Social Media Manager

Esports Tower LLC.; Santa Monica (CA); Hybrid; USD 71,000 - 120,000; Full time

Benefits offered by this job

Unlimited PTO

401(k) plan

Health insurance

Paid company holidays

Competitive salary

Job summary

favorited is seeking a Social Media Manager to own how we appear across platforms, translating culture into native content and shaping long-term brand equity. You will develop a high-impact content strategy, write copy that reflects our voice, and collaborate with product, marketing, and creator teams to align social with the broader platform.

The role requires 3–8 years in social media or digital marketing, deep platform knowledge, and a fast-paced, collaborative mindset with a passion for

Qualifications

• 3–8 years of experience in social media, content, or digital marketing, ideally in consumer tech, gaming, or entertainment.
• Deep understanding of all major social platforms and emerging channels.
• Strong intuition for how content translates into brand perception and growth.
• Proven track record of driving audience growth and engagement across channels.
• Deep understanding of community-building and brand value creation.

Responsibilities

• Own and manage favorited’s presence across all social platforms (established and emerging).
• Develop and execute a content strategy that drives growth, engagement, and brand affinity.
• Translate product features, creator moments, and platform behaviors into compelling, native social content.
• Ensure content aligns with and strengthens brand image, voice, and positioning.
• Write sharp, engaging copy across social posts, captions, announcements, campaigns, and community communications.
• Identify and act on trends, memes, and cultural moments with speed and precision.
• Optimize content performance through data, testing, and iteration.
• Partner cross-functionally with product, marketing, and creator teams to ensure social is integrated into the broader platform ecosystem.
• Build and nurture a strong community presence, engaging directly with users and creators.
• Continuously evaluate new platforms, formats, and opportunities for expansion.
• Manage content calendars while maintaining flexibility for real-time opportunities.

Skills

Social media strategy

Content creation

Brand voice

Community management

Data-driven

Job description

Job Title: Social Media Manager
Location: Santa Monica, CA (On-site)
Employment Type: Full-time (exempt)
Level: Junior–Senior
Company: favorited

About favorited

At favorited, we believe that digital communities should be more than just spaces to watch content. Our platform is a place to connect, engage, and play, and empowers creators by enhancing audience participation and fostering deeper connections.

Our work culture is intense and isn’t for everyone. But, if you’re a self-starter eager to shape the future of social interaction with a team that holds itself to the highest standards, this is the place for you. We value open, yet respectful communication and real-time feedback to help each other grow quickly. If you’re passionate about gaming and have a knack for gamifying everyday life, you’ll thrive in our fast-moving, collaborative environment.

About the Role

We’re looking for a Social Media Manager who deeply understands internet culture, platform dynamics, and how content shapes brand perception. This is a highly strategic and executional role - owning how favorited shows up across all social platforms while driving growth, engagement, and cultural relevance.

You won’t just post content - you’ll translate product, community, and brand into culture, ensuring everything we create feels native, timely, and impactful. You should be equally comfortable thinking about long-term brand equity as you are jumping on a trend in real time.

Responsibilities

• Own and manage favorited’s presence across all social platforms (established and emerging).

• Develop and execute a content strategy that drives growth, engagement, and brand affinity.

• Translate product features, creator moments, and platform behaviors into compelling, native social content.

• Ensure content aligns with and strengthens brand image, voice, and positioning.

• Write sharp, engaging copy across social posts, captions, announcements, campaigns, and community communications that reflects favorited’s voice and resonates with our audience.

• Identify and act on trends, memes, and cultural moments with speed and precision.

• Optimize content performance through data, testing, and iteration.

• Partner cross‑functionally with product, marketing, and creator teams to ensure social is integrated into the broader platform ecosystem.

• Build and nurture a strong community presence, engaging directly with users and creators.

• Continuously evaluate new platforms, formats, and opportunities for expansion.

• Manage content calendars while maintaining flexibility for real‑time opportunities.

What We’re Looking For

• 3–8 years of experience in social media, content, or digital marketing, ideally in consumer tech, gaming, or entertainment.

• Deep understanding of all major social platforms and emerging channels.

• Strong intuition for how content translates into brand perception and growth.

• Proven track record of driving audience growth and engagement across channels.

• Deep understanding of community-building and brand value creation.

• Ability to seamlessly fit content into a broader product and platform narrative.

• Strong grasp of streaming culture, creator ecosystems, and meme literacy.

• Highly creative with a strong point of view on what works and why.

• Ability to move quickly, prioritize effectively, and execute in a fast‑paced environment.

• Excellent communication and collaboration skills.

What Stands Out

• A sharp, native understanding of internet culture and humor.

• Experience building or growing social accounts from early stages.

• Strong taste level and ability to balance trend participation with brand consistency.

• Obsession with what makes content shareable, memorable, and culturally relevant.

Salary & Benefits

Compensation: $71k - $120k base salary + options.

Benefits Include:

• Unlimited PTO to prioritize work‑life balance.

• 401(k) plan to invest in your future.

• Comprehensive health insurance to support your well‑being.

• Paid company holidays for time to recharge.

• Competitive salary that reflects your impact and contributions.

Where You’ll Work: This is a full‑time, on‑site position in Santa Monica.