Social Media Manager (Instagram Focus) | The Points Guy

CNET; Charlotte, New York (NC, NY); Hybrid; USD 55,000 - 85,000; Full time

Job summary

A leading company is looking for an experienced Social Media Manager to elevate their brand through engaging Instagram content. The role involves strategy development, collaboration with various teams, and performance analysis to optimize organic growth on the platform.

Benefits

1:1 Coaching

Free Therapy Sessions

Family Support Programs

401k with Match

Hybrid Schedule

Qualifications

• 5 years of experience in social media, 2 years on Instagram content.
• Strong analytical skills to track and optimize content performance.

Responsibilities

• Design and manage organic Instagram content strategies.
• Collaborate with teams to create engaging Instagram campaigns.

Skills

Analytical Skills

Creative Thinking

Communication

Job description

The Points Guy is seeking an experienced Social Media Manager with a strong focus on organic Instagram feed content to join our team. This role is designed to elevate our brand through captivating visual storytelling and engaging organic content, working collaboratively across departments to develop Instagram strategies that resonate with our audience and reflect our brand identity.

What You'll Do :

1. Strategy & Campaign Management : Design and manage organic content strategies specifically for the Instagram feed, ensuring all content aligns with our brand identity and engages our target audience. Develop strategies based on key business objectives and industry trends; translate insights into actionable content plans tailored for Instagram. Demonstrate thought leadership by introducing innovative content ideas and testing strategies for organic growth on Instagram. Prepare and deliver presentations to internal stakeholders focused on Instagram content strategies and performance. Maintain comprehensive knowledge of Instagram's evolving features, trends, and best practices to enhance our organic reach. Play a key role in the production and strategy of visual content, including static posts, carousels, reels, and stories, incorporating creative on-camera appearances as needed. Oversee project management for organic content on Instagram, ensuring consistency and quality across all posts. Analyze and report on the performance of our Instagram content, tracking key metrics to optimize our efforts and drive continuous improvement.
2. Collaboration & Cross-Functional Work : Act as a liaison with the Social Media, Creative, and Editorial teams to craft Instagram content that aligns with our brand goals and audience interests. Serve as a strategic bridge between content creation and overarching social media strategy, working closely with the Editorial team. Collaborate with the Creative and Editorial teams on developing cohesive Instagram campaigns that enhance audience engagement and brand loyalty. Assist with the creation of content calendars and work with internal teams on relevant materials from strategy sessions to post-campaign analyses.

What We're Looking For :

• At least 5 years of experience in a social media role, with at least 2 years specifically focused on organic Instagram content.
• Strong focus and experience in managing and developing engaging organic content for Instagram.
• Strong analytical skills with the ability to track content performance, draw insights from data, and make data-driven decisions.
• Experience in creating visually appealing, high-quality content specifically for Instagram.
• Ability to build and maintain a strong online community and engage with our audience authentically.
• Excellent communication and collaboration skills.
• Creative thinking for developing innovative ideas and storytelling techniques for Instagram.
• A love of travel and a deep knowledge of points and miles (P&M) or a serious interest in learning quickly.
• Experience or willingness to work with sponsored content while maintaining the integrity of our organic strategy.

Compensation

• USA Compensation Range : $55,000-$85,000; New York City Compensation Range : $55,000-$105,000. Note: actual compensation is based on geographic location, qualifications, and experience.

Perks and Benefits :

• Unparalleled Experience : 1:1 Coaching and Stretch Assignments early in your career, Robust L&D Offerings, Global Peer Network for more seasoned talent
• World Class Mental Wellness : Access to Free Therapy Sessions and Emotional or Work-Life Counseling Sessions for all US Employees and Family Members, Free Calm Subscription
• Family Support, Planning, and Fertility : Support for every unique path to parenthood including fertility, egg freezing, adoption, surrogacy, parental bonding, and more.
• Life Insurance, Short and Long-Term Disability Insurance, Flexible Spending Accounts, 401k with Match, Employee Assistance Program
• Hybrid Schedule + Generous Paid Time Off (PTO) : On-site Collaboration and Work From Home (WFH) Days, Holiday Pay, Winter Week (Company Recognized Holiday between Christmas and New Years), Full Gym and Yoga Studio, Free Fitness Classes, Pickleball Courts, Indoor Basketball Court, On-site Chefs and Baristas ($1 Lattes!), Frequent Community Events and Celebrity Guest Speakers, Inclusive Benefits from the Human Rights Campaign (HRC)

Who We Are :

Founded in 2000, Red Ventures (RV) is home to a diverse portfolio of industry-leading brands and businesses, strategic partnerships, and proprietary technology – including Bankrate, Lonely Planet, The Points Guy, and more. Together, RV helps millions of people worldwide make life’s most important decisions, accelerates digital adaptation, and innovates the online consumer experience by improving every step of the consumer journey. Headquartered south of Charlotte, NC, RV employs thousands across the US and Puerto Rico, with international offices in the UK and Brazil. For more information, visit our website and follow @RedVentures on social platforms.

At Red Ventures, we believe diverse, inclusive teams are better. We encourage you to watch this brief YouTube video to understand our core values and our commitment to fostering an inclusive environment.

We offer competitive salaries and comprehensive benefits, including medical, dental, and vision coverage, paid time off, life insurance, disability coverage, employee assistance programs, 401(k), and parental leave.

Red Ventures is an equal opportunity employer that does not discriminate based on race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy, or any other protected basis. We are committed to providing reasonable accommodations for qualified individuals with disabilities. If you require accommodation, please contact us.