Social Media Manager

States United; New York (NY); Remote; USD 77,000 - 94,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

Retirement matching

Job summary

States United Democracy Center is seeking a Social Media Manager to join its Communications team. You will own day-to-day content creation for organizational and CEO channels, shaping how our work reaches audiences across social platforms.

You will develop and execute social media strategies, create copy, graphics, and videos, and manage the social calendar for States United Democracy Center, States United Action, and leadership.

Qualifications

• Bachelor’s degree in communications, journalism, public affairs, or a similar field.
• 6 or more years of experience working in social media in a news-driven environment.
• Excellent writing skills with a focus on accuracy and detail.
• Ability to create social-first visuals using Canva, Figma or Adobe Creative Suite.
• Experience with reporting on social media metrics and analytics tools.

Responsibilities

• Develop and execute social media strategies aligned with organizational priorities.
• Create compelling copy, graphics, videos, and other engaging content.
• Own, plan and schedule the social media calendar across all platforms.
• Lead on social media rapid response and daily community management.
• Manage social media reporting and KPI tracking to optimize content strategy.
• Generate updates for leadership on social engagement and trends.
• Support the Communications team on projects as needed.

Skills

Excellent writing

Communication skills

Time management

Audience engagement

Ability to translate complex issues

Education

Bachelor’s degree in communications, journalism, public affairs, or a similar field

Tools

Canva

Figma

Adobe Creative Suite

Sprout Social

Job description

States United Democracy Center, a nonpartisan organization dedicated to the rule of law and free, fair, and secure elections, is seeking a Social Media Manager to join its Communications team.

Job Overview:

The Social Media Manager plays a central role within States United’s Communications Department, which includes staff and consultants focused on earned, paid, and digital media. This role reports to the Deputy Director of Digital and sits on the Digital Team.

The Social Media Manager owns the day-to-day management of content creation for organizational and CEO social media channels, helping shape how our work reaches key audiences across social media. This role partners closely with other staff on the Communications Team to translate complex issues into clear, engaging content, and contributes to the development and evolution of social media strategies across existing and emerging platforms.

Responsibilities:

• Perform all duties in accordance with States United’s values of integrity, inclusion, collaboration, innovation, and excellence.
• Develop and execute social media strategies aligned with organizational priorities, including identifying opportunities to grow audience, engagement, and impact.
• Create compelling copy, graphics, videos, and other engaging content that highlights States United’s work and drives engagement.
• Own, plan and schedule the social media calendar across all social media platforms for States United Democracy Center, States United Action, and States United’s leadership.
• Lead on social media rapid response.
• Provide daily community management and engagement across all social media platforms, with the goal of expanding States United’s audience, increasing brand awareness, and ensuring consistency.
• Manage social media reporting and KPI tracking to analyze performance data and optimize content strategy accordingly.
• Create social media toolkits, guidance, and/or trainings for States United’s leaders, stakeholders, and partners for key moments and best practices.
• Generate regular updates for States United’s leadership on social engagement, trends, and opportunities.
• Monitor and track news and conversations on social media to identify opportunities for our current or previous work to inform the public on key issues.
• Stay abreast of digital marketing industry trends, research new tools, platforms and channels, and identify opportunities to expand States United’s efforts to improve target audience reach and increase engagement.
• Support the Communications team on projects as needed.

Requirements

• Bachelor’s degree in communications, journalism, public affairs, or a similar field.
• 6 or more years of experience working in social media in a news-driven environment.
• Excellent writing skills with a focus on accuracy and detail, and the ability to rapidly synthesize complex issues into clear, engaging content.
• Ability to create social-first visuals using tools like Canva, Figma or Adobe Creative Suite.
• Experience using social media management and analytics tools (e.g., Sprout Social, native platform insights).
• Experience with reporting on social media metrics and analyzing performance.
• Excellent communications skills (listening and verbal) with an ability to partner with team members across different levels and diverse backgrounds.
• Excellent time management skills with the ability to prioritize and be responsive in a fast-paced environment and with the ability to effectively manage expectations.
• Good judgment in selecting content for online posts and promotion, as well as in monitoring and moderating social media posts.
• Ability to effectively communicate across all levels of the organization and democracy field, including senior leadership, partner organizations, and elected officials.
• Strong writing skills and clear expertise in developing and adapting messaging for digital platforms.
• Experience managing vendors and consultants.
• Display a positive attitude, show concern for people and community, demonstrate presence, self-confidence, common sense, and good listening ability.
• Must be able to commit to up to 25% travel time.
• Willingness and ability to work beyond the normal workday, on weekends, and/or more than 40 hours a week as necessary.

Preferred Qualifications:

• Preference for candidates based in Boston, New York City, Washington, D.C.
• Experience supporting or executing paid social campaigns.
• Experience working on issues of election protection, voting rights, and/or democracy protection.
• Experience managing social media or creating content for executives.

• Annual salary will start at $85,000+ and commensurate to experience.

• States United Democracy Center offers?generous benefits including 100% employer-paid health, vision, and dental plans plus matching retirement plans.

We have offices located in Boston, MA; Brooklyn, NY; and Washington, DC. This position may also be remote within the United States, with travel to attend organizational and team meetings and conferences, and other travel as needed.

States United values a diverse workforce and a culture of inclusivity and belonging. We are an equal opportunity employer and encourage applications from all individuals without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law. Women, people of color, LGBTQ+ individuals, people with disabilities, and veterans are strongly encouraged to apply.

As part of our finalist process, we conduct professional reference checks and may speak to former supervisors and colleagues beyond the references you initially provide. We will never contact your current employer without your express permission.