Social Media Manager

Blue View Builder; San Diego (CA); Hybrid; USD 36,000 - 48,000; Part time

Job summary

Blue View Builder in San Diego, CA, seeks a part-time Brand Social Manager to own organic and paid social, plan content, respond to comments, and ensure campaigns generate qualified inquiries.

You will manage Instagram, Facebook, and TikTok, write on-brand copy, schedule posts, and run Meta and Google Display campaigns with a focus on cost per lead and measurable results.

A portfolio of 3–5 live accounts is required and Spanish is a plus for community engagement.

Qualifications

• 2+ years running brand social and hands-on Meta Ads Manager
• Hands-on Google Ads Display or Demand Gen
• Portfolio: 3-5 live or recent accounts + one paid campaign story
• Clear written English; Spanish a plus for comments
• Tools: Meta Business Suite, Ads Manager, Google Ads, Canva, GA4, Sheets
• Comfortable in homebuilding and real estate

Responsibilities

• Manage Instagram, Facebook, and TikTok
• Content calendar 2-4 weeks out: stills, Reels/Shorts, carousels
• Write on-brand copy (California custom / modular / prefab)
• Schedule and publish in Meta Business Suite / native tools
• Light design in Canva; pull from photographer and job-site photos
• Monthly content report: what ran, what held, what to kill
• Reply to comments and DMs within one business day during coverage hours
• Route leads via Zapier to Pipedrive and Calendly
• Light community watching: mentions and local housing news worth quoting
• Build, launch, and optimize paid campaigns (Meta + Google Display)
• Create audiences: geo, remarketing, customer lists lookalikes
• Creative testing: 2-3 ad variants at a time
• Weekly spend and CPL snapshot; monthly learnings and changes
• Ensure conversion tracking hygiene (pixel / GA4 / lead form quality)
• No spend increases without a written reason

Skills

Brand social management

Written English

Spanish language

Homebuilding familiarity

Tools

Meta Business Suite

Facebook Ads Manager

Google Ads

Google Display

Canva

GA4

Sheets

Job description

The role

Own the public feed and the paid layer. You plan and publish, you answer the comments, and you run Meta and Google Display so the brand is not only "active" - it is generating inquiries.

This is not a caption-only intern seat. You will be judged on consistent posting, response time, and whether paid campaigns produce leads at a cost we can live with.

Responsibilities

Organic

• Manage Instagram, Facebook, and TikTok
• Content calendar 2-4 weeks out: stills, Reels/Shorts, carousels, project photos
• Write on-brand copy (California custom / modular / prefab; no generic "dream home" sludge)
• Schedule and publish in Meta Business Suite / native tools
• Light design in Canva; pull from photographer and job-site photos
• Monthly content report: what ran, what held, what to kill

Engagement

• Reply to comments and DMs within one business day during coverage hours
• Route leads via zapier to pipedrive and calendly.
• Light community watch: mentions, competitor posts, local housing news worth quoting
• Paid (Meta + Google Display / Demand Gen)
• Build, launch, and optimize campaigns: lead forms, traffic to site, retargeting
• Audiences: geo (service area), remarketing, customer lists / lookalikes when we have lists
• Creative testing: 2-3 ad variants at a time, not 20 abandoned ads
• Weekly spend and CPL snapshot; monthly: what we learned and what we change
• Conversion tracking hygiene (pixel / GA4 / lead form quality) - flag breaks, don't ignore them
• No spend increases without a written reason

Not in this role

• Brand strategy from scratch (you execute an agreed voice)
• Full-funnel SEO or the website rebuild
• After-hours community management unless a campaign is live and we pay extra hours

Must-haves

• 2+ years running brand social and hands-on Meta Ads Manager
• Hands-on Google Ads Display or Demand Gen (Search-only is not enough)
• Portfolio: 3-5 live or recent accounts + one paid campaign story (objective, spend, result)
• Clear written English; Spanish a plus for comments
• Tools: Meta Business Suite, Ads Manager, Google Ads, Canva, GA4, Sheets
• Comfortable in homebuilding and real estate

Hours and working rules

• ~16-20 hours/week, mostly Monday-Friday
• At least 3 hours overlap with Pacific 8:00 a.m.-5:00 p.m.
• Content batching allowed; engagement and ad monitoring cannot go dark for 4 days