Social Media Manager - Crypto

Token Metrics; Oregon (IL); Remote; USD 60,000 - 90,000; Full time

Job summary

A leading AI-powered crypto research platform is seeking a Crypto Social Media Manager to enhance their brand presence and manage community engagement across various platforms. The ideal candidate will possess a deep understanding of crypto trends and proven social media marketing experience, driving meaningful engagement and content creation. This remote position offers the opportunity to work with a global team and shape the future of crypto community engagement.

Qualifications

• Proven experience in social media marketing and strategy development.
• Deeply immersed in crypto and DeFi culture.
• Past experience in a crypto, Web3, or blockchain environment preferred.

Responsibilities

• Lead and execute social media campaigns to strengthen brand presence.
• Manage digital communities across platforms like Telegram and Discord.
• Track KPIs and analyze campaign performance to refine strategies.

Skills

Social media marketing

Community building

Content creation

Copywriting

Analytical mindset

Graphic design principles

Cross-platform content strategy

Tools

HubSpot

TubeBuddy

Job description

Job Title: Crypto Social Media Manager

Location: Remote (Token Metrics is based in Oregon, USA)

Token Metrics is looking for a Crypto-savvy Social Media Manager to lead and execute social media campaigns, strengthen brand presence, and manage digital communities across various platforms. The ideal candidate will be a crypto native with a deep understanding of DeFi, staking, yield farming, and crypto trends—someone who can create high-quality content and drive meaningful engagement.

• Plan, execute, and manage social media ad campaigns.
• Develop and publish high-quality written and visual content tailored to each platform.
• Maintain a strong and consistent brand voice across channels (Twitter, Telegram, Facebook, Instagram, TikTok, YouTube).
• Monitor brand mentions and overall social presence.
• Identify and collaborate with crypto influencers to build awareness.
• Foster a respectful, engaged community on platforms like Telegram and Discord.
• Respond to comments, messages, and support inquiries.
• Track KPIs and analyze campaign performance to refine strategies.
• Educate internal teams on social content best practices.
• Proven experience in social media marketing and strategy development.
• Understanding of platform-specific tone and content optimization.
• Experience with community building and managing engagement.
• Strong copywriting and content creation skills.
• Familiarity with graphic design principles (Canva, Adobe Suite a plus).
• Analytical mindset with the ability to track and report campaign success.
• Hands-on experience with social tools (e.g. HubSpot, TubeBuddy).
• Past experience in a crypto, Web3, or blockchain environment is preferred.
• Deeply immersed in crypto and DeFi culture.
• Experienced with Telegram, Discord, and crypto-native engagement tactics.
• Skilled in posting and analytics tools (HubSpot, TubeBuddy).
• Comfortable with cross-platform content strategy.
• A proactive community manager and strong communicator.

Token Metrics is an AI-powered crypto research platform that delivers:

• Indices, rankings, and price predictions for crypto investors.
• Tools and insights used by retail traders and professional fund managers in 50+ countries.
• Be the voice of a leading AI-driven crypto analytics platform.
• Work remotely with a global, forward-thinking team.
• Help shape the future of crypto community engagement and growth.

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