Social Media Manager

TLO INC; Los Angeles (CA); Hybrid; USD 70,000 - 110,000; Full time

Job summary

Kurv is seeking a Social Media Manager to own day-to-day content, community, and performance across two B2B brands. You will plan a 30-day content calendar, write captions, and coordinate with designers to launch posts across major platforms.

Work in a hybrid role, onsite in Encino, CA, 4 days/week, collaborating with design, paid media, SEO, and PR teams to optimize campaigns and drive qualified leads.

Qualifications

• 4-6 years of experience managing social media for a brand, agency, or in-house marketing team.
• Proven track record of growing engagement and lead generation through organic social.
• Strong writing skills with the ability to adapt tone across multiple brand voices.
• Experience coordinating with designers, video editors, or external creative partners.
• Familiarity with UTM tracking, CRM lead flow, or performance marketing fundamentals is a plus.
• B2B, fintech, or payments industry experience is a plus.
• Bachelor's degree in Marketing, Communications, or related field, or equivalent experience.

Responsibilities

• Plan and execute 30-day content calendars across Reddit, TikTok, LinkedIn, Facebook, Instagram, and X.
• Write captions and coordinate with designers to finalize posts.
• Track KPIs (impressions, engagement, CTR) and optimize campaigns.
• Partner with paid media, SEO, and PR teams for campaigns.
• Monitor DMs and comments; engage with the community.
• Collaborate with creators and brand advocates for organic amplification.

Skills

Social media management

Content creation

Analytics & reporting

Copywriting

Campaign management

Collaboration with designers

UTM tracking

CRM lead flow

Data-driven optimization

Education

Bachelor's degree in Marketing/Communications or related field

Tools

Sprout Social

Google Analytics/GA4

Google Search Console

Zoho CRM

Figma/Canva/Adobe Creative Suite

Job description

This is a hybrid role, onsite in our Encino office 4 days/week. You must currently live in the Greater Los Angeles area — we're not able to consider remote candidates or candidates requiring relocation for this position.About the RoleKurv is a trusted payment processor headquartered in Cleveland, Ohio, with locations across the country. As a leading provider, Kurv offers merchant services, credit card processing, mobile and contactless payment solutions (including Tap-to-Pay and QR payments), and eCommerce payment gateways for SMBs, delivering robust solutions that simplify and expedite how businesses accept payments.We're looking for a Social Media Manager to own the day-to-day content, community, and performance of our social channels across two distinct B2B brands. You'll plan and execute a consistent content calendar across Reddit, TikTok, LinkedIn, Facebook, Instagram, and X, partner with our in-house team of designers, video editors, PR, and event specialists to bring posts to life, and use data to continuously sharpen what we publish and when. This role sits at the intersection of creative and performance, working closely with paid media, SEO, and communications functions.Content CreationPlan 30-day content calendars across Reddit, TikTok, LinkedIn, Facebook, Instagram, and XWrite captions and create or coordinate with designers to finalize postsApply conversion-focused CTAs and UTMs for trackingTest UTMs and forms to ensure accurate CRM lead capture; coordinate with dev on fixesPartner with internal and external teams to create and amplify assets and campaignsPitch short-form content ideas, angles, and clip selections to the video editor for repurposing long-form videoMaintain consistent brand identity while adapting tone, format, and strategy to each brand's positioningAnalytics & ReportingTrack KPIs (impressions, engagement, CTR) to continuously improve campaignsTest copy and visuals on key posts to identify top-performing strategiesShare high-performing organic content with the paid media team for boosting and advertisement adaptationLiaise with the paid media team on advertising and influencer campaignsTime publishing to peak engagement windows by platform and audienceMonitor trends, competitor performance, and algorithm updates to inform strategyUse SEO and GSC insights to inform content strategyLiaise with the sales teams and key stakeholders to stay advised on down-funnel campaign impactsDeliver monthly performance recaps with wins, learnings, and recommendationsCommunity EngagementMonitor DMs and comments; partner with the Communications Manager on responses, when applicableLiaise with the communications team to amplify PR, thought leadership, and customer loyalty contentEngage in relevant Facebook groups to build communityIdentify and cultivate relationships with creators, partners, and brand advocates for organic amplificationWho Thrives in This RoleThis is a high-trust, high-visibility seat. You'll be in constant communication with the Director of Brand and Creative and the CMO circulating insights and strategy, not just checking in on a schedule. You'll do well here if you:Communicate early and often, flagging both successes and opportunitiesBring real energy to the work. Ask questions, offer up data-backed suggestions, push back when something doesn't add up, and strive to understand the \"why\"Take ownership of your piece in the brands’ owned media landscape and jump at opportunities to collaborate with other marketing channel ownersQualifications4-6 years of experience managing social media for a brand, agency, or in-house marketing teamProven track record of growing engagement and lead generation through organic socialStrong writing skills with the ability to adapt tone across multiple brand voicesComfortable working with data; pulling reports, spotting trends, and translating numbers into actionExperience coordinating with designers, video editors, or external creative partnersFamiliarity with UTM tracking, CRM lead flow, or performance marketing fundamentals is a plusB2B, fintech, or payments industry experience is a plusBachelor's degree in Marketing, Communications, or related field, or equivalent experienceTools & SoftwareSprout SocialGoogle Analytics/GA4, Google Search Console, native platform insightsZoho CRMFigma, Canva, Adobe Creative Suite