Social Media Manager

Johnson & Wales University; Providence (RI); Hybrid; USD 87,000 - 90,000; Full time

Job summary

Johnson & Wales University in Providence, RI, is seeking a full-time Social Media Manager to lead universitywide social media strategy and campaigns. The role requires collaboration with departments and branding teams to drive engagement across campuses.

The ideal candidate will develop creative initiatives, track metrics, and supervise staff and student workers within a hybrid work environment. A bachelor's degree and higher education experience are preferred.

Qualifications

• Bachelor’s degree required.
• Moderate experience in higher education social media management or related field.

Responsibilities

• Creates and manages universitywide social media programs and campaigns.
• Develops initiatives across social networks to promote engagement with stakeholders.
• Plans strategies for content production and delivery campuswide.
• Meets with departments to plan campaigns and social media presence.
• Creates content and maintains the universitywide social media identity.
• Establishes metrics to measure effectiveness and guides continuous improvement.
• Monitors channels, manages responses, and maintains customer service levels.
• Collaborates with branding and marketing to support campaigns and partnerships.
• Serves on the Emergency Operations team for crisis communications.
• Keeps abreast of industry trends and maintains budget oversight.
• Supervises staff and student employees; supports professional development.
• Performs other duties as assigned.

Skills

Social media management

Content creation

Education

Bachelor's degree

Job description

Job no: 11302R Work type: Full Time Location: Providence, Rhode Island Categories: Staff/Administration, Calendar Year (12-Month), Marketing & Communications, Hybrid

Summary

Creates, implements and oversees universitywide social media strategy and campaigns to encourage engagement and participation from internal and external audiences

Essential Job Functions

• Creates, implements and manages universitywide social media programs and campaigns in accordance with university identity and communications standards
• Develops creative and forward-thinking initiatives in social networking, video sharing, web communities and other social media technologies to promote engagement with current and prospective stakeholders
• Determines social media opportunities across campuses; develops and executes strategies for both new and existing social media content production and delivery universitywide
• Meets with university departments to plan various social media program campaigns utilizing a full range of communication tools and determines the appropriate social media presence
• Creates social media content as well as a comprehensive social media strategy; creates and maintains the universitywide social media identity and ideology
• Establishes metrics and tracks social media initiatives to measure effectiveness and success, planning for continuous improvement on each campaign
• Monitors and oversees social media channels and content and manages necessary responses in a timely manner; maintains customer service levels in accordance with university standards
• Assists with the development and maintenance of social media content in collaboration with universitywide branding and marketing initiatives; establishes and maintains internal and external partnerships to facilitate collaborative social media campaigns
• Serves as a member of the Emergency Operations team and prepares and distributes crisis communications across social media channels for internal and external audiences
• Researches and maintains an inventory of sites related to the university and stays abreast of industry trends, changes and new technologies
• Monitors the departmental budget
• Supervises and develops the department staff, facilitating professional opportunities to improve individual capability and managing performance against job accountabilities, department goals and established university, campus and department policies and procedures
• Supervises and manages student employees, as necessary, to enhance their academic and professional development
• Performs other duties as assigned

Required Qualifications

• Minimum of a bachelor's degree
• Moderate amount of experience working in higher education social media management or other related experience

Preferred Qualifications

• Five or more years of experience in higher education social media management or related experience

Compensation

$87,000-$90,000/annualized

Benefits

This full-time position offers a comprehensive benefits package, which includes health, dental, and vision insurance, life insurance, long-term disability insurance, paid holidays, sick time, vacation time, a 401(k) retirement savings plan, health care and dependent care flexible spending accounts (FSA), educational assistance benefits, and an employee assistance program. Participation in any benefit is subject to meeting eligibility criteria. The university reserves the right to modify, amend or terminate any benefit or benefit programs as they apply to any participants, including but not limited to current and former employees. This is only a summary; the full details, which control, are in the applicable plan documents.

Please Note

Qualified candidates must live or relocate to live within a daily commuting distance of the Providence Campus location upon hire.

Johnson & Wales University is an equal opportunity employer. The university does not illegally discriminate on the basis of any protected class. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, disability, ethnic and national origin, familial status, gender or gender identity, genetic information, military service, national origin, pregnancy and related conditions, race, religion, sex, sexual orientation, veteran status, or any other protected class.

Advertised: 05 Oct 2026 Eastern Daylight Time

Applications close: Open until filled