Social Media Manager, AMS Activation

Lensa; Boston (MA); Hybrid; USD 100,000 - 151,000; Full time

Job summary

A leading career site is hiring a Social Media Manager for the LEGO Group in Boston. This role involves driving impactful social media strategies aimed at engaging older kids and teens, collaborating with various teams to optimize market strategies. Ideal candidates will have a robust background in social media marketing along with strategic project management experience.

Benefits

Enhanced Paid Leave Options

Life and Disability Insurance

Wellbeing Initiatives

Colleague Discount

Bonus Scheme

Qualifications

• Several years of experience in Social Media Marketing for a global brand.
• Strong understanding of the Social Media landscape and regional nuances.
• Excellent communication, storytelling, and copywriting skills.

Responsibilities

• Drive activation plans against the global social channel and content strategies.
• Lead consumer and market business growth initiatives against Teens and Older Kids.
• Collaborate with cross-functional teams to ensure seamless integration of social media initiatives.

Skills

Social Media Marketing

Project Management

Influencer Marketing

Analytics

Content Strategy

Job description

3 days ago Be among the first 25 applicants

Lensa is the leading career site for job seekers at every stage of their career. Our client, The LEGO Group, is seeking professionals in Boston, MA. Apply via Lensa today!

Social Media Manager, AMS Activation

• Location Boston, Massachusetts, United States of America
• Job ID 0000024284
• Category Sales, Marketing & Product Management
  
  

Job Description

Play your part in our team succeeding

The AMS Activation Team is a part of the larger Global Social Media and strives to build a stronger LEGO Marketing Value Chain and increase our effectiveness and efficiency across the globe.

Our vision is to continue to reach, recruit and retain new audiences and retain existing fans, through engaging content and conversations on the native platforms they use.

Core Responsibilities

• Drive activation plans against the global social channel and content strategies with a specific focus on Older Kids (inclusive of Teens), partnering with social strategy, creative, and social analytics teams to develop compelling and high performing social-first content. 60-70% of role will be Americas focused and 30-40% on other key global markets
• Lead consumer and market business growth initiatives against Teens and Older Kids that place the LEGO Group in an authentic position to drive meaningfulness
• Input downstream into market key initiatives to ensure channel and content strategies are being pulled through the line into execution
• Develop and implement strong influencer and creator activation plans for content on LEGO Social Media Channels, in partnership with the Influencer Marketing team, to improve brand exposure and authenticity with the Teen and Older Kid audience
• Work with the Marketing Performance Measurement team to identify key insights and trends via social listening, monitor performance, and build an on-going optimization strategy rooted in data-driven-decision making
• Collaborate with the Editorial team to ensure executions are seamless across platforms to drive consistent and impactful Brand storytelling moments
• Partner closely with cross functional teams (such as: Brand Marketing, PR, Events, Ecomm, and Retail Marketing) to ensure seamless integration of social media initiatives against Teens and Older Kids into key moments
• Stay ahead of industry trends, platform updates and competitive insights to continuously elevate the LEGO Brand within the Social Media space
  
  

Do You Have What It Takes

The ideal candidate brings several years of experience from a global company ideally with:

• Strong proven experience in Social Media Marketing for a global brand. Gaming, athlete or Sports marketing experience is preferred
• Experience within the consumer-packaged goods industry and in verticals such entertainment, sports, gamming and fashion
• Strong understanding of the Social Media landscape and regional nuances, particularly in North America, LATAM, EMEA, China, Japan, and Asia Pacific.
• Deep understanding of social media analytics, platform algorithms, and content performance metrics
• Ability to collaborate cross-functionally and align activation plans with Social Media platform strategies and broader LEGO Group business goals
• Strong project management skills, with the ability to handle multiple priorities in a fast-paced environment
• Background in influencer marketing strategy and the integration with organic social media
• Excellent communication, storytelling, and copywriting skills
  
  

Additional details on this position

• The salary for this position has a range of $100,000 - $151,000 USD based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalization of the employment offer.
• This position will be based at 1001 Boylston St. in Boston, MA. Our workplace enables our LEGO Group colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.
• No relocation assistance is offered for this position.
  
  

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s In It For You

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

What are you waiting for? Apply now!

Work independently with advanced knowledge, tasks are assigned with limited or no explanation

• Handling conflicts in negotiation with some guidance
• May managing ad-hoc projects or processes with support from senior colleagues
  
  

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here Are Some Of What To Expect

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended forpeople with disabilities- LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  IT Services and IT Consulting

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