Influencer Marketing Strategist (NYC)

bread & Butter

New York (NY)

Hybrid

USD 75,000 - 82,500

Full time

14 days+

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Benefits offered by this job

Generous paid time off

Flexible, hybrid schedule

Medical and dental benefits

Weekly Wine Wednesdays

Generous maternity and family planning leave

Job summary

A creative communications agency in New York is seeking an Influencer Marketing Strategist. This role involves managing influencer campaigns, fostering relationships, and developing strategies to enhance brand presence. Candidates should have 5-7 years of relevant experience, extensive social media knowledge, and a collaborative spirit to thrive in a dynamic hybrid environment.

Qualifications

5–7 years of full-time experience in social media management or social media marketing.
Extensive knowledge of social media networks.
Proven experience in launching social campaigns.

Responsibilities

Support influencer marketing campaigns and content creation.
Manage daily client needs and act as a liaison.
Establish strong relationships with influencers.

Skills

Social media management

Influencer marketing

Campaign launch expertise

Communication and strategy

Attention to detail

Interpersonal skills

Education

BA/BS degree or equivalent practical experience

Tools

Facebook

Instagram

Twitter

TikTok

Job description

Join to apply for the Influencer Marketing Strategist (NYC) role at bread & Butter

Who we are

bread & Butter is a full-service communications agency with a fondness for all things food, drink and travel. We are a collaborative group of dreamers and do-ers. We combine intimate local knowledge with an extensive national network to craft clever and multidisciplinary communications campaigns tailored to our clients’ needs. We only partner with inventive businesses that inspire us and continually challenge us to think big, but act small.

Why bread & Butter

We are Southerners at heart, always saying, “Please” and “Thank You,” and hustlers by trade. We believe everyone deserves a seat at the table and practice what we preach to ensure the spirit of hospitality runs through everything we do. We’re not a company that wastes time—not yours, not ours. We are not too busy to talk, come by or think of new ways to increase long‑term brand awareness. For us, there is little difference between work and pleasure because our work is our pleasure.

We’re Looking at You!

An Influencer Marketing Strategist with bread & Butter is a creative dynamo, connected trendsetter, go‑getter, and social (media) butterfly who is ready to roll up your sleeves and get to work. You can’t get enough of innovative collaborations, relationship building or connecting the dots for your clients when it comes to influential tastemakers. You know what moves the needle and how to get in front of the right people with the right ideas. You are the team leader, Chief Idea Officer and help craft campaigns to meet client goals by establishing strong relationships with online influencers, creating influencer strategies in alignment with client objectives and ensuring valuable influencer coverage is delivered in a timely manner. A proverbial eager beaver, you meet or beat deadlines, stay ahead of trends and always look for a new way to work with influencers. You like to go big – because going home isn’t an option. You’re a problem solver, creative thinker and value the relationships you’ve built with influencers and trendsetters. An Influencer Marketing Strategist for Bread & Butter should be thoughtful, creative, relationship‑oriented, organized, possess an almost obsessive attention to detail and be the first to get in the mix when helping means the chance to lead by example.

Opportunity

An Influencer Marketing Strategist for bread & Butter is responsible for supporting influencer marketing campaigns and content creation, as well as managing and answering the needs of clients daily. Influencer Marketing Strategists serve as representatives of the company and as liaisons between influencers and clients. Influencer Marketing Strategists report to the Digital Director and Chief Digital Officer and have the potential to manage Influencer Marketing Managers.

Here’s What We Need:

Relevant Experience: 5–7 years of full‑time experience in social media management and/or social media marketing, particularly working with influencers and brand partners. BA/BS degree or equivalent practical experience.
Social Media Proficiency: Extensive knowledge of Facebook, Twitter, TikTok, Instagram, and other relevant social media networks.
Campaign Launch Expertise: Proven experience in launching social campaigns for hotels, restaurants, celebrities, and/or CPG brands.
Communication and Strategy: Demonstrate a passion for communication, writing, and smart strategy, leveraging data and analysis to optimize campaigns.
Social Media Expertise: Possess a deep understanding of creating a social media‑friendly voice, channeling brand sentiment to build authentic, relevant, and interactive conversations.
Visual Acumen: Showcase an eye for aesthetic and social media visuals, ensuring content aligns with brand strategies.
Multitasking: Navigate seamlessly among multiple clients, platforms, and communities, ensuring that strategies and goals are effectively understood and met.
Pop Culture Savvy: Stay on top of pop culture trends to identify opportunities for social media outreach.
Industry Engagement: Maintain an active daily presence in online and social media, particularly with a passion for the hospitality industry.
Attention to Detail: Possess an almost obsessive attention to detail, ensuring the highest quality in all aspects of influencer marketing.
Interpersonal Skills: Excel in interpersonal and presentation skills with confidence, fostering strong relationships in the influencer space.
Team Player: Embrace a teamwork mentality, collaborating effectively with colleagues to achieve shared objectives.
Current Trends: Stay informed about current trends and industry changes, contributing to the evolution of influencer marketing strategies.
Embrace the challenge of a fast‑paced environment, prioritize effectively, and handle multiple projects with flexibility. If you’re ready to contribute to a dynamic team and stay ahead of industry trends, we invite you to be part of Bread & Butter’s exciting journey. Say yes to growth, new ideas, and making a meaningful impact to our influencer marketing landscape!

Working Conditions

On the whole, this is a hybrid, office‑based role. An Influencer Marketing Strategist will spend time in meetings and briefings. Occasional travel might be required for client visits and planning. Although an Influencer Marketing Strategist’s commitment will tend to be standard office hours, deadlines or the demands of a client may see the Strategist working nights or weekends to ensure continued success. Must be authorized to work in the US.

Having Our Cake & Eating it too: