Social Media Manager

Johnson & Wales University; Providence (RI); Hybrid; USD 86,000 - 105,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Educational assistance

Job summary

Johnson & Wales University in Providence, RI seeks a Senior Social Media Manager to create and oversee university-wide social media strategy and campaigns, driving engagement among students and external audiences. The role collaborates with branding, marketing, and academic departments to maintain a strong online identity.

The position is full-time with a hybrid work arrangement, requiring live within commuting distance to the Providence Campus and a proven track record in higher education

Qualifications

• Minimum of a bachelor’s degree.
• Moderate amount of experience in higher education social media management or related field.

Responsibilities

• Create and oversee university-wide social media programs and campaigns.
• Develop innovative social media initiatives across platforms to engage students, staff and external audiences.
• Plan and execute cross-campus social media strategies and campaigns.
• Collaborate with departments to shape social media presence and messaging.
• Create content and maintain a consistent university social media identity.
• Establish metrics to measure campaign effectiveness and drive continuous improvement.
• Monitor channels and respond to inquiries in a timely manner adhering to university standards.
• Support branding and marketing efforts with social content; build internal/external partnerships.
• Serve on Emergency Operations team and assist with crisis communications via social channels.

Skills

Social media management

Campaign coordination

Education

Bachelor's degree

Job description

Job no: 11302
Work type: Full Time
Location: Providence, Rhode Island
Categories: Staff/Administration, Calendar Year (12-Month), Marketing & Communications, Hybrid

Summary

Creates, implements and oversees universitywide social media strategy and campaigns to encourage engagement and participation from internal and external audiences

Essential Job Functions

• Creates, implements and manages universitywide social media programs and campaigns in accordance with university identity and communications standards
• Develops creative and forward-thinking initiatives in social networking, video sharing, web communities and other social media technologies to promote engagement with current and prospective stakeholders
• Determines social media opportunities across campuses; develops and executes strategies for both new and existing social media content production and delivery universitywide
• Meets with university departments to plan various social media program campaigns utilizing a full range of communication tools and determines the appropriate social media presence
• Creates social media content as well as a comprehensive social media strategy; creates and maintains the universitywide social media identity and ideology
• Establishes metrics and tracks social media initiatives to measure effectiveness and success, planning for continuous improvement on each campaign
• Monitors and oversees social media channels and content and manages necessary responses in a timely manner; maintains customer service levels in accordance with university standards
• Assists with the development and maintenance of social media content in collaboration with universitywide branding and marketing initiatives; establishes and maintains internal and external partnerships to facilitate collaborative social media campaigns
• Serves as a member of the Emergency Operations team and prepares and distributes crisis communications across social media channels for internal and external audiences
• Researches and maintains an inventory of sites related to the university and stays abreast of industry trends, changes and new technologies
• Monitors the departmental budget
• Supervises and develops the department staff, facilitating professional opportunities to improve individual capability and managing performance against job accountabilities, department goals and established university, campus and department policies and procedures
• Supervises and manages student employees, as necessary, to enhance their academic and professional development
• Performs other duties as assigned

Required Qualifications

• Minimum of a bachelor's degree
• Moderate amount of experience working in higher education social media management or other related experience

Compensation:$95,000/annualized

Benefits: This full-time position offers a comprehensive benefits package, which includes health, dental, and vision insurance, life insurance, long-term disability insurance, paid holidays, sick time, vacation time, a 401(k) retirement savings plan, health care and dependent care flexible spending accounts (FSA), educational assistance benefits, and an employee assistance program. Participation in any benefit is subject to meeting eligibility criteria. The university reserves the right to modify, amend or terminate any benefit or benefit programs as they apply to any participants, including but not limited to current and former employees. This is only a summary; the full details, which control, are in the applicable plan documents.

Please Note:

Qualified candidates must live or relocate to live within a daily commuting distance of the Providence Campus location upon hire.

Applications are accepted on an ongoing basis until job posting is closed.

Johnson & Wales University is an equal opportunity employer. The university does not illegally discriminate on the basis of any protected class. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, disability, ethnic and national origin, familial status, gender or gender identity, genetic information, military service, national origin, pregnancy and related conditions, race, religion, sex, sexual orientation, veteran status, or any other protected class.

Advertised: 25 Sep 2026 Eastern Daylight Time
Applications close: Open until filled