Social Media Manager - Remote

INDI Staffing Services; Town of Texas (WI); Remote; USD 70,000 - 100,000; Full time

Job summary

INDI Staffing Services is seeking a Social Media Manager to lead and execute B2B social media strategy, primarily on LinkedIn. The successful candidate will have a strong background in social media marketing, particularly for B2B, and must excel in creating compelling content that aligns with business objectives. This role involves strategizing for lead generation, collaborating with various teams, and mentoring junior staff. Ideal candidates should possess a degree in marketing or communications and relevant experience in social media strategy.

Qualifications

• 3+ years of social media experience with a focus on LinkedIn.
• 2+ years of experience in B2B or tech social media roles.
• Proficiency in creating engaging copy for business audiences.

Responsibilities

• Design and execute B2B LinkedIn strategies for lead generation.
• Collaborate with brand and content teams to align messaging.
• Analyze performance data for content optimization.

Skills

B2B Social Media Marketing

Copywriting

Data Analysis

AI Tools Proficiency

Education

Degree in Marketing, Communications, Business or similar

Job description

Overview of the role:

The Social Media Manager position focuses on leading and executing B2B social media strategy, with emphasis on LinkedIn organic social media, to drive qualified leads and contribute to revenue generation. This role requires expertise in B2B social media marketing, particularly LinkedIn, and the ability to create compelling content that resonates with business audiences while driving measurable results.

Key responsibilities:

- Designing and executing B2B LinkedIn strategies focused on lead generation and brand influence.

- Collaborating with brand, SEO, and content teams to align and amplify messaging.

- Creating and managing automation flows and social selling social media initiatives.

- Analyzing performance data to optimize content and campaign effectiveness.

- Mentoring and coordinating efforts with junior social media team members.

Requirements:

- Social Media Experience: 3+ years in social media roles with LinkedIn expertise.

- B2B Background: 2+ years in B2B or tech social media roles.

- Strategy Leadership: 1+ years leading social media strategy.

- Education: Degree in marketing, communications, business or similar field.

- LinkedIn Expertise: Strong background in using LinkedIn (organic) as a B2B expansion channel.

- Social Selling: Experience building and executing social selling strategies.

- Copywriting Skills: Strong copywriting abilities with the capability to create clear, engaging copy for business audiences.

- AI Tools Proficiency: Experience with AI tools such as ChatGPT, Claude, Gemini, etc.