Social Media Manager

Serotonin; New York (NY); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Competitive Salary

401k (US Only)

Health Insurance (US Only)

Remote Work Environment

Flexible PTO

Parental Leave

Job summary

Serotonin is looking for a Social Strategist to lead social strategy and execution for multiple clients, ensuring brand clarity across platforms. The ideal candidate will possess strong copywriting skills and a deep passion for crypto.

Responsibilities include developing social strategies, writing content, managing daily operations, and collaborating with various teams. The role offers competitive salary and benefits including health insurance and remote work.

Salary ranges from $80,000 to $110,000 a year.

Qualifications

• 3+ years running brand social accounts, ideally in crypto, AI, or emerging tech.
• Strong, adaptable copywriting across formats.
• Ability to assess brand social health using audits and competitor mapping.

Responsibilities

• Develop and execute platform-specific social strategies.
• Write concise and context-aware social content.
• Collaborate with teams to ensure alignment with larger campaigns.

Skills

Social media strategy

Copywriting

Crypto knowledge

Data analysis

Multimedia creation

Job description

Serotonin is the top go‑to market firm for transformative technologies, specializing in marketing, strategy, recruiting, and legal services. With a global team of 90 across 15 countries, Serotonin has supported over 300 clients in consumer tech, on‑chain infrastructure, digital assets, venture capital, and AI since its launch in 2020. Delivering end‑to‑end go‑to‑market solutions across all major marketing channel – including public relations, growth marketing, on‑chain analytics, content, research, social, and design – Serotonin accelerates global innovation. At the core of our business is the Serotonin Platform, serving as a central nucleus for the crypto ecosystem, connecting builders and founders with essential resources to drive business growth.

About the Role

Reporting to the Director of Social, this role leads social strategy and execution for 4‑6 clients. You are responsible for setting the strategic direction, defining the content approach, and ensuring each brand shows up with clarity and intent across platforms. The role requires strong strategic thinking paired with precise, day‑to‑day execution, working closely with PR, Content, Events, Marketing, and Growth teams to deliver a unified go‑to‑market presence.

Responsibilities

• Develop and execute platform‑specific social strategies aligned to each client’s positioning, audience, and objectives.
• Write clear, concise, and context‑aware social content across formats and tones – announcements, threads, explainers, news reactions, and technical content.
• Maintain an active understanding of the crypto and emerging tech landscape, tracking narratives, shifts, competitors, and opportunities.
• Own daily social operations: scheduling, posting, real‑time engagement, and maintaining a consistent publishing cadence.
• Collaborate with PR, Content, and Growth teams to ensure social is aligned with larger campaigns and product timelines.
• Use analytics and platform data to identify opportunities, refine strategy, and measure efficacy.
• Plan and run social‑native activations such as Spaces, AMAs, giveaways, and other campaign formats.
• Ensure all content maintains consistent messaging, tone, and brand alignment across platforms.

Requirements

• 3+ years running brand social accounts, ideally in crypto, AI, or emerging tech.
• Strong, adaptable copywriting across formats: announcements, threads, explainers, reactions, long‑form summaries.
• A deep passion for crypto and active engagement in on‑chain communities.
• Ability to assess a brand’s social health using audits, competitor mapping, and data.
• Clear understanding of how narratives move through X, LinkedIn, Farcaster, and on‑chain communities.
• Experience planning and executing multi-week social pipelines tied to product, PR, or marketing roadmaps.
• Familiarity with internet culture and the ability to use it without relying on gimmicks.
• Competence in lightweight multimedia creation (graphics, templates, short‑form video, or AI tools).
• Ability to break down complex technical topics into simple, platform‑native content.
• Strong organizational skills: managing multiple clients, maintaining consistent cadence, and hitting deadlines.
• Comfortable working cross‑functionally with PR, Content, Creative, Growth, and internal client teams. Operates well in a fast‑paced, agency environment with a solutions‑driven environment.

Bonus Skills

• Advanced use of AI tools in writing, research, or asset generation.
• Experience working with founder‑led accounts or leadership profiles.
• Strong eye for design or brand systems.
• Familiarity with large‑agency campaign processes and creative discipline.

Benefits

• Competitive Salary
• 401k (US Only)
• Health Insurance (US Only)
• Remote Work Environment
• Flexible PTO
• Parental Leave

This role is best suited for someone who can combine strategic direction with clean execution and help position top web3 brands with clarity, consistency, and speed. If you’re confident in owning narratives and delivering high‑quality social output, we’d like to talk.

80000 - 110000 USD a year