Social Media Manager

Washington State University; Pullman, Northern (WA, KY); Hybrid; USD 50,000 - 75,000; Full time

Job summary

Washington State University in Pullman seeks a Social Media Manager to lead day-to-day management of university social channels and translate priorities into engaging social-first storytelling. Develop content and campaigns, edit multimedia, and monitor communities to strengthen online presence.

This full-time role emphasizes collaboration with communications leadership and crisis response planning. It offers a collaborative environment, a focus on creator partnerships, and opportunities to

Qualifications

• A Bachelor's degree in PR, communications, marketing or related field with 2 years in media/PR or equivalent.
• Two years of professional experience in social media, digital marketing, communications, content creation or related field.
• Strong understanding of current social trends, creator culture, and platform practices.
• Experience managing content for Instagram, TikTok, Facebook, LinkedIn, X and YouTube.
• Experience planning and executing social media campaigns or content initiatives.
• Experience capturing, designing and editing short-form video and visual content.
• Strong writing, editing and storytelling with adaptable voice per platform.
• Working knowledge of social analytics and using performance data to inform decisions.
• Strong organizational and project management skills.

Responsibilities

• Lead day-to-day management of WSUS Pullman social channels.
• Develop content and campaigns, create multimedia content.
• Support creator and influencer partnerships.
• Engage online communities and monitor sentiment.
• Use performance insights to strengthen social presence.
• Escalate reputational issues and assist crisis responses.

Skills

Social media management

Content creation

Analytics

Storytelling

Project management

Education

Bachelor's degree in PR/communications/marketing

Tools

Adobe Creative Suite

Canva

CapCut

Sprout Social

Job description

## Social Media ManagerApply: Pullman, WA: Full time: Posted 2 Days Ago: R-15463**Online applications must be received before 11:59pm on:**October 11, 2026If a date is not listed above, review the Applicant Instructions below for more details.**Available Title(s):**1281-YN\\_ADMINPRO - Public Relations/Communication Coordinator**Business Title:**Social Media Manager**Employee Type:**Admin. Professional**Position Details:****The Opportunity:**As the **Social Media Manager,** you will leadthe day-to-day management of **WSU Pullman** social channels and translates university and brand priorities into compelling, visually engaging, social-first storytelling. In this role, you will develop content and campaigns, create and edit multimedia content, support creator and influencer partnerships, engage WSU’s online communities, and use social listening and performance insights to continuously strengthen WSU’s social presence. You will also monitor online conversation and sentiment, identifies and escalates emerging reputational issues, and partners with communications leadership to support timely, appropriate responses during issues and crises.**Additional Information:**This is a **full time** (100**%** FTE), **permanent** position. This position is **overtime** **eligible.** **Monthly Salary:** $4,508.70 - $6,763.06 Monthly | *Commensurate with experience and qualifications* In accordance with RCW 49.58.110, the above salary reflects the full salary range for this position. Individual placement within the range is based on the candidate’s current experience, education, skills, and abilities related to the position. **Benefits:** WSU offers a comprehensive benefits package which includes paid sick and vacation leave; paid holidays; medical, dental, life and disability insurance package for employees and dependents; retirement; deferred compensation, optional supplemental retirement accounts; training and development; and employee tuition waiver. For additional information, please review the detailed Summary of Benefits offered by WSU for AP staff and Total Compensation.**Required Qualifications:*** A Bachelor’s degree in public relations, communications, marketing or other relevant field AND either two (2) years of professional experience in print OR broadcast news media, public relations, marketing including the use of electronic media or two (2) years of other relevant professional experience. Any combination of relevant education and experience may be substituted for the educational requirement on a year-for-year basis.* Two (2) years of professional experience in social media, digital marketing, communications, content creation or a related field.* Strong understanding of current social trends, creator culture and evolving platform best practices.* Demonstrated experience managing and creating content for social platforms such as Instagram, TikTok, Facebook, LinkedIn, X and YouTube.* Experience planning and executing social media campaigns or content initiatives.* Experience capturing, designing and editing social-first creative, particularly short-form video and visual content.* Strong writing, editing and storytelling skills, with the ability to adapt voice, tone and content by platform and audience.* Working knowledge of social analytics and experience using performance data to inform content decisions.* Strong organizational and project management skills with the ability to manage multiple priorities and deadlines. **Preferred Qualifications:*** Experience supporting influencer, creator or brand partnership programs.* Proficiency with social-first creative and design tools such as Adobe Creative Suite, Canva, CapCut or similar platforms.* Experience with social media management, listening and analytics platforms such as Sprout Social, Meltwater, Vista Social or similar tools.* Experience developing social performance reports and presenting insights and recommendations.* Experience working collaboratively with designers, photographers, videographers and other creative partners.* Experience overseeing interns, students or other content contributors.* Experience in higher education, consumer brands, entertainment, sports, lifestyle or another audience-driven environment. **Position Sponsorship Eligibility:** Not eligible for work visa sponsorship **Area/College:** University Marketing and Communications **Department Name:** Social Media Team **Location:** Pullman, WA **Application Instructions:** Applicants must upload the following required documents to their online application. Application materials should clearly communicate how the applicant meets all required qualifications and additional requirements. 1) Resume 2) Cover Letter **External candidates**, upload all documents in the “Application Document” section of your application. **Current WSU Employees (internal candidates)**, before starting your Workday application, please use these instructions to update your education and experience in your worker profile in Workday. Internal candidates, upload all documents in the “Resume/Cover Letter” section of your application. Documents may be submitted as one file or separate files. Applicants are encouraged to upload as a PDF, if possible. Reference contact information will be requested later in the recruitment process through Workday. **Background Check:** This position has been designated by the department to require a background check because it requires access to children or vulnerable adults as defined by RCW 74.34, engages in law enforcement, requires security clearance, interacts with WSU students in a counseling or advising capacity, has access to personal identifying and/or financial information, unsupervised access to university buildings/property, or other business-related need. A background check will not be completed until an initial determination of qualification for employment has been made.**Time Type:**Full time**Position Term:**12 MonthWashington State University encourages all qualified candidates to apply, including members of the military and veterans, and persons with disabilities.WSU employs only U.S. citizens and lawfully authorized non-U.S. citizens. All new employees must show employment eligibility verification as required by the U.S. Citizenship and Immigration Services.WSU is committed to providing access and reasonable accommodation in its services, programs, activities, education and employment for individuals with disabilities. To request disability accommodation in the application process, contact Human Resource Services: 509-335-4521 (v), Washington State TDD Relay Service: Voice Callers: 1-800-833-6384; TDD Callers: 1-800-833-6388, 509-335-1259(f), or [e-mail].