Digital Marketing Manager

Gondola; Portland (ME); On-site; USD 50,000 - 60,000; Full time

Job summary

A professional sports club based in Portland is seeking a Digital Marketing Manager to oversee brand-building efforts, with a focus on email and web presence. The role includes supporting ticket sales, merchandise, and community engagement, along with leading the email marketing strategy and website optimization. The ideal candidate will have 3+ years of marketing experience in a sports or startup environment, strong writing skills, and proficiency in CRM and digital marketing tools. Competitive salary between $50,000 - $60,000.

Qualifications

• 3+ years of experience in marketing, ideally in a sports or community-focused organization.
• Strong writing skills for clear and engaging communication.
• Experience with metrics analysis and data-informed recommendations.

Responsibilities

• Support marketing efforts across ticketing, merchandise, and community programs.
• Lead the email marketing ecosystem and optimize the club website.
• Monitor metrics and engagement data across platforms for improvement.

Skills

Email marketing

CRM platforms

Website administration

Social media marketing

Content creation

Tools

HubSpot

WordPress

Asana

Slack

Job description

# Digital Marketing Manager## •### @hearts\_scPosted on 12/15/2025•Full-time## Job DescriptionHearts of Pine is seeking a Digital Marketing Manager to guide our brand-building efforts, with a primary focus on our email and web presence, while also contributing to other campaigns across digital and experiential marketing. This role reports to the club's VP of Marketing.This role contributes to best-in-class marketing across all channels, supports revenue-driving teams, and maintains efficient, high-quality operations. It’s a chance to contribute meaningfully to a growing brand and leave a lasting legacy with the Soccer Club of Maine.This is a unique opportunity to shape the visual identity of Maine’s first professional soccer club, creating work that connects fans, players, and partners. We need a builder at heart—someone who is excited to forge meaningful community connections, comfortable wearing multiple hats, and thrives in startup energy to help the club succeed.**Annual Base Salary Range:** $50,000 to $60,000**Responsibilities*** Support marketing efforts across ticketing, merchandise, community, and fan engagement programs.* Lead the email marketing ecosystem, including campaigns, newsletters, and other communications coming from the club’s email platforms, working closely with department leadership and cross-functional teams to achieve goals.* Own the maintenance and optimization of the club website, ensuring all content is current, accessible, on-brand, user-friendly, and optimized by page design.* Monitor metrics and engagement data across platforms, identifying trends and opportunities for improvement.* Support the marketing team in project management, workflows, and cross-department coordination, helping ensure clarity, efficiency, and timely execution of initiatives.* Support digital marketing efforts, including social media and content creation, monitoring engagement, responding to inquiries, and contributing content. Ensure audience management and engagement standards are upheld, including quick response times.* Bring a deep understanding of soccer and its culture to all marketing communications.* Assist with matchday marketing activation and event programming (usually on weekends).**Qualifications*** 3+ years of experience in marketing, ideally in a sports, start-up, or community-focused organization where you've demonstrated an ability to "wear multiple hats" on a small team.* Strong writing skills, able to communicate in a clear, engaging voice that reflects the club ethos and brand.* Experience with CRM and email marketing platforms (HubSpot preferred).* Website administration experience, including front-end problem-solving, page design, and content maintenance via WordPress.* Proficiency in and attention to current trends in digital marketing and social media channels.* Fluency in the content creator side of platforms, including Instagram, TikTok, and other evolving channels.* Experience with project management and communication tools such as Asana and Slack.* Ability to analyze metrics and make data-informed recommendations.* Availability to support and work home matchdays (~20 days per year, usually evenings and weekends).* Familiarity with content creation (photography, videography, or other media production) is a plus.**Cultural Fit*** A builder at heart—energized by creating something meaningful and growing with an ambitious young club.* Passionate about sports, storytelling, marketing, and using these mediums to cultivate community.* Thrives in collaborative, cross-functional environments where communication, flexibility, and teamwork matter.* Comfortable with startup energy and a “no task too small” mentality.* Holds a sincere connection to—and active curiosity about—Maine, its people, and its culture.* Represents the Hearts through professionalism, empathy, and a commitment to elevating the brand in every interaction.We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.LocationOn-sitePortland, MainePay$50,000 - $60,000/yrSimilar roles/responsibilitiesMarketing ManagerMarketing Specialist