Social Media Manager (DC)

breadbutterpr

Washington (District of Columbia)

Hybrid

USD 65,000 - 75,000

Full time

14 days+

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Benefits offered by this job

Generous paid time off

Birthday off

Flexible hybrid schedule

Medical and dental + dependents

3% 401k contribution

Job summary

bread & Butter is a full-service communications agency focused on food, drink and travel. We’re seeking a Social Media Manager who thrives in a fast-paced agency setting, excels at influencer partnerships, and collaborates with PR, Creative and Digital Marketing teams to shape client voices across platforms.

You’ll manage daily posts, launch influencer campaigns, and craft campaigns for hotels, restaurants and brands.

Qualifications

3–5 years of full-time, post-undergraduate experience in social media management and influencer marketing, preferably agency vs. in-house.
BA/BS degree or equivalent practical experience.
Appreciates telling client stories through influencer partnerships and key messaging.
Passion for building relationships with influencers across Instagram, TikTok, Pinterest, YouTube and blogs.
Extensive knowledge of major social networks (Facebook, Twitter, Instagram, TikTok, Pinterest, LinkedIn, YouTube).
Experience launching social campaigns for hotels, restaurants, food personalities and/or CPG brands.
Background in creative development, social analytics tools, and campaign analysis.
Ability to thrive in a fast-paced environment and juggle multiple projects.

Responsibilities

Manage the online platforms of clients and influencer programming daily.
Represent the company and collaborate with PR, Creative, and Digital Marketing teams.
Craft a social media voice and steer brand sentiment for authentic conversations.
Identify strategic influencer partnerships, takeovers and promotions for brands.
Develop and strategize creative influencer partnerships to keep clients ahead of trends.

Skills

Social media management

Influencer marketing

Copywriting

Trend analysis

Project management

Influencer outreach

Social analytics

Campaign management

Time management

Education

BA/BS degree

Equivalent practical experience

Tools

Facebook Ads Manager

Google Analytics

Hootsuite

Sprout Social

Job description

Who we are:

bread & Butter is a full-service communications agency with a fondness for all things food, drink and travel. We are a collaborative group of dreamers and do-ers. We combine intimate local knowledge with an extensive national network to craft clever and multidisciplinary communications campaigns tailored to our clients’ needs. We only partner with inventive businesses that inspire us and continually challenge us to think big, but act small.

Why bread & Butter:

We are Southerners at heart, always saying, “Please” and “Thank You,” and hustlers by trade. We believe everyone deserves a seat at the table and practice what we preach to ensure the spirit of hospitality runs through everything we do. We're not a company that wastes time—not yours, not ours. We are not too busy to talk, come by or think of new ways to increase long-term brand awareness. For us, there is little difference between work and pleasure because our work is our pleasure.

We’re Looking at You!

A Social Media Manager with bread & Butter is a digital whiz kid, go-getter, and many-hat wearer who is ready to roll up your sleeves and get to work. You can’t get enough social, whether it’s following the top foodie influencers, keeping up with the latest digital trends or trying the latest TikTok trend. You’re also obsessed with restaurants, wine, food products, destinations and hotels and most likely have been a waiter, front desk clerk, line cook or oenophile in a past life. You are the account dynamo, helping meet client goals by crafting a social media voice and channeling brand sentiment to build authentic, relevant, interactive conversations and relationships. A proverbial eager beaver, you meet or beat deadlines, stay ahead of trends and always look for a new way to skin a cat. You like to go big – because going home isn’t an option. You’re a problem solver, creative thinker and value the relationships you’ve built with influencers and trendsetters. A Social Media Manager for bread & Butter should be thoughtful, creative, a strong writer, possess an almost obsessive attention to detail and is the first to get in the mix when helping means the chance to learn more.

Available Opportunity:

A Social Media Manager for bread & Butter is responsible for managing the online platforms of clients and influencer programming on a daily basis. The Social Media Manager will serve as a representative of the company and works in tandem with the PR, Creative, and Digital Marketing Teams.

Here’s What We Need:

3-5 years of full-time, post-undergraduate relevant experience in social media management and influencer marketing, preferably with agency vs. in-house
BA/BS degree or equivalent practical experience
Appreciates the art of telling the client story through influencer partnerships and key messaging
A passion for building and cultivating relationships with influencers in the digital space, ranging from Instagram, TikTok, Pinterest, YouTube and blog content creators
Extensive knowledge of Facebook, Twitter, Instagram, TikTok, Pinterest, LinkedIn, YouTube and other relevant social media networks.
Experience with launching social campaigns for hotels, restaurants, food personalities and/or CPG food and beverage brands.
Background in creative development, social media analytics tools, and campaign analysis.
Ability to thrive in a fast-paced environment, prioritizing and handling multiple projects.
Ability to peer and self-edit writing quickly, turning around social media posts in real time.
Ability to identify strategic and creative social media collaborations, takeovers and promotions for brands and lead through steps to execute.
Help develop and strategize creative influencer partnerships and alliances that keep clients ahead of the curve.
Ability to exercise sound judgement, responding to consumers and guests within a brand’s voice during daily community management practices.
Media junkie - there’s no such thing as reading/watching too much. Bonus points for pop culture acumen.
Love of a fast-paced environment and the satisfaction of a busy yet productive day.
Flexibility and a desire for endless possibilities. b&b is a dynamic, ever-evolving company that thinks beyond black and white.
Excitement for growth, new ideas, new ways of doing things and a place you’re excited to call home. Say yes!

Working Conditions

On the whole, this is a hybrid, office-based role. A Social Media Manager will spend time in meetings and briefings. Occasional travel might be required for client visits and planning. This position is considered sedentary to light work, and employees are not required to lift or move heavy objects. Although a Social Media Manager's commitment will tend to be standard office hours, deadlines or the demands of a client may see the Manager working nights or weekends to ensure continued success. Must be authorized to work in the US.

Having Our Cake & Eating it too: