Social Media Manager (Freelance/Contractor) New York, NY

Small Door Inc.; Boston (MA); On-site; USD 125,000 - 150,000; Full time

Job summary

A pet-centric company is seeking a Freelance Social Media Manager to enhance its online presence. The role involves creating engaging content across various platforms, from Instagram to TikTok, while cultivating a vibrant community. Ideal candidates will have substantial experience in social media management and a passion for pets.

Qualifications

• 3–5 years of experience managing social media for a brand or agency.
• Strong portfolio of organic social content, especially for Instagram and TikTok.
• Deep understanding of social trends and platform algorithms.

Responsibilities

• Develop and execute social media strategy for Instagram and TikTok.
• Own content calendar and track platform trends.
• Lead community engagement and monitor sentiment.

Skills

Social media management

Content creation

Community engagement

Trend analysis

Data-driven strategy

Job description

New York, NY

Small Door is membership-based veterinary care designed with human standards that is better for pets, pet parents, and veterinarians alike. We designed and delivered a reimagined veterinary experience via a membership that includes exceptional care, 24/7 telemedicine, and transparent pricing - delivered with modern hospitality in spaces designed by animal experts to be stress-free. We opened our flagship location in Manhattan's West Village in 2020 and have quickly expanded across the East Coast. Small Door now operates in New York City, Boston, Washington DC, and Maryland with continued expansion plans in 2025.

We’re looking for a creative and strategic Freelance Social Media Manager to grow Small Door’s organic presence across Instagram, TikTok, LinkedIn, and emerging platforms. You’ll be responsible for building our brand and community by creating engaging, high-quality content and growing our social following. You’ll partner closely with our marketing and practice teams to develop a distinct social voice that educates, inspires, and connects with modern pet parents.

What you’ll do

• Develop and execute a compelling, platform-native social media strategy for Instagram and TikTok.
• Own the content calendar, aligning weekly and monthly plans
• Track platform trends and innovations to ensure our content stays relevant and differentiated
• Lead all community engagement—respond to DMs and comments, foster conversations, and act as the brand’s voice in real time
• Monitor sentiment and surface insights from the community to inform other teams
• Capture photo and video content (primarily on iPhone)
• Be comfortable both behind and in front of the camera; act as on-screen talent when needed
• Edit and produce platform-specific content for Instagram, TikTok, and Stories/Reels
• Ensure all content aligns with our brand’s visual identity and tone
• Partner with creators to co-develop content, ensuring it feels organic and performs across platforms
• Source and manage user-generated content and ensure proper usage rights
• Track and report on KPIs (engagement, reach, conversions, etc.) to measure performance and refine strategy
• Use data to inform creative testing and optimize content for better results

Who You Are

• 3–5 years of experience managing social media for a brand or agency
• A strong portfolio of organic social content—especially Instagram and TikTok
• Deep understanding of social trends, platform algorithms, and best practices. Should live and breathe social media, trends, and viral videos.
• Excellent writer and storyteller with a distinct, brand-aligned voice
• Self-starter who can take a concept from idea to execution independently
• Comfortable working in a fast-paced, collaborative environment
• Passionate about pets and excited to spend time in veterinary clinics capturing content

Pay Range

This is a freelance position, paid on an agreed-upon rate commensurate with experience.

Please submit a link to your portfolio or a few examples of your past work in a linked Google folder in your application.

Small Door is proudly a public benefit corporation and a certified B Corp. We are committed to creating a diverse, inclusive and equitable workplace, and we encourage qualified applicants of every background, ability, and life experience to apply to appropriate employment opportunities.

Create a Job Alert

Interested in building your career at Small Door Veterinary? Get future opportunities sent straight to your email.

Apply for this job

indicates a required field

First Name *

Last Name *

Preferred First Name

Email *

Phone

Resume/CV

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

LinkedIn Profile

Can you please paste the link to your website and/or portfolio below? *

What is your desired hourly pay/pay range?

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Small Door Veterinary’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305

Page 1 of 1

OMB Control Number 1250-0005

Expires 04/30/2026

Voluntary Self-Identification of Disability

Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026
Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

• Alcohol or other substance use disorder (not currently using drugs illegally)
• Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
• Blind or low vision
• Cancer (past or present)
• Cardiovascular or heart disease
• Celiac disease
• Cerebral palsy
• Deaf or serious difficulty hearing
• Diabetes
• Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
• Epilepsy or other seizure disorder
• Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
• Intellectual or developmental disability
• Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
• Missing limbs or partially missing limbs
• Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
• Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
• Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
• Partial or complete paralysis (any cause)
• Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
• Short stature (dwarfism)
• Traumatic brain injury

Disability Status Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.