Social Media Manager

Maine Mariners; Portland (ME); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Equity in fan experiences

Job summary

The Maine Mariners are seeking a dynamic Social Media Manager to own our multiplatform presence and engage fans across Instagram, Facebook, TikTok, LinkedIn, and YouTube. You will manage content calendars, create original short-form content, and collaborate with the Creative Director to produce graphics, photos, and videos.

You will also lead live game-night coverage, drive audience growth, and report results to refine strategies while ensuring sponsor integrations are timely and on-brand.

Qualifications

• Portfolio demonstrating original short-form graphics, photo, video, and written posts.
• Proven ability to post accurately and fast in a live setting.
• Experience delivering sponsor content and recap reporting.
• Graphic/photo/video production skills; Adobe Suite and social content creation tools.
• Working knowledge of Meta Business Suite, TikTok and a scheduling/analytics tool.
• Strong writing and editing; consistent brand voice.
• Availability for nights, weekends and home games.

Responsibilities

• Own day-to-day presence across Instagram, Facebook, TikTok, LinkedIn, and YouTube, including development, scheduling, posting, community management, and account security.
• Own the rolling content calendar for games, promos, and community activations.
• Write with a strong voice to stand out in the noise.
• Run real-time live game-night coverage and coordinate road-game coverage.
• Develop fresh ideas by scanning sports, entertainment, and brands.
• Collaborate on creative assets with the Creative Director and stakeholders.
• Shoot and edit short-form video for Reels and TikTok.
• Deliver sponsor content on-brand and provide proof-of-performance.
• Collaborate with hockey operations and players to build star content.
• Coordinate transactions/ announcements with hockey ops and league guidelines.
• Support ticketing and merchandise campaigns with trackable links.
• Think critically about audience needs and desires.
• Moderate comments and maintain Mariners voice; handle sensitive issues per protocol.
• Analyze performance and report monthly to adjust the plan.

Skills

Portfolio samples

Live posting

Strong writing

Brand voice

Content strategy

Audience development

Availability nights

Content planning

Education

Bachelor's degree in Digital Media

Experience in sports/entertainment social media

Tools

Adobe Suite

Meta Business Suite

Scheduling/analytics tools

TikTok platform

Job description

Our Team

The Maine Mariners are a proud member of the ECHL, the premier AA professional hockey league in North America and a key development pipeline to the National Hockey League. As the ECHL affiliate of the Boston Bruins, the organization benefits from a strong and collaborative relationship with one of hockey’s most historic and successful franchises. The organization is committed to delivering a first-class sports and entertainment experience while serving as a central pillar of the Portland community.

Our Team

The Maine Mariners are a proud member of the ECHL, the premier AA professional hockey league in North America and a key development pipeline to the National Hockey League. As the ECHL affiliate of the Boston Bruins, the organization benefits from a strong and collaborative relationship with one of hockey’s most historic and successful franchises. The organization is committed to delivering a first-class sports and entertainment experience while serving as a central pillar of the Portland community.

The Mariners have built strong momentum in recent seasons, establishing a winning culture throughout the organization and advancing to the second round of the Kelly Cup Playoffs, while also driving significant growth in attendance, ticket sales, corporate partnerships, and overall revenue. This combination of on-ice success and business performance positions the club for continued growth and long-term success.

Position Summary

You are the voice of the Mariners online. You turn every game, theme night, and community appearance into content that grows our fan base, sells tickets and merchandise, and delivers real value for our partners. In season, you are in the building and posting in real time. In the offseason, you keep the story going so fans are always invested.

What You Will Do

• Channel ownership: You own the day-to-day presence across Instagram, Facebook, TikTok, LinkedIn, and YouTube, including development, scheduling, posting, community management, and account security.


• Content calendar: You own the rolling content calendar that covers games, promotional and theme nights, community activations, and offseason storytelling.


• Tone of voice: You love to write and have a strong voice that can break through the noise on social.


• Live game-night coverage: You run real-time coverage at every home game and coordinate road-game coverage: lineups, goals, period and final scores, highlight clips and post-game recaps.


• Original concepts: You scour the online ecosystem of sports, entertainment, and brands to bring fresh ideas to the social slate.


• Templated creative: You collaborate with the Creative Director and key stakeholders on the development, creation, and execution of creative assets across graphics, photo, and video.


• Short-form video: You shoot and edit short-form video on mobile and desktop tools, and you know what makes a Reel or TikTok perform in the first two seconds.


• Partner activation: You deliver sponsor deliverables on time and on brand (presented‑by posts, in‑game segments, giveaway promotions) and supply proof‑of‑performance for partnership recap reports.


• Player‑first collaboration: You work with hockey operations and the players themselves to help them look like the stars they are, developing social content that builds their audiences and ours.


• Hockey operations accuracy: You work with hockey operations and communications on transactions and announcements, and you follow league guidelines.


• Revenue support: You support ticketing and merchandise campaigns with trackable links and channel‑specific creative.


• Audience development: You think critically about what fans want and what they don’t even know they want yet.


• Community and brand care: You moderate comments, respond in the Mariners voice, and elevate sensitive issues through the agreed protocol.


• Reporting: You analyze performance and report monthly on growth, engagement, performance, and partner results, and you use the data to adjust the plan.

Skills You Will Need

• A portfolio showing original short‑form graphics, photo, video, and written posts you created


• Proven ability to post accurately and fast in a live setting


• Experience delivering sponsor content and recap reporting


• Graphic/photo/video production skills; Adobe Suite and social content creation tools


• Working knowledge of Meta Business Suite, TikTok and a scheduling/analytics tool


• Strong writing and editing; consistent brand voice


• Availability for nights, weekends, holidays and home games

Qualifications

• 3+ years managing brand or organizational social channels (sports, entertainment, media or agency experience preferred)


• Bachelor's degree in Digital Media, Communications, Film/Video Production, or a related field


• Experience contributing to or managing social media accounts for a professional or major collegiate sports franchise, entertainment property, or comparable high‑volume brand


• Availability to work non‑traditional hours—nights, weekends, and holidays—in sync with the ECHL calendar


• Knowledge of Maine and ice hockey culture a plus

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.