Head of Digital Marketing

SimpleCiti Companies; Garden City (ID); On-site; USD 113,000 - 161,000; Full time

Job summary

SimpleMANAGE, a Garden City property management and leasing company, seeks a senior in-house marketer. You’ll own the marketing plan, budget, and targets, running campaigns across Meta, Google and TikTok, and building a short-form content engine with UGC creators.

You will work directly with leadership, manage external creators and agencies, and report weekly results showing ROI and lead generation effectiveness.

Qualifications

• This role requires proven paid campaign experience with real budgets and demonstrable results.
• Portfolio of short-form content or accounts with measurable views, leads or sales.
• Fluency in Meta Ads Manager, Google Ads, TikTok Ads Manager, GA4 and Tag Manager; familiarity with SEO tools and email platforms.
• Strong copywriting and numerical skills: CTR, CPL, ROAS, CAC.
• Experience managing creators, freelancers and agencies; understanding FTC disclosure basics.

Responsibilities

• Own the marketing plan, budget and targets with a weekly dashboard.
• Launch, test and scale campaigns on Meta, Google and TikTok within platform policies.
• Build a short-form content engine: concept, script, shoot and edit; brief UGC creators; use AI video tools with disclosures.
• Grow search visibility: local SEO; manage Google Business Profiles; optimize for AI/Overviews.
• Run direct and lifecycle email; build lists; ensure deliverability and CAN-SPAM compliance.
• Build and optimize landing pages and tracking (GA4, GTM, pixels); ensure measurable ads.
• Review all ads, posts, pages and emails before go-live with accurate, documented claims.

Skills

Paid media management

Campaign optimization

Budget tracking & reporting

Content strategy

Performance analytics

Lead generation

Email marketing

Tools

Meta Ads Manager

Google Ads

TikTok Ads Manager

GA4

Google Tag Manager

Semrush

Ahrefs

Klaviyo

HubSpot

Job description

Garden City, NY. In person, Monday to Friday. Full-time, salaried (W-2). $112,954 to $161,070 per year.

SimpleMANAGE is a Garden City property management and leasing company hiring its first senior in-house marketer. You'll set the plan and do the work, starting with our flexible and shared small-warehouse rentals on Long Island, where we compete with well-funded national operators. You'll run paid media on Meta, Google and TikTok, grow search and AI-answer visibility, build a user-generated content and short-form video engine, and run email, and you'll show every week what each dollar returned.

This role is for someone creative and fast who is already advanced: you've made content that took off, managed real ad budgets yourself, and can explain the numbers behind both. You'll work directly with leadership, choose the tools, and direct outside creators, freelancers and agencies.

What you'll do

• Own the marketing plan, budget and targets (cost per lead, cost per booked tour or call), with a weekly dashboard.
• Launch, test and scale campaigns on Meta (Facebook and Instagram), Google (Search, Performance Max, YouTube) and TikTok, within each platform's ad policies.
• Build a short-form engine: concept, script, shoot and edit TikToks, Reels and Shorts; recruit and brief UGC creators; use AI video tools (for example Higgsfield, Pamba, CapCut) with clear AI and sponsorship disclosures.
• Grow next-generation search: technical and local SEO, Google Business Profiles for each location, and answer-engine optimization so we show up in Google AI Overviews, ChatGPT and Perplexity.
• Run direct and lifecycle email: list building from opt-in leads, sequences and newsletters, deliverability, CAN-SPAM compliance.
• Build and improve landing pages and tracking (GA4, Google Tag Manager, pixels, call tracking) so ads convert and results are measurable.
• Send every ad, post, page and email through our review process before it goes live, and keep claims accurate and documented.

Equal opportunity employer. Reasonable accommodations available on request.

You're a fit if

• You've personally run paid campaigns with real budgets and can show the results.
• You have a portfolio of short-form content or accounts you grew, with views, leads or sales attached.
• You're fluent in Meta Ads Manager, Google Ads, TikTok Ads Manager, GA4 and Tag Manager, an SEO suite (Semrush, Ahrefs or similar) and an email platform (Klaviyo, HubSpot, Instantly or similar).
• You write sharp hooks, ad copy and emails, and you know your numbers: CTR, CPL, ROAS, CAC.
• You can manage creators, freelancers and agencies, and know FTC disclosure basics for endorsements.
• Nice to have: B2B, real estate or local-services lead generation.