Social Media Manager

The-Darkroo; New York (NY); Hybrid; USD 75,000 - 110,000; Full time

Benefits offered by this job

Unlimited PTO

Remote-first culture

Parental leave

Growth opportunities

Job summary

Darkroom is seeking a Social Media Manager to own day-to-day social strategy and execution across a portfolio of client accounts. You live inside culture and platforms—you know what's working, why it's working, and how to translate that into a content calendar that builds real communities.

You’ll work closely with creative leaders to brief execution and manage client relationships, while maintaining organized workflows and keeping campaigns aligned with brand voice and performance metrics.

Qualifications

• 3+ years of experience building worlds on social for brands with distinct voice and engaged communities.
• Fluent in social media metrics and how to translate them into decisions.
• Deep, current understanding of culture and how it moves social.
• Up-to-date on algorithm changes across Meta, TikTok, and Instagram.
• Strong briefing process and ability to direct creative that is truly inventive.
• Experience using Sprout Social or a similar platform.
• Experience with AI tools thoughtfully in workflow.

Responsibilities

• Manage day-to-day creative execution for organic social programs across a portfolio of client accounts.
• Partner with the Director of Creative Strategy to build out the social calendar and plan.
• Brief and direct Designers and Editors on inventive, culturally-relevant content with actionable feedback on hooks, pacing, and edit structure.
• Lead community management to build real engagement.
• Write copy for social posts, adapting tone by platform and client.
• Collaborate with the creator team on UGC briefs and execution.
• Translate platform and performance data into clear creative directions.
• Maintain high-volume output with timely delivery and quality control.
• Manage day-to-day client relationships, communications, updates, and expectations.
• Keep timelines and workflows organized.

Skills

World-building on social

Social metrics fluency

Cultural trend analysis

Algorithm knowledge (Meta/TikTok/IG)

Briefing/creative feedback

Sprout Social experience

AI tools in workflow

Tools

Sprout Social

Job description

About Darkroom

Darkroom is the leading next-generation growth marketing firm engineering the brands of tomorrow. Founded in 2017, we set out to redefine what a modern agency could be, by replacing the inertia of legacy advertising behemoths with a model built for speed, intelligence, and measurable impact.

At our core, Darkroom is a human services company powered by Shadow, a universal AI commerce layer that integrates executive-level strategy with proprietary agentic technology. This fusion enables our teams to deliver outsized returns by enhancing creative output, operational efficiency, and revenue generation across every stage of the customer journey.

Our track record speaks for itself: billions in attributable revenue driven across e-commerce marketplaces, media networks, DTC ecosystems, and social commerce platforms. Every engagement feeds into our proprietary data infrastructure, enabling a continuous feedback loop that accelerates growth, improves margins, and compounds results across our client portfolio.

What began as a boutique design studio has evolved into one of the fastest-growing private companies in America (Inc. 5000) and among the most effective performance media agencies of the 2020s (Varos). Our founders were recognized by Forbes 30 Under 30 for advancing the intersection of technology, marketing, and advertising, cementing Darkroom's role as a defining player in the future of media innovation.

About the Role

We're looking for a Social Media Manager to own day-to-day social strategy and execution across a portfolio of client accounts. You live inside culture and platforms — you know what's working, why it's working, and how to translate that into a content calendar that builds real communities, not just posting schedules. You're equally comfortable briefing in a creative team, jumping into the comments to manage community, and sitting across from a client explaining why a strategy shift makes sense.

You'll work closely with Associate Directors and Directors of Creative Strategy to build out the social calendar, brief creative execution that feels inventive rather than templated, and manage the client relationship day to day — all while keeping the account organized and operating smoothly.

This is a fully remote role supporting a team in the EST time zone (9 AM–5 PM EST).

What You'll Do

• Manage day-to-day creative execution for organic social programs across a portfolio of client accounts
• Partner with the Director of Creative Strategy to build out the social media calendar and plan
• Brief and direct Designers and Editors on inventive, culturally-relevant statics, motion, video, carousels, and Stories, giving clear, actionable feedback on hooks, pacing, and edit structure
• Lead community management in a way that actively builds community, not just responds to it
• Write copy for social posts, flexing tone and voice by platform and client
• Work alongside the creator team on UGC briefs and execution
• Translate platform and performance data (hook retention, watch time, CTR, engagement rate, saves, follower growth) into clear creative and content direction
• Maintain quality and consistency across a high volume of social creative output, flagging risk to timelines or scope early
• Manage the day-to-day client relationship — communication, updates, and expectations
• Keep the account organized operationally — timelines, deliverables, and workflow

You Should Apply If This Sounds Like You

• 3+ years of experience building "worlds" on social — brands with a distinct voice and engaged community, not just a content calendar
• Fluent in social media metrics and know how to read them into decisions
• A deep, current understanding of culture and how it moves social — not just what's trending, but why
• Extremely up to date on algorithm changes and platform shifts across Meta, TikTok, and Instagram
• Strong grasp of the briefing process — you know how to brief creative that's actually inventive
• Experience using Sprout Social or a similar social management platform
• Already using AI tools thoughtfully in your workflow — you know where they help and where they don't
• Experience in product, beauty, fashion, SaaS, tech, or hospitality preferred, but not required

Hard Disqualifiers

• No experience owning social accounts
• No experience running community management
• Strategy-only with no execution ability
• Not comfortable presenting work to clients

What It's Like to Work at Darkroom

Darkroom is not a typical agency. We are looking for A players who want to build something great. We move fast, think deeply, and expect every team member to bring insight and rigor to everything they touch. We hold a high bar for performance, creativity, and ownership — but we also support each other relentlessly. No egos, no red tape — just world-class talent building something remarkable.

We believe in autonomy with accountability, truth over comfort, and outcomes over optics.

• Unlimited PTO + Local holidays (Relevant to your hub): Rebooting is part of the work. Take the time you need to stay sharp.
• Remote-First Culture: Many roles are fully remote. Employees based in or near our New York or Lisbon HQs are expected to work hybrid with weekly in-office time. Hub locations include the Brazil and Spain.
• Parental Leave: Flexible parental leave to support new parents during this important transition.
• Growth: Our interdisciplinary model gives every Darkroomer exposure far beyond their core role. Grow your skills, expand your influence, and stay at the forefront of the industry.

Equal Opportunity Statement

Darkroom is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.