Social Media Manager

Twine; United States; On-site; USD 20,000 - 36,000; Part time

Job summary

Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. This role focuses on elevating a jewelry brand’s organic social media presence on TikTok and Instagram, driving brand awareness and converting engagement into loyal customers.

The candidate will oversee the content calendar, manage creative direction, and ensure high-quality output across platforms, with a strong emphasis on short-form video, UGC,

Qualifications

• Experience managing social media for fashion/beauty/jewelry/lifestyle brands.
• Expertise in short-form video content (Reels, TikTok).
• Background in UGC briefing, ideation, and creative direction.
• Excellent copywriting with adaptable tone across platforms.
• Proficient in social media analytics and performance-led strategy.
• Ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Develop and manage a comprehensive content calendar for TikTok and Instagram.
• Plan, create, and publish a minimum of 20 posts per week (feed posts, Reels, TikTok, Stories).
• Lead creative direction and identify high-potential trends to maximize reach and engagement.
• Source, brief, and coordinate with UGC creators to generate authentic content.
• Organize, repurpose, and optimize creator and brand assets for various platforms.
• Write compelling, platform-specific copy tailored to each channel.
• Manage community engagement, responding to comments and fostering a positive brand community.
• Track, analyze, and report on weekly and monthly performance metrics to inform strategy.

Skills

Social media management

Short-form video

UGC briefing

Copywriting

Analytics

Project management

Communication

Part-time engagement

Job description

This role offers an exciting opportunity to shape and elevate the organic social media presence of a jewelry brand, focusing on TikTok and Instagram. The primary objective is to drive brand awareness, foster a recognizable brand image, and convert audience engagement into loyal customers. The successful candidate will oversee the content calendar, manage creative direction, and ensure consistent, high-quality output across platforms. This position is ideal for someone with a passion for fashion, beauty, or lifestyle brands, and a proven track record in social media growth and engagement.

Deliverables

• Develop and manage a comprehensive content calendar for TikTok and Instagram, ensuring timely and relevant posts.
• Plan, create, and publish a minimum of 20 posts per week, including feed posts, Reels, TikToks, and Stories.
• Lead creative direction and identify high-potential trends to maximize reach and engagement.
• Source, brief, and coordinate with UGC creators to generate authentic content.
• Organize, repurpose, and optimize both creator and brand assets for various platforms.
• Write compelling, platform-specific copy tailored to each channel.
• Manage community engagement, responding to comments and fostering a positive brand community.
• Track, analyze, and report on weekly and monthly performance metrics to inform strategy.

Requirements

• Demonstrated experience managing social media for fashion, beauty, jewelry, or lifestyle brands.
• Expertise in short-form video content, including Reels and TikTok.
• Strong background in UGC briefing, content ideation, and creative direction.
• Excellent copywriting skills with the ability to adapt tone and messaging for different platforms.
• Proficiency in social media analytics and performance-led strategy.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Strong organizational and communication skills.
• Availability for a part-time, contract-based engagement.

About Twine

Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.

Our Mission

Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.