Social Media Manager

GetJobSmart; Raleigh (NC); On-site; USD 42,000 - 58,000; Full time

Job summary

Cobalt Atlantic LLC in Raleigh, NC, is seeking a Social Media Manager to develop and implement social media strategies, manage platforms, and analyze performance metrics. The role collaborates with the marketing team to drive engagement and brand awareness, leveraging contests, promotions, and influencer partnerships as part of campaigns.

A bachelor’s degree and 2–3 years’ experience are preferred. The position is full-time with a salary range of $42,000 to $57,902 per year, and the team

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 2–3 years of social media management experience.
• Proven track record of growing engagement on social channels.
• Experience with analytics tools is a plus.
• Familiarity with Canva or Adobe Creative Suite is a plus.

Responsibilities

• Develop and execute social media strategies to increase brand awareness and engagement.
• Manage our social media accounts on Facebook, Instagram, LinkedIn, and Twitter.
• Create and schedule engaging content, including posts, graphics, and videos.
• Monitor social media trends and industry news to identify opportunities for content creation.
• Analyze social media performance metrics and provide regular reports to the marketing team.
• Engage with our audience by responding to comments and messages in a timely manner.
• Collaborate with the marketing team to develop social media campaigns and promotions.
• Stay up-to-date with the latest social media tools and best practices.

Skills

Social media strategy

Content creation

Independent work

Education

Bachelor's degree in Marketing/Communications

Tools

Hootsuite

Sprout Social

Canva

Adobe Creative Suite

Job description

As a Social Media Manager at Cobalt Atlantic LLC in Raleigh, North Carolina, you will be responsible for creating and implementing social media strategies to engage with the company's audience and drive brand awareness. This full-time position offers a competitive salary range of $42,000 to $57,902, providing a stable and rewarding career opportunity. In this role, you will manage the company's social media platforms, including Facebook, Instagram, Twitter, and LinkedIn, to ensure consistent and high-quality content is shared with followers. You will also monitor and analyze social media metrics to track the success of campaigns and make data-driven decisions to improve engagement and reach. Additionally, you will collaborate with the marketing team to develop and execute social media marketing initiatives, such as contests, promotions, and influencer partnerships, to enhance the company's online presence and customer base.

Create and implement social media strategies aligned with business objectives. Develop content and manage platforms. Analyze performance metrics.

The marketing team in Raleigh, NC, operates within a collaborative workplace environment that emphasizes diverse audience engagement. This team works closely together to create and execute marketing strategies that resonate with a wide range of individuals and groups. They focus on understanding and catering to the unique needs, preferences, and behaviors of different demographics, ensuring that their campaigns are inclusive and effective. The team's collaborative approach allows for the sharing of ideas, feedback, and expertise, leading to more innovative and impactful marketing solutions. They are committed to engaging with their audience in meaningful ways, building strong relationships, and driving business growth.

The salary range for this position is between $42,000 and $57,902 per year, with no additional benefits specified. The job offer is valid until November 22, 2026, providing a clear deadline for potential candidates to consider the position.

Experience with social media platforms and content creation tools required. Familiarity with analytics tools a plus. Bachelor's degree in marketing or related field preferred.

Job Responsibilities:

• Develop and execute social media strategies to increase brand awareness and engagement.
• Manage our social media accounts on platforms like Facebook, Instagram, LinkedIn, and Twitter.
• Create and schedule engaging content, including posts, graphics, and videos.
• Monitor social media trends and industry news to identify opportunities for content creation.
• Analyze social media performance metrics and provide regular reports to the marketing team.
• Engage with our audience by responding to comments and messages in a timely manner.
• Collaborate with the marketing team to develop social media campaigns and promotions.
• Stay up-to-date with the latest social media tools and best practices.

Job Requirements:

• Bachelor's degree in Marketing, Communications, or a related field.
• 2-3 years of experience in social media management or a related role.
• Proven track record of successfully managing social media accounts and growing engagement.
• Strong understanding of social media platforms and algorithms.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple projects simultaneously.
• Experience with social media analytics tools, such as Hootsuite or Sprout Social, is a plus.
• Familiarity with graphic design tools, such as Canva or Adobe Creative Suite, is a plus.