Social Media Manager

Brilliant; New York (NY); Remote; USD 70,000 - 90,000; Full time

Job summary

A leading marketing agency is seeking a full-time Social Media Manager who will own the strategy and execution of organic social programs. This role requires strong collaboration skills, strategic thinking, and creativity to effectively manage social media content across platforms like Instagram and TikTok. Ideal candidates have 3+ years of agency experience in social media, with a focus on consumer packaged goods (CPG). This position supports a fully remote team based in the US.

Qualifications

• 3+ years of agency social media experience focused in CPG.
• Proven ability to develop and execute social strategies.
• Strong client-facing skills to discuss trends and strategy.

Responsibilities

• Lead the execution of organic social media programs across various platforms.
• Build content calendars balancing marketing objectives and trends.
• Track and analyze key social metrics and content performance.

Skills

Agency social media experience

Client-facing skills

Creative content development

Time management

Tools

Gmail

Google Docs

Social analytics tools

Airtable

Job description

Overview

Brilliant, one of the most respected and rapidly growing agencies focused on family-oriented brands whose motto is “Work Hard - Play Hard - Laugh Hard”, seeks a full-time Social Media Manager to help support the agency’s growing, award-winning full funnel marketing agency.

Who We Are:

Brilliant is a fully integrated agency offering PR, Influencer, Social Media, Paid Media, Events & Activations and Affiliate Marketing. We are a fully remote agency with nearly 30 team members across the US, focused on consumer lifestyle brands for families including baby and maternity, toys and games, tech, housewares, haircare and food. We are in our second decade as a fully remote company and are known for resources that enable remote work and career growth.

What We Do:

Brilliant is a fully remote company serving consumer lifestyle brands with a focus on products, brands, and services for families including baby and maternity, toys and games, tech, housewares, haircare and food.

Position Overview

We’re looking for a Social Media Manager who can hit the ground running, own the strategy and execution of organic social programs, and collaborate with other teams at Brilliant to maximize brand impact. This role blends strategic thinking, creative execution, and operational excellence to turn marketing objectives into engaging social content that grows audiences and drives measurable engagement.

Key Responsibilities

• Strategy & Leadership: Lead the execution of organic social media programs across Instagram, TikTok, Facebook, YouTube, X, and LinkedIn; serve as a client-facing expert: lead calls, discuss strategy and results, and make informed recommendations; develop and refine strategies aligned with client marketing objectives and broader program goals; maintain brand voice and identity across channels; monitor social performance via native analytics and third-party tools to extract insights and inform content optimization.
• Content Development & Creative Direction: Build out content calendars balancing marketing objectives, platform trends, and social conversations; provide creative direction to in-house teams, freelancers, and interns to ensure content aligns with brand voice and objectives; collaborate with account and creative teams to launch campaigns; experiment with new content formats to spark engagement and expand reach organically.
• Collaboration with Community Engagement Team: Work with Community Engagement to ensure proactive and reactive community management strategies deliver for clients; ensure social content supports community efforts, enhances engagement, and aligns with brand objectives.
• Cross-Team Collaboration: Paid Team: make recommendations for posts to boost, while understanding legal and usage rights; Influencer Team: ensure social content amplifies influencer efforts and coordinate planning; PR/Account Teams: reference media plans and share social calendars and content to support integrated campaigns.
• Analytics & Reporting: Track, analyze, and interpret key social metrics; oversee reporting on content performance, engagement, and audience growth; maintain accountability for content quality, timelines, and client satisfaction.

What We’re Looking For

• 3+ years of agency social media experience (focused in CPG) on platforms: Instagram, TikTok, Facebook, YouTube, X, LinkedIn.
• Proven ability to develop and execute social strategies that drive engagement and growth.
• Strong client-facing skills: able to discuss trends, strategy, and results confidently.
• Highly creative, with the ability to translate marketing goals into engaging, on-trend social content.
• Persistent and experimental: willing to test new approaches to strike a viral chord.
• Superb time management skills and understanding of approval workflows in an agency environment.
• Familiarity with Gmail, Google Docs, video conferencing, and social analytics tools; Airtable a plus.