Social Media Manager

Sprites; San Francisco (CA); On-site; USD 140,000 - 190,000; Full time

Job summary

Campfire is seeking a seasoned Social Lead to own our B2B social voice across LinkedIn, YouTube and Reddit, driving reach, engagement, and pipeline-ready conversations. You will build a credible, human brand presence for executives and teams.

You’ll orchestrate strategy, content calendar, daily publishing, and YouTube operations, while coaching founders and leaders, managing communities, and partnering with influencer and paid media teams; you’ll report insights monthly to optimize formats and

Qualifications

• 6+ years of B2B social management with proven growth.
• Strong writing and awareness of LinkedIn, YouTube and Reddit cultures.
• Hands-on YouTube channel management and analytics.
• Reddit fluency and credible brand presence without bans.
• Experience coaching founders and executives for social programs.
• Comfort with scheduling, listening tools and dashboards.

Responsibilities

• Own social strategy and calendar across LinkedIn, YouTube and Reddit.
• Program and publish daily content; manage YouTube channel operations.
• Develop Reddit approach with SEO & AEO team; engage communities.
• Run executive and employee social programs: ghostwriting and coaching.
• Own community management and social listening; route insights to teams.
• Partner with Influencer Marketing and Paid Media on handoffs.
• Report monthly on channel performance and test formats.

Skills

B2B social growth

LinkedIn YouTube Reddit

YouTube channel mgmt

Reddit moderation

Executive ghostwriting

Social listening

Job description

About Campfire

Campfire is a next-gen core accounting platform built for modern mid-market finance teams. We’re building the future of ERP by replacing outdated systems and manual accounting processes with an AI-native platform that helps finance teams move faster and operate more efficiently.

About the role

You’ll run Campfire's social presence and turn it into a real channel: the company voice on LinkedIn and YouTube, a credible presence in the Reddit communities where our buyers ask questions, and the executive and employee voices that make a B2B brand feel human. You'll own strategy, programming, community management and reporting, working closely with our content, video and influencer teams.

What you'll do

• Own the social strategy and content calendar across LinkedIn, YouTube and Reddit, with channel goals tied to reach, engagement, community growth and assisted pipeline.

• Program and publish daily: write posts, adapt video with the Content / Storytelling team, and run YouTube channel operations (titles, thumbnails, playlists, Shorts, community posts).

• Build Campfire's Reddit approach with the SEO & AEO Manager: find the right communities, participate transparently and helpfully rather than promotionally, and track how that presence shows up in AI answers.

• Run executive and employee social programs: ghostwriting and coaching for founders and leaders, employee advocacy, and launch amplification.

• Own community management and social listening: respond, elevate, and route insights to Product, Product Marketing and Support.

• Partner with Influencer Marketing on creator amplification and with Paid Media on organic-to-paid handoffs (boosting, thought-leader ads).

• Report monthly on channel performance and what we learned, and test formats constantly.

What you'll bring

• 6+ years managing B2B social for a company or brand, with proof you've grown a channel and an audience.

• Excellent short-form writing and a sharp eye for what works on LinkedIn, YouTube and Reddit specifically; you know these are three different cultures.

• Hands-on YouTube channel management (analytics, packaging, Shorts).

• Reddit fluency: you understand subreddit norms and moderation, and how to build credibility without getting the brand banned.

• Comfort working with video (briefing, light editing, captions) and with scheduling and listening tools.

• Judgment and speed; you can handle a live moment or a tricky thread without escalating everything.

Nice to have

• Experience building executive or founder personal brands.

• Basic design skills (Figma or Canva) for on-brand templates.

• An understanding of how social and community content influences AI-answer visibility.

What success looks like in 30 days

• Channels and audience audited; social strategy, cadence and KPI framework published.

• Executive social program live with at least two leaders.

• Reddit playbook agreed with SEO & AEO and active participation under way.