Social Media Manager, Zappos Marketing

Lensa; New York (NY); On-site; USD 70,000 - 152,000; Full time

Job summary

Lensa is assisting Amazon in finding a talented Social Media Manager to lead Zappos' social media strategy. This pivotal role involves developing creative content, engaging with social platforms, and driving measurable business results. The ideal candidate should possess a blend of storytelling and analytical skills, with a background in marketing.

Qualifications

• 6+ years of professional marketing experience.
• Experience using data and metrics for improvements.
• Experience managing cross-functional marketing programs.

Responsibilities

• Lead Zappos' social media strategy across platforms.
• Develop content generation mechanisms for customer engagement.
• Analyze social media metrics for actionable insights.

Skills

Data-driven decision making

Creative storytelling

Content strategy development

Job description

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Description

We're seeking a creative and data-driven Social Media Manager to lead Zappos' social media strategy implementation and execution. This role will oversee Zappos' social presence across all platforms, develop engaging content strategies, and drive measurable business results through social channels. The ideal candidate will combine creative storytelling with analytical thinking to build meaningful connections with our community while driving commercial success.

Key job responsibilities

Responsibilities

• Lead development of the Zappos social media strategy, and manage execution of the strategy across all platforms.
• Develop content generation mechanisms that support the Zappos social media strategy, and generate relevant content that inspires our customers.
• Manage relationships with social platform partners (e.g. Meta, TikTok), and content partners.
• Create and oversee content calendars aligned with marketing campaigns and business goals
• Drive social commerce initiatives and optimize social selling opportunities
• Analyze social media metrics and provide actionable insights to leadership
• Oversee social media budget and resource allocation
• Collaborate with brand, marketing, creative and customer service teams
• Pioneer innovative social media campaigns that showcase Zappos' unique brand
  
  

Basic Qualifications

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience equally comfortable building strategic marketing plans and executing at a tactical level
• Experience managing or working within cross-functional marketing and creative teams
• Experience building, executing and scaling cross-functional marketing programs
• Experience managing social content partner teams and/or agencies.
  
  

Preferred Qualifications

• Experience in multi-territory campaign management
• Experience in digital marketing and content production timelines and process
  
  

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  IT Services and IT Consulting

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