Social Media Manager — Grow Indie Artists

UMG Recordings; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

CD Baby, part of Virgin Music Group and Universal Music Group, is seeking a Social Media Manager to lead organic social presence for artist-focused growth. You will craft strategy, create content, engage communities, and measure impact across platforms.

You will own calendar, produce platform-native videos, and translate artist stories into useful content that builds broad audience engagement and loyalty. Based in NYC area, you’ll collaborate with marketing and artists to connect social goals to

Qualifications

• 5+ years of relevant experience in social media, ideally in music/entertainment.
• Proven track record owning organic social strategy and execution.
• Ability to create platform-native content for multiple formats.
• Strong written and verbal communication with data-driven decision making.

Responsibilities

• Lead organic social strategy across Instagram, TikTok, YouTube, LinkedIn, Reddit, and emerging platforms.
• Own the calendar from idea to publication, coordinating production and approvals.

Skills

Social strategy

Content creation

Community engagement

Analytics

Short-form video

Copywriting

Data analysis

Project management

Tools

Instagram

TikTok

YouTube

LinkedIn

Reddit

Google Sheets

Job description

CD Baby, part of Virgin Music Group and Universal Music Group, is seeking a Social Media Manager to lead organic social presence for artist-focused growth. You will craft strategy, create content, engage communities, and measure impact across platforms.

You will own calendar, produce platform-native videos, and translate artist stories into useful content that builds broad audience engagement and loyalty. Based in NYC area, you’ll collaborate with marketing and artists to connect social goals to