Social Media Manager

Wisnik Career Enterprises, Inc.; New York (NY); On-site; USD 140,000 - 180,000; Full time

Job summary

Wisnik Career Enterprises, Inc. is assisting a prestigious global law firm in New York City to fill the role of Social Media Manager.

The candidate will lead a global social media strategy, creating compelling content and managing an editorial calendar across platforms with emphasis on LinkedIn. The ideal applicant has 8+ years in law firm social media or digital marketing, excellent writing and storytelling skills, and strong analytics to drive engagement and brand growth.

Qualifications

• 8+ years of social media, digital marketing, or communications experience in a law firm environment.
• Expertise across major social media platforms, particularly LinkedIn, with strong knowledge of algorithms, paid advertising tools, and emerging digital trends.
• Exceptional writing, editing, and visual storytelling skills, with the ability to simplify complex subject matter for diverse audiences.
• Demonstrated success developing social media strategies that align with business objectives, strengthen brand positioning, and drive measurable results.
• Strong analytical skills with experience tracking performance metrics, interpreting engagement data, and optimizing content strategies.
• Excellent project management, communication, and interpersonal skills, with the ability to collaborate with senior stakeholders and manage competing priorities across global teams.

Responsibilities

• Develop and execute a global social media strategy to strengthen brand awareness, expand audience reach, and drive engagement across key platforms, particularly LinkedIn.
• Create compelling social media content, including copy, graphics, and video, translating complex legal and business topics into engaging, accessible messaging.
• Manage the global social media editorial calendar, coordinating content around thought leadership, firm initiatives, events, media coverage, and publications.
• Collaborate with attorneys, Business Development, Communications, and Design teams to develop cohesive social media campaigns and maintain consistent branding across platforms.
• Advise attorneys on their social media presence, providing content support, training, and guidance on best practices.
• Establish KPIs, analyze campaign performance, and provide recommendations to senior leadership; leverage analytics, AI tools, and paid social strategies to optimize engagement.

Skills

Social media strategy

Content creation

Analytics

Project management

Stakeholder collaboration

Writing and editing

Tools

LinkedIn

Paid advertising tools

Social media analytics tools

Job description

Social Media Manager

For the New York Office of a Global Law Firm

Responsibilities include:

• Develop and execute a global social media strategy to strengthen brand awareness, expand audience reach, and drive engagement across key platforms, particularly LinkedIn.
• Create compelling social media content, including copy, graphics, and video, translating complex legal and business topics into engaging, accessible messaging.
• Manage the global social media editorial calendar, coordinating content around thought leadership, firm initiatives, events, media coverage, and publications.
• Collaborate with attorneys, Business Development, Communications, and Design teams to develop cohesive social media campaigns and maintain consistent branding across platforms.
• Advise attorneys on their social media presence, providing content support, training, and guidance on best practices.
• Establish KPIs, analyze campaign performance, and provide recommendations to senior leadership; leverage analytics, AI tools, and paid social strategies to optimize engagement.

Qualifications include:

• 8+ years of social media, digital marketing, or communications experience in a law firm environment.
• Expertise across major social media platforms, particularly LinkedIn, with strong knowledge of algorithms, paid advertising tools, and emerging digital trends.
• Exceptional writing, editing, and visual storytelling skills, with the ability to simplify complex subject matter for diverse audiences.
• Demonstrated success developing social media strategies that align with business objectives, strengthen brand positioning, and drive measurable results.
• Strong analytical skills with experience tracking performance metrics, interpreting engagement data, and optimizing content strategies.
• Excellent project management, communication, and interpersonal skills, with the ability to collaborate with senior stakeholders and manage competing priorities across global teams.

Salary: $140k-$180k