Social Media Manager

Apply; New York (NY); On-site; USD 70,000 - 90,000; Full time

Job summary

Apply is seeking a skilled Social Media Manager for its New York office. The role focuses on managing daily social media channels, particularly Instagram, and involves engaging with the community and supporting brand strategy.

Ideal candidates should have over 3 years of experience in social media management, ideally within tech or AI, with the ability to write compelling content and grow accounts. The role demands excellent judgment and a fast-paced work ethic.

Qualifications

• 3+ years of experience running social channels for a brand, preferably in tech or AI.
• Proven ability to write engaging posts that perform well.
• Native fluency in Instagram and LinkedIn with account growth experience.

Responsibilities

• Run social channels day to day, managing brand accounts.
• Set and execute social strategy for account growth.
• Engage with community on Reddit and other platforms.

Skills

Social media management

Content creation

Community engagement

Brand voice adaptation

Strategic planning

Job description

Perplexity is looking for a Social Media Manager to expand how Perplexity shows up online. You'll run the channels day to day, writing posts, setting strategy, scaling our accounts, and writing for leadership and the team, working closely with our Communications and marketing team, product managers, and engineers.

This is a hands‑on role. You'll write most of what goes out yourself. Excellent judgement and high taste are required. The role is mostly Instagram with some community initiatives like Reddit, and interacting with our developer audiences.

Responsibilities

• Run social channels day to day. Maintain our brand and product accounts across all channels. This includes writing social copy, planning content, and managing engagement.

• Set the social strategy. Decide and execute how we grow each account, what we post where, and how we measure it.

• Scale our team accounts. Help employees post in our voice and grow our presence across platforms.

• Build and moderate community. Engage on Reddit and in developer communities, and represent Perplexity where our users already are.

• Adapt and ship fast. Partner with Comms and marketing, PM’s, founders, and engineers in a fast‑paced launch environment.

Qualifications

• 3+ years running social for a brand, ideally tech and AI.

• You can write. Send us posts you wrote that performed and tell us why they worked.

• Native fluency on Instagram and LinkedIn, with a track record of growing an account.

• Demonstrated experience being entrusted with a brand voice.

• You know how to write for different audiences and platforms, and adjust the voice for each.

• Comfortable in a fast launch cycle where the plan changes often.

Nice to have

• You've run or moderated a developer or technical community.

• You've written on behalf of leadership or other voices.

• You follow AI closely and have opinions on how the best companies show up online.