Social Media Manager/Content Creator

Pacchioni's Cheesesteaks & Pizza; Orlando (FL); Hybrid; USD 28,000 - 41,000; Part time

Job summary

Pacchioni's Cheesesteaks & Pizza in Orlando, FL, is seeking a part-time Social Media Manager/Content Creator to plan, shoot, and edit content for Instagram, TikTok, and more. The role combines on-site filming with remote content planning to promote menu launches, events, and brand storytelling.

You will manage content calendars, write captions in the brand voice, engage with the audience, and collaborate with the restaurant team to grow the local online presence.

Qualifications

• Portfolio of social content filmed or managed.
• Strong short-form video skills.
• Comfort with Instagram and TikTok.
• Excellent writing and brand voice adaptation.
• Organized, proactive, detail-oriented.
• On-site filming around a working kitchen; interact with staff respectfully.

Responsibilities

• Shoot and edit engaging short-form videos for Instagram Reels, TikTok, and other relevant platforms.
• Capture high-quality food photography and restaurant culture.
• Develop repeatable content series, creative concepts, and trend-aware ideas that fit Pacchioni’s voice.
• Create content around menu launches, specials, events, collaborations, and key business moments.
• Build and maintain a practical weekly/monthly content calendar.
• Monitor comments, messages, mentions, and community conversations; respond in a timely, on-brand way.

Skills

Short-form video

Food photography

Caption writing

Content calendar

Community engagement

On-site filming

Tools

Instagram

TikTok

Editing tools

Job description

Company Description

Pacchioni's Cheesesteaks & Pizza is opening its first location in College Park, FL, bringing a fresh take on classic cheesesteaks and pizza to the Orlando area. The business is focused on creating a neighborhood-friendly atmosphere where guests enjoy quality food and welcoming service. As a growing brand, Pacchioni's offers opportunities for team members to shape its online presence and community reputation from the ground up. The company values creativity, storytelling, and a strong connection with guests.

Role Description:

This is a part-time, hybrid Social Media Manager/Content Creator role based in Orlando, FL, with some work-from-home flexibility. Day-to-day responsibilities include planning and posting content across social media platforms, capturing photos and short-form videos in the restaurant, and writing engaging captions that reflect the brand’s voice. The role involves managing social media calendars, responding to comments and messages, and optimizing posts for reach and engagement. The Social Media Manager/Content Creator will collaborate with on-site team members to promote specials, events, and campaigns, track performance metrics, and adjust content strategy based on results. Occasional in-person work will be required for content creation, brand storytelling, and coverage of store activities.

What You’ll Do:

Content creation:

• Shoot and edit engaging short-form videos for Instagram Reels, TikTok, and other relevant platforms.
• Capture high-quality food photography, behind-the-scenes moments, team stories, customer reactions, and restaurant culture.
• Develop repeatable content series, creative concepts, and trend-aware ideas that feel authentic to Pacchioni’s.
• Create content around menu launches, specials, events, collaborations, and key business moments.

Social media management

• Build and maintain a practical weekly/monthly content calendar aligned with business priorities.
• Write compelling captions, select relevant tags, schedule and publish content, and keep profiles current.
• Monitor comments, messages, mentions, and community conversations; respond in a timely, on-brand way.
• Identify relevant local creators, food accounts, community partners, and collaboration opportunities.

Planning and collaboration:

• Coordinate with the owners and restaurant team to plan shoots without disrupting service.
• Bring forward fresh ideas that highlight our food, people, process, personality, and local community.
• Help support promotions, opening announcements, events, and other marketing initiatives as needed.
• Maintain an organized library of raw footage, edited assets, captions, and approved brand materials.

Reporting and improvement:

• Track key metrics such as reach, views, watch time, engagement, shares, saves, follower growth, and profile actions.
• Provide a concise monthly recap of what performed well, what was learned, and what to test next.
• Use insights and audience feedback to continually improve content quality and effectiveness.

Additional Marketing Responsibilities:

• Cross-functional collaboration: Work with the broader marketing team to align social media plans with email marketing, website updates, PR, and overall campaign messaging.
• Limited-time offer launches: Help plan and execute new LTO launches, including creative concepts, content shoots, rollout schedules, and social promotion.
• Additional marketing support: Assist with other marketing projects and duties as needed.

What We’re Looking For:

• A portfolio or examples of social content you have personally filmed, edited, or managed, hospitality, lifestyle, or local business content is a plus.
• Strong short-form video skills, including framing, lighting, pacing, sound, editing, and storytelling.
• Comfort using platforms such as Instagram and TikTok, plus common editing and scheduling tools.
• Good writing skills and the ability to adapt a brand voice across captions, comments, and messages.
• Reliable organization, initiative, attention to detail, and the ability to work independently.
• Comfortable filming on-site around a working kitchen and interacting respectfully with staff and guests.
• Flexible availability for occasional evenings, weekends, events, or launches with advance coordination.

Schedule & Work Setup:

• Part-time: approximately 15–20 hours per week, with the exact schedule agreed upon with the owners.
• Primarily on-site in the Orlando area for filming, with some editing, planning, and scheduling work completed remotely.
• Some work may be needed during lunch/dinner service, weekends, special events, or menu launches.
• This role works directly with the Owners, Marketing, PR, and restaurant team.

Compensation:

Based on experience, portfolio, and agreed responsibilities. Please share your expected hourly rate or part-time monthly rate when applying.