Social Media Manager

W&B SERVICE COMPANY LLC; New York (NY); Hybrid; USD 140,000 - 150,000; Full time

Benefits offered by this job

Hybrid work schedule

Three days in Manhattan offices

Job summary

Mellon Foundation in New York, NY seeks a Social Media Manager in the Communications department. The role develops and publishes content, engages online communities, and shapes Mellon’s storytelling across owned channels.

You’ll work with the Creative team on editorial planning, and manage performance metrics to guide campaigns. A hybrid schedule includes three days in Manhattan offices and remote work flexibility.

Qualifications

• A bachelor’s degree or equivalent experience is required.
• 5+ years in social media, digital engagement, marketing, and web writing.
• Experience with cross-functional teams and multiple stakeholders.
• Strategic and creative thinking for building audiences.
• Ability to write compelling, error-free copy on tight deadlines.
• Understanding of graphics and design on the web.
• Ability to compile and maintain nuanced reporting and analysis.
• Excellent interpersonal and verbal communication skills.
• Ability to manage deadlines and multiple tasks efficiently.

Responsibilities

• 60% Content Development and Publishing: conceive, organize, develop, and publish copy and visual content; ensure accuracy and alignment with editorial plans; maintain accessibility guidelines.
• 30% Growth and Engagement: develop strategies to raise Mellon’s profile, engage audiences, recruit influencers, and collaborate on cross‑platform campaigns.
• 10% Measurement and Reporting: track metrics across platforms, monitor sentiment, and inform planning and resource allocation.

Skills

Social media management

Digital engagement

Marketing

Writing for the web

Editorial planning

Communication skills

Copywriting under deadlines

Graphics and design on the web

Reporting and analytics

Education

Bachelor's degree

Tools

Photoshop

Video editing

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Social Media Manager

Regular Full-Time Professional New York, NY, US

Salary Range: $140,000.00 To $150,000.00 Annually

Mellon Foundation ("Foundation") believes that the arts and humanities are where we express our complex humanity, and we believe that everyone deserves the beauty, transcendence, and freedom to be found there. Through our grants, we seek to build just communities enriched by meaning and empowered by critical thinking, where ideas and imagination can thrive. The Foundation makes grants in four core program areas - Higher Learning, Arts and Culture, Public Knowledge, and Humanities in Place - and through its signature Presidential Initiatives. The Foundation seeks a Social Media Manager in the Communications department.

About the department:

The Mellon Foundation's team of communications professionals are responsible for building and stewarding the Foundation brand, telling its story, and driving outreach and engagement efforts both internally and externally. Our work strives to:

• Build broad brand affinity and connection with the Mellon Foundation's work
• Encourage appreciation, understanding of, and engagement with the work of our grantees
• Broadly advocate for the centrality of the arts and humanities in culture

Position Summary:

Reporting to the Integrated Content Director, the Social Media Manager will be part of a growing team of communications professionals interested in producing and communicating meaningful, relevant, and impactful work at the Mellon Foundation. The successful candidate will be a very hands‑on communications strategist, motivated by the opportunity to activate and care for online communities that are informed, engaged, and empowered by Mellon and the work we support.

We use digital tools and social media as primary channels for bringing our mission and message to broader audiences. As the operator of Mellon’s owned channels, the Manager is a social media champion, demonstrates an expert understanding of digital media, and is motivated to use social media in new and innovative ways for driving engagement with storytelling, announcements, and events from Mellon. They are culturally curious about the topics and projects supported by Mellon and have a track record of entrepreneurial approaches to modes of storytelling. The Manager is also involved with editorial planning, content development, and creative asset iteration. To stay up to date on the performance and features of current and emergent platforms, the Manager maintains relationships with partnership reps from major technology companies, including Meta, Twitter, LinkedIn, Google, and others, as well as understanding current trends, platform changes, and contemporary best practices.

The Manager helps keep a pulse on Mellon’s grantees and their overall sectors, maximizing value from grantees’ earned and social media stories for Mellon’s own channels. The Manager should also maximize opportunities to leverage and repurpose Mellon’s small but growing body of evergreen content.

Position Description:

Responsibilities may include, but will not be limited to the following:

60% Content Development and Publishing. Conceive, organize, develop, and publish compelling copy, photos, and other creative content, working when needed with Mellon’s Creative team, colleagues in content creation, freelance contributors, and other staff. Ensure all published content is factual and error‑free, aligned with an editorial plan, and that the tone and voice follow messaging platform. Maintain awareness of best practices for digital accessibility and update accordingly.

30% Growth and Engagement. Identify and drive new strategies that build Mellon’s profile. Create meaningful exchanges with online audiences to ensure that anyone who interacts with Mellon has an experience that is consistent with our brand values. Identify and cultivate influencer partners to drive the reach of Mellon’s content and discover new areas of growth. Recommend new handles to follow and engagement opportunities. Collaborate with digital agencies on cross‑platform paid campaigns.

10% Measurement and Reporting. Create and maintain instruments for tracking metrics across digital platforms, including social media channels, paid digital advertising campaigns, and the website. This critical information will be utilized to inform media planning and resource allocation and other creative improvements. Monitor sentiment and social listening tools to report on topics and trends of importance to Mellon.

Qualifications:

A bachelor’s degree or similar combination of relevant education and experience is required. Applicants should also possess:

• A minimum of 5 years of relevant professional experience with responsibilities including social media management, digital engagement, marketing, and writing for the web
• Work experience in an environment with a cross‑functional team, clients, or multiple stakeholders
• Evidence of strategic and creative thinking about building audiences for brands
• Demonstrated ability to write compelling, error‑free copy on tight deadlines
• Demonstrated understanding of graphics and design on the web
• Demonstrated ability to compile and maintain nuanced reporting and analysis of digital properties
• Excellent interpersonal and verbal communication skills
• Ability to work under deadlines, to organize information, and to handle multiple assigned tasks efficiently

Preferred:

• Experience in photography and Photoshop (strongly preferred)
• Experience in video and basic graphics editing (strongly preferred)
• Understanding of basic SEO and metadata best practices
• Proficiency on a Mac platform
• Multilingual fluency (orally and in writing) is a plus

The Mellon Foundation is committed to building an inclusive workplace where all individuals are treated with dignity and respect. Employment opportunities are based on individual qualifications, merit, and organizational need, without regard to race, color, religion, sex (including pregnancy, childbirth, and related conditions), gender identity or expression, sexual orientation, age, national origin, disability, veteran status, or any other characteristic protected by applicable law. We welcome applications from qualified individuals of all backgrounds.

Mellon is committed to access and inclusion for our applicants. If you have accessibility requests to support your participation in the hiring process, please let us know at your earliest convenience.

• Mellon offers a generous total reward package that includes base salary and a comprehensive benefits program, as well as an excellent working environment. Mellon is committed to providing compensation that is competitive and equitable within the philanthropic sector. The estimated annual salary range for this role is $140,000 - $150,000. The amount of pay offered will be determined by several factors, including but not limited to qualifications, unique skills, credentials, or experience that is expected to impact the candidate’s contribution to the role. We will also consider market data as well as the Foundation’s internal pay equity framework.

Please note that Mellon maintains a hybrid work schedule, with three days per week in person at the Foundation’s Manhattan offices.