Social Media Marketing Associate

Travelwings; Washington; On-site; USD 50,000 - 70,000; Full time

Job summary

A travel company focused on African destinations is seeking a Social Media Manager to create and execute engaging content on platforms like Instagram, TikTok, and Facebook. Responsibilities include community management, targeted outreach to African diaspora, and performance analytics. The ideal candidate has 1-3 years of experience, a strong portfolio in digital marketing, and a passion for African culture and travel, with a specific interest in West African destinations.

Qualifications

• 1-3 years of hands-on experience in social media management, content creation, or digital marketing.
• Strong portfolio showcasing successful social media campaigns or content, particularly with video.
• In-depth knowledge of major social media platforms and their respective best practices.

Responsibilities

• Develop, schedule, and publish engaging high-quality content.
• Engage with the community by responding to comments and messages.
• Design and execute targeted social media campaigns.

Skills

Social media management

Content creation

Digital marketing

Storytelling

Copywriting

Analytical skills

Job description

Content Creation & Strategy: Develop, schedule, and publish engaging, high-quality content (video, carousel posts, stories, blogs) that highlights the beauty, culture, and adventure of traveling from the U.S. to Africa.

Community Management: Act as the voice of Travelwings on social media. Proactively engage with our community by responding to comments, messages, and mentions in a timely and authentic manner.

Targeted Outreach: Design and execute social media campaigns specifically aimed at reaching and resonating with African diaspora and African American travelers in the U.S.

Trend Monitoring: Stay on top of the latest U.S. social media trends, algorithm changes, and competitor activities, adapting our strategy to remain relevant and effective.

Influencer & Partnership: Identify and assist in building relationships with U.S.-based travel influencers and community leaders, especially those focused on Black travel and African destinations.

Analytics & Reporting: Track key performance indicators (KPIs) like engagement, reach, follower growth, and conversion rates. Provide monthly reports on what’s working and what isn’t.

Requirements

• 1-3 years of hands‑on experience in social media management, content creation, or digital marketing.
• A strong portfolio showcasing successful social media campaigns or content, particularly with video (TikToks, Reels).
• In‑depth knowledge of major social media platforms (Instagram, TikTok, Facebook, X, YouTube) and their respective best practices in the U.S. market.
• Excellent written and verbal communication skills, with a talent for storytelling and copywriting.
• Based in or able to commute to our Washington D.C. office (DMV area).
• Demonstrable experience and cultural understanding in marketing to the African American community and the African diaspora in the United States.
• A deep understanding of the cultural nuances, interests, and motivations related to heritage travel, "Year of Return" themes, and travel to West Africa (e.g., Ghana, Nigeria, Senegal, etc.).
• A genuine passion for African travel, culture, and history. Personal travel experience in West Africa is a major plus.