Field Marketing Manager

Descript; San Francisco (CA); Hybrid; USD 145,000 - 160,000; Full time

Benefits offered by this job

Healthcare

401(k) matching

Catered lunches

Flexible vacation

Job summary

Descript is seeking a Field Marketing Manager to build and scale our field marketing program from the ground up. You will design experiences that introduce Descript to new audiences, deepen customer relationships, and generate enterprise pipeline.

You will partner with Sales, Product Marketing, Brand, and CS to create cohesive campaigns, manage end-to-end events, and measure program impact. The role requires a startup mindset, strong communication, and travel 25–35%.”

Qualifications

• 3–5 years of experience in B2B marketing, with 2+ years in field marketing or events.
• Built programs, not just executed them.
• Experience partnering with Sales to drive pipeline and revenue outcomes.
• Strong project management with attention to detail.
• Comfortable presenting results to leadership.
• Data-driven decision making for marketing impact.
• Excellent communication and collaboration with bias toward action.
• Able to wear multiple hats in a fast-moving startup.
• Willingness to travel 25–35%.

Responsibilities

• Build Descript's field marketing strategy from the ground up, including planning, processes, measurement, and annual programming.
• Develop and execute integrated field marketing programs that generate pipeline and strengthen customer relationships.
• Own end-to-end execution of in-person and virtual experiences, including dinners, workshops, conferences, and events.
• Partner with Enterprise Sales to identify priority accounts and align programs to territory plans.
• Collaborate with Product Marketing, Brand, Demand Gen, Partnerships, and CS to create cohesive campaigns before, during, and after events.
• Build playbooks for event planning, lead follow-up, and program operations that scale.

Skills

Program development

Sales collaboration

Project management

Data-driven marketing

Communication & teamwork

Travel readiness

Job description

Our vision is to build the next generation platform to enable easy and fast creation of audio and video content powered by cutting‑edge AI. Building a revolutionary way to record, transcribe, edit, and mix spoken audio and video comes with a series of unique challenges and requires solving hard and complex problems.

As more marketing, communications, sales, support, and creative teams adopt Descript, we're investing in the experiences that help people discover what's possible with our product - and connect with the people behind it.

We're looking for our first Field Marketing Manager to build that program from the ground up.

This is a builder role. You'll define how Descript shows up in the real world, creating experiences that introduce new audiences to Descript, deepen relationships with customers, and generate pipeline for our growing enterprise business. From executive dinners and industry events to customer meetups, partner activations, and hands‑on workshops, you'll create programs that people actually want to attend.

You'll work closely with Sales, Product Marketing, Customer Success, and Brand to develop field marketing into a repeatable, measurable growth engine.

If you're energized by building from scratch, love bringing people together, and enjoy balancing strategy with execution, we'd love to meet you.

What you'll do

• Build Descript's field marketing strategy from the ground up, including planning, processes, measurement, and annual programming.
• Develop and execute integrated field marketing programs that generate pipeline, accelerate opportunities, and strengthen customer relationships.
• Own end-to-end execution of in-person and virtual experiences, including executive dinners, workshops, conferences, customer events, roadshows, webinars, and community gatherings.
• Partner closely with Enterprise Sales to identify priority accounts, align programs to territory plans, and create experiences that help move deals forward.
• Collaborate with Product Marketing, Brand, Demand Generation, Partnerships, and Customer Success to create cohesive campaigns before, during, and after every event.
• Build playbooks for event planning, sales engagement, lead follow-up, reporting, and program operations that can scale as the team grows.
• Manage budgets, vendors, agencies, venues, and logistics while creating thoughtful attendee experiences that reflect the Descript brand.
• Measure and communicate program impact across pipeline, revenue influence, customer engagement, and qualitative feedback to help shape future investments.
• Represent Descript at industry events and build authentic relationships with customers, prospects, creators, and partners.

What we're looking for

• 3-5 years of experience in B2B marketing, with 2+ years of field marketing or event experience. Also open to 4+ years of events agency experience (especially if you have worked with B2B clients).
• You've built programs, not just executed them. You enjoy creating structure where it doesn't yet exist.
• Experience partnering closely with Sales to drive pipeline and revenue outcomes.
• Strong project management skills with exceptional attention to detail—you can manage dozens of moving pieces without losing sight of the bigger picture.
• You're equally comfortable developing a strategy, negotiating with a venue, reviewing event signage, and presenting results to leadership.
• You use data to make decisions and know how to measure marketing impact beyond registration numbers.
• Excellent communication and collaboration skills with a bias toward action.
• Comfortable wearing multiple hats in a fast-moving startup environment.
• Willingness to travel approximately 25–35%.

Bonus points if you have

• Experience marketing SaaS products to marketing, communications, creative, or enterprise teams.
• Experience building a field marketing function or launching a new program.
• Experience with account‑based marketing strategies.
• Experience producing workshops or educational experiences—not just traditional events.
• A genuine appreciation for storytelling, video, podcasts, AI, or the creative process.

What success looks like

After your first year, you've:

• Built the foundation for a scalable field marketing program at Descript.
• Established trusted partnerships with Sales and cross‑functional marketing teams.
• Created a repeatable calendar of experiences that customers look forward to attending.
• Developed playbooks that make planning, execution, and follow‑up more effective every quarter.
• Demonstrated measurable impact on enterprise pipeline, customer engagement, and brand awareness.
• Helped define what "field marketing" means at Descript—not by copying another company's playbook, but by creating one that fits ours.

The base salary range for this role is $145k - $160k/year. Final offer amounts will carefully consider multiple factors, including prior experience, expertise, location, level, and may vary from the amount above.

Descript is the special company that has both product market fit and the raw materials (passionate user community, great product, large market) for growth, but is still early enough that each new employee has a measurable influence on the direction of the company.

Benefits include a generous healthcare package, 401k matching program, catered lunches, and flexible vacation time.

Our headquarters are located in the Mission District of San Francisco, CA. We’re hiring for a mix of remote roles and hybrid roles. For those who are remote, we have a handful of opportunities throughout the year for in‑person collaboration. For our hybrid roles, we’re flexible, and you’re an adult—we don’t expect or mandate that you’re in the office every day. We do believe there are valuable and serendipitous moments of discovery and collaboration that come from working together in person.

Descript is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We believe in actively building a team rich in diverse backgrounds, experiences, and opinions to better allow our employees, products, and community to thrive.