state, or local law. We believe exceptional hospitality begins with exceptional people and are committed to creating a workplace where every team member can thrive.