Social Media Manager

Scoop News Group; Washington (District of Columbia); On-site; USD 80,000 - 95,000; Full time

Benefits offered by this job

Medical, dental, and vision plans

401K with employer match

Gadget-friendly work environment

Job summary

Scoop News Group is seeking a Social Media Manager to elevate our social strategy across LinkedIn, X/Twitter, YouTube, Instagram, and more. You will craft engaging posts, plan campaigns for major events, and manage a dynamic editorial calendar to drive audience growth and ROI.

Ideal candidates bring 7+ years in paid and organic social, strong writing/editing skills, and proficiency with Adobe Creative Cloud and HubSpot. DC-headquartered, this role offers a collaborative newsroom-like environment.

Qualifications

• 7+ years of experience developing and executing integrated paid and organic social media strategies.
• Exceptional written and verbal communication skills with attention to editorial standards.
• Proficiency with Adobe Creative Cloud and Canva; ability to edit short-form video and graphics.
• Experience using social management and analytics platforms like HubSpot.

Responsibilities

• Collaborate with content, design and multimedia teams to craft engaging social posts.
• Plan and launch targeted social campaigns around major summits and events.
• Support daily content calendar across publications and align with news releases.
• Expand reach and engagement across SNG social properties; build executive audience.
• Track, analyze and report performance metrics to leadership and partners.

Skills

Social media strategy

Written communication

Verbal communication

Team collaboration

Tools

Adobe Creative Cloud

Canva

HubSpot

Job description

Want to shape how the country's top government IT leaders, tech innovators, and cybersecurity giants connect online?

Scoop News Group (SNG) is looking for a creative, forward-thinking, and data-driven Social Media Manager to champion our current social strategy and build upon its foundation to elevate our digital presence across all facets of our business. In this high-impact role, you will support and refine our existing strategy, driving engagement for our award-winning editorial publications, industry-leading events, high-value custom client content, and overarching SNG corporate brand. You’ll take our proven playbook to the next level by experimenting with cutting-edge formats—from short-form video to striking data visualizations—to captivate decision-makers across LinkedIn, X/Twitter, YouTube, Instagram, and beyond.

If you thrive on community building and have a passion for building a vibrant, highly engaged audience, this is your stage.

Key Responsibilities & Activities

• Partner with our content, design and multimedia teams to turn high-quality creative assets into scroll-stopping social posts—crafting punchy copy, pairing visuals, short-form video, and interactive elements to maximize engagement.
• Plan and launch targeted social campaigns around SNG’s major summits and events—crafting strategic messaging to boost attendee registration, coordinating real-time updates and highlight on-stage content, showcasing event impact to attendees and sponsors alike.
• Support the execution of a dynamic daily content calendar across all publications—synchronizing posts with priority news releases, podcasts, and broader marketing objectives.
• Build upon existing social strategies to expand reach, boost engagement, and establish a dedicated audience of key decision-makers across SNG social properties.
• Track, analyze, and present performance metrics to internal leadership and external partners to continuously refine our strategy—evaluating organic reach and paid campaign impact to demonstrate clear ROI.
• Actively engage with our community of top C-level government leaders and tech executives sparking meaningful engagement across all platforms.

Requirements

• 7+ years of experience developing and executing integrated paid and organic social media strategies (experience in government tech, B2B media, or agency environments strongly preferred).
• Exceptional written and verbal communication skills with a sharp eye for detail—demonstrating a deep understanding of complex content, narrative context, and editorial standards (AP Style proficiency strongly preferred).
• Proficiency in Adobe Creative Cloud (Premiere, Photoshop, Illustrator) and modern tools like Canva, with proven ability to edit engaging short-form videos and design eye-catching graphic assets on demand.
• Experience using social management and analytics platforms like HubSpot.
• Thrives in a fast-paced, newsroom-style environment with a high sense of urgency and strong composure under pressure.
• A team player who excels in an open, highly collaborative environment.

Position Salary Range: $80,000 - $95,000

Scoop News Group has an awesome team and offers great benefits, including: group medical, dental, and vision plans; employer-paid life, short and long-term disability insurance; 401K with generous employer match; and a gadget-friendly, cutting-edge work environment.

More about Scoop News Group

Scoop News Group is the leading public sector tech media company in the country, with 6 award-winning publications: AIScoop, FedScoop, DefenseScoop, CyberScoop, and StateScoop & EdScoop. Scoop News Group is headquartered in Washington, D.C., and our employees are committed to producing the highest quality news products and world class events while maintaining an energetic, fun, friendly, and collaborative environment in our downtown office.

Get Noticed

If you’re a forward-thinking social media strategist who excels at creating scroll-stopping content and driving audience growth, we want to hear from you! Send your resume and portfolio to [e-mail] with “Social Media Manager” in the subject line.