Social Media Manager w/ a Sense of Humor

Internetwork Expert; Denver (CO); Remote; USD 80,000 - 100,000; Full time

Job summary

A Colorado-based apparel company is looking for a Social Media Manager to enhance its online presence. This role involves creating engaging content, driving growth on TikTok and Instagram, and fostering community interaction. The ideal candidate is a strong storyteller, comfortable on camera and adept at crafting effective copy. A creative portfolio showcasing storytelling and humor is highly desirable.

Benefits

Relocation budget available

Competitive salary plus generous bonuses

Full medical, dental, and vision insurance

Dog-friendly office

Flexible PTO

Flexible working hours

Laptop and required equipment provided

Qualifications

• A great storyteller who can connect with the audience
• Self-sufficient content creator comfortable on camera
• Strong writer who can craft witty, effective copy
• Ability to analyze content performance

Responsibilities

• Produce engaging content reflecting the brand's voice
• Drive organic growth on platforms like TikTok and Instagram
• Respond to comments and maintain community engagement
• Support the marketing team with creative copy and campaigns

Skills

Storytelling

Social media strategy

Copywriting

Content creation

Community engagement

Job description

At Shinesty, we design dangerously comfortable clothing and sell with an irreverent and eclectic brand voice. Our mothers don’t always approve of what we do, but the millions of people we’ve entertained over the years do.

We’re looking for a Social Media Manager to take the reins of our social presence and continue making Shinesty the funniest, most engaging apparel brand on the internet. This isn’t just memes and shit posts, though—we’re looking for someone who’s a great creative storyteller to create compelling, high-quality content of all types that grows our following and engages our audience.

What You’ll Do:

Content Creation & Social Storytelling (50%)

• Independently produce content that embodies Shinesty’s brand voice and sense of humor. And, gets the people going.
• Own and execute TikTok,& Instagram strategies, with a focus on driving organic growth and engagement.
• Tackle YouTube as a new organic channel and grow our audience with short- and longform content.
• Act as the creative voice behind our social channels—brainstorming, scripting, shooting, and editing content that resonates.
• Identify and execute high-visibility, pro- and reactive PR stunts that capture pop culture + news moments to amplify our brand.

Community Engagement & Brand Personality (30%)

• Keep the Shinesty community engaged and entertained by responding to comments, DMs, and user-generated content.
• Develop creative ways to involve our audience in content including (but not limited to) trends, challenges, video series, image series, giveaways, etc.

Copywriting & Marketing Support (20%)

• Pinch hit and support the marketing team as a creative lead by writing marketing copy and producing campaigns for onsite, email, SMS, paid channels, PR, and other channels as needed to bring your idea to life.
• Jump in on miscellaneous marketing efforts as needed—because we move fast, and every day brings something new.

Who you are

• First and foremost, a great storyteller who is comfortable on camera and. Our audience loves us for us, and we want someone who can tell stories about…
• Our brand
• Our products
• Our employees
• Our desire to buy a town called Ding Dong, Texas
• And whatever other weird stuff you come up with
• A self-sufficient content creator who is comfortable on camera and can brainstorm, execute, and edit videos without hand-holding. This is instrumental in success for this role.
• Funny as hell. You get the Shinesty brand and can translate it into engaging, irreverent content for our fans.
• A strong writer who can craft witty, effective copy that drives engagement and sales.
• A learner. You understand why a piece or style of content hit or flopped, and you know when to double down or move on to another angle

We will consider…

• Every applicant, regardless of professional background or years of experience. We don’t want the perfect resume, we want the perfect person for the role. That’s somebody cool who can tell a good story and…
• Makes us laugh hysterically
• Understands and likes the brand
• Will get along with our team
• Cares about making something original and great, even if that means a lot of failure on the way there

How to apply

• Fill out the application
• Provide some sort of creative portfolio that shows off your storytelling and humor that makes it clear you get and can contribute to the Shinesty brand. That could be…
• Published work
• Unpublished work
• Professional portfolio
• Personal portfolio
• Social media accounts
• Stuff you’re about to make up
• A video of you explaining to us why you don’t have a portfolio but why you should be considered anyway
• Or…something else we haven’t even thought of

Link or upload a 30s - 1min video about a past or current job that shows off your storytelling chops.

Feel free to do this however you want - use screenshots, talk to camera, do a voiceover, put silent captions on screen, whatever. If we watch it and we love it, the format doesn’t matter.

Relocation budget available (to Denver/Boulder), will also consider remote applicants with travel to Denver/Boulder

Competitive salary plus generous bonus incentives

Laptop and whatever other equipment you need to entertain the people

Full medical, dental, and vision insurance

Dog-friendly office

Flexible PTO, no need to accrue time, take as much as you’d like

Flexible working hours, just get your stuff done and generate results

All the tools and resources you need to be successful in this role

Feel free to do this however you want - use screenshots, talk to camera, do a voiceover, put silent captions on screen, whatever. If we watch it and we love it, the format doesn’t matter.