Social & Community Lead

General Compute; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

General Compute is seeking a hands-on marketer to own our social channels and live events. You will craft authentic, in-the-m moment content that amplifies our founders and tech story, and you’ll attend hackathons and industry events to publish compelling material the same day.

You’ll build credibility with engineers through technical content, shape outreach programs, and drive recruiting through live, credible storytelling that shows why our chips change the game.

Qualifications

• Must have a proven online presence with active engagement on X and/or LinkedIn.
• Ability to generate live, in-the-moment content rather than heavily produced pieces.
• Comfort with attending hackathons, dinners, and events to capture content.
• Ability to build credibility with engineers and founders through technical content.

Responsibilities

• Own X and LinkedIn end-to-end and drive daily conversations.
• Run founder-led social initiatives to amplify founders' public voices.
• Be on the ground at events, hackathons, and industry gatherings to create and publish live content.
• Plan and execute in-person moments: dinners, activations, and campaigns that translate online chatter offline.
• Build a recruiting channel by producing credible technical content that attracts engineers.

Skills

Content creation

Social media management

Event planning

On-location engagement

Live storytelling

Tools

LinkedIn

X/Twitter

Job description

About us

General Compute is the neocloud for alternative chips.

Inference is fragmenting: purpose-built silicon from SambaNova, Cerebras, Positron, d-Matrix, and others already beats GPUs on decode, and we productionize that hardware — we buy the racks, find the data center space, and run it for our customers. Each piece of hardware runs the workload it's actually built for: prefill stays on GPUs, decode moves to the chip built for it, and today that means generating tokens 5–7× faster than existing GPU-based competitors. Our customers are frontier labs, fast-growing AI application companies, and asset-light clouds.

We closed a $15M seed round in May 2026, and have since closed a $400M debt facility — $100M funded upfront by Upper90, with the balance available for drawdown — collateralized by our inference chips.

About the Role

Right now, our presence on X and LinkedIn is generated by a contractor and pushed out by our founders — which means it only happens when a founder makes it happen. That's backwards. We want someone who owns the channel outright: who shows up at hackathons with a camera and a point of view, who posts because something happened today, not because a content calendar said to.

This is not a "run our social calendar" role. It's broader than social: events, dinners, out-of-home advertising, office activations, and a technical content channel sharp enough to help us recruit the engineers we need. You'll be the person who makes General Compute feel alive online and in the room — and increasingly, the person other founders and engineers think of when they think of us.

What You'll Do

• Own X and LinkedIn end-to-end. Find the moments worth posting, be there to capture them and drive daily conversation without waiting on a founder.




• Run founder-led social. Shape the public voice of our founders and grow their presence without them having to drive it.




• Be on the ground. Attend hackathons and industry events, create content live and publish it the same day.




• Run in-person moments. Run dinners, events, office activations and out-of-home campaigns that give people a reason to talk about us, and make sure each one shows up online.




• Build a recruiting channel. Make technical content credible enough that skeptical senior engineers, whether potential hires or customers, get curious about what we're building.

What We Need From You

• A track record of being online — an active, credible presence of your own on X and/or LinkedIn, not just professional experience managing someone else's.




• Bias toward action over polish: comfortable generating live, in-the-moment content rather than long-form, heavily produced pieces.




• Genuine enjoyment of being out in the world — at hackathons, dinners, events — not just planning them from behind a screen.




• Enough technical fluency (or hunger to build it) to produce content that reads as credible to engineers, not generic marketing copy.




• Full ownership mentality: you're the one who notices what's missing and fixes it, not the one waiting for a brief.

Nice-to-Haves

• Industry background in AI/infra/startups — helpful for credibility and sourcing content, but not required if you're a fast learner with the right instincts.




• Experience running events, activations, or out-of-home campaigns in addition to social.




• Prior experience as an early or founding marketing hire at a startup, where you had to build the function rather than fit into an existing one.