Social Media Manager (Crypto)

Chainalysis; New York (NY); On-site; USD 80,000 - 100,000; Full time

Job summary

Chainalysis, based in New York, is seeking a Social Media Manager to enhance their communication strategies on platforms like LinkedIn. You will craft engaging copy, analyze audience engagements, and improve content performance.

The ideal candidate has over 5 years of relevant experience and an in-depth understanding of blockchain technologies. You’ll work directly with the content team to elevate Chainalysis' public voice.

Qualifications

• 5+ years managing social media for a B2B technology or adjacent brand.
• Deep understanding of blockchain and crypto technologies.
• Exceptional writing and editing skills across platforms.

Responsibilities

• Develop strategies for engaging content on LinkedIn and other platforms.
• Analyze posts' performance and iterate based on data.
• Write engaging social copy on complex topics.

Skills

Social media management

Writing and editing

Analytics evaluation

Engagement strategies

Blockchain knowledge

Job description

Chainalysis’ communications team crafts the voice of the world’s largest blockchain intelligence firm. Central to that effort is social media. How do we break through in an attention-starved world? This will be your strategy to write. Working directly with our content team, you will create engaging, distinct, and crisp copy that influences the public’s understanding of our work. You’ll analyze what language clicks with different audiences on different platforms, tailoring your messaging accordingly.

In this role, you’ll:

• Develop effective strategies for communicating on LinkedIn, X, and other platforms.
• Design new methods for evaluating our posts’ performance on social media, iterating on what’s working, and fixing what’s not.
• Write compelling social copy that translates complex blockchain topics for their target audience.
• React quickly to news, identifying where Chainalysis can engage in the conversation.
• Track performance across channels, distill what is resonating with each audience, and continuously refine our approach based on data.
• Grow the visibility of Chainalysis executives through thoughtful social storytelling.
• Maintain a high bar for editorial judgment, brand consistency, and accuracy in everything we publish.

We’re looking for candidates who have:

• 5+ years of experience managing social media for a B2B technology, media, financial services, cybersecurity, or adjacent brand.
• A deep understanding of blockchain, crypto, and associated technologies.
• Exceptional writing and editing skills, with a clear sense of how to adapt output across platforms.
• A track record of building social media strategies that increase engagement.
• Comfort using analytics to evaluate performance, develop experiments and guide decisions about messaging.
• A strong instinct for creating authentic voices that earn attention online.

Nice to have experience

• Familiarity with blockchain analytics, financial crime, and regulatory subject matters.
• Experience working cross-functionally with writers, designers, subject matter experts, and senior stakeholders.
• Experience supporting executive profiles or expert spokespeople on social media.
• Familiarity with policy and/or crisis communications.

We encourage applicants across any race, ethnicity, gender/gender expression, age, spirituality, ability, experience and more. If you need any accommodations to make our interview process more accessible to you due to a disability, don't hesitate to let us know. You can learn more here. We can’t wait to meet you.