Social Media Manager

OLIVER - North America; New York (NY); On-site; USD 81,000 - 90,000; Full time

Job summary

OLIVER - North America is seeking a Social Media Manager in New York. You will craft platform-specific strategies across Instagram, TikTok, and X, translating trends into engaging content that grows followers and drives conversion.

You’ll work with creators, manage content calendars, and measure performance with a data-driven, AI-informed approach. You will lead community engagement, oversee brand voice, and collaborate with client teams to deliver impactful social campaigns.

Qualifications

• 3–4 years of experience in social media management, with success on TikTok and Instagram.
• Deep familiarity with social platforms, trends, and content ecosystems.
• Ability to translate data into actionable social strategies and reports.
• Interest in AI-powered social content creation, planning, and analytics.

Responsibilities

• Develop multi-channel social growth strategies focusing on Instagram, TikTok, and X.
• Collaborate with content creators to produce engaging social content.
• Write copy in brand voice and create briefs for creators.
• Manage organic content calendars and track KPI performance.
• Partner with strategy and influencer teams to align campaigns with brand goals.

Skills

Social media management

Content creation

Community management

AI in social planning

Platform knowledge (IG, TikTok, X)

Tools

AI tools

Job description

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Social Media Manager

Location: New York, New York

About the role:

You'll be the digital voice behind our brands' social presence, creating content that stops scrolls and starts conversations. Working at the intersection of content creation, community management, and performance analytics, you'll craft platform-specific strategies that grow followers, engagement, and conversion. We're looking for someone who lives and breathes social trends and platform nuances, finding innovative ways to insert our brands into cultural moments while building loyal communities. Success means developing thriving social channels that not only drive engagement and brand love but deliver measurable business impact through innovative, AI-enhanced approaches.

What you will be doing:

Social Media Management

• Create and implement multi-channel social growth strategies with the support of the Senior Social Media Manager to drive increases in following, reach, engagement, and conversion, focusing on core channels Instagram, TikTok, and X
• Support execution of social strategy, using both traditional insights and AI-powered tools to drive efficiencies
• Develop TikTok-specific approaches to optimize performance, drive brand awareness, and engage new audiences in innovative ways
• Nurture brand communities with a "community-first" mindset—listening and responding to relevant earned and owned comments to drive engagement
• Track KPIs and deliver regular reports on channel performance with actionable recommendations
• Collaborate with content creators to develop winning social content for Instagram and TikTok
• Own and manage organic content calendars, including writing copy in brand tone of voice and creating briefs for content creators
• Lead community engagement on X and build share of voice for the brand, demonstrating in-depth knowledge of the platform and social communities
• Identify opportunities for the brand to surprise and delight its audience
• Manage and nurture a network of brand advocates, identifying key engagement opportunities in organic planning
• Increased knowledge on how to navigate controversial topics responsibly. Knowledge of the PR risks and opportunities associated with these types of stances.
• Interpret partnership briefs and legal documents as it relates to channel assets and usage.
• Spot and execute reactive content to insert brands into cultural conversations
• Track record of increasing brand affinity through social led opportunities and trends
• Spearhead social planning for the following year, as well as the ability to be nimble as brand priorities change and shift.

Client Partnership

• Serve as liaison for day-to-day management of social accounts, championing social best practices and expertise
• Receive and interrogate briefs from clients while supporting brief development for creative teams and influencer partners
• Help craft Tone of Voice guidance and FAQ copy for brand's social channels
• Support development of social channel strategy workstreams
• Present content ideas and brand social strategies to clients with confidence and clarity
• Counsel brand team on the best way to utilize partners across social and how to measure success.
• Ability to work with the larger IAT to effectively represent social and how it ladders up to the larger brand strategies.
• Champion the integration of AI technologies in social media planning, listening, ideation, execution, and reporting
• Explore and implement new ways to leverage AI for content creation, planning, and execution
• Stay ahead of platform changes and emerging features to maximize brand opportunities
• Work closely with social media leads, strategists, influencer specialists, and content creators to ensure execution is driven by strategy
• Monitor industry trends and best practices in both influencer marketing and AI-powered social media
• Provide cultural guidance to ensure campaign strategies and approaches resonate with US audiences
• Basic creative background and knowledge that allows for successful planning and ideation of content and big ideas. Lead creatives to deliver work that aligns with the client goals and expectations.

What you need to be great in this role:

• You’ve got 3-4 years of experience in social media management with demonstrated success in developing effective social media campaigns, particularly on TikTok and Instagram
• You’re deeply online — TikTok, Pinterest, YouTube, Reddit, Twitter, niche forums — and you know the difference between a moment and a movement.
• You’re fluent in campaign development and content ecosystems — from Super Bowl-scale to scrappy UGC-style.
• You’re AI-curious (if not AI-fluent) — and you’ve started integrating tools into how you think, brief, and ideate
• You’re a strong presenter, a natural collaborator, and the kind of person who makes clients feel both inspired and understood with a data-driven approach to social media planning
• Experience in client relations and the ability to adapt to different personalities and work styles.
• Proven track record of contributing to organic social channel growth at scale, experience managing a social community
• Experience working with high profile legacy brands with a focus on engagement more than awareness.
• Deep understanding of the influencer landscape and social media platforms in the US market
• Natural ability to identify what makes good social content with knowledge of content creation processes
• Experience launching community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter)
• Ability to perform light design work and caption copywriting across current social media platforms
• Excellent stakeholder management and communication skills
• Experience with social analytics tools and performance measurement
• A passion for food and beverages
• Understanding of US cultural trends and how they influence social media engagement
• Experience with CPG brands preferred

#LI-SP1 #LI-MIDSENIOR

At the time of thisposting, the base salary for this position may range according to what's stated below.Individual compensation varies based onjob relatedfactors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just onecomponentof OLIVER’s total compensation package.

Salary Range

$80,750 - $90,250 USD

Our values shape everything we do:

Be Imaginative to push the boundaries of what’s possible

Be always learningand listening to understand

Be actively pro-inclusive and anti-racist across our community, clients and creations

Our recruitment process does not employ artificial intelligence for selection. We use AI to support efficiency and consistency, not to replace human judgement.Candidate evaluation and selection are conducted without AI-supported screening or decision-making. We are committed to a fair, thoughtful, and equitable experience for every candidate.

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission,embedding sustainability into every department and through every stage of the project lifecycle.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in a confessional file.

As set forth in OLIVER - North America’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.