Social Media Manager

Encore Marketing, LLC; Gainesville (FL); On-site; USD 50,000 - 60,000; Full time

Benefits offered by this job

Paid holidays

PTO

Three paid sick days

Health insurance after first year

Job summary

Encore Marketing, LLC in Gainesville, FL, is hiring an owner of organic social media to manage ~25 client accounts end-to-end. You will plan the calendar, craft captions, and shape visuals to each brand voice.

You’ll oversee approvals, scheduling, analytics, and monthly recaps, collaborating with videography for assets. This full-time hybrid role emphasizes strong communication and design proficiency.

Qualifications

• 2+ years of experience running organic social for multiple brands or clients.
• Excellent communication with clients and internal teams.
• Ability to map content to client voice and seasonality.
• Experience with scheduling and analytics.

Responsibilities

• Build each client's monthly content calendar aligned with voice and season.
• Write captions in the client's voice.
• Design creatives for static, carousels, and reels.
• Manage client approvals and calendars to avoid delays.
• Schedule posts natively on platforms.
• Monitor comments and DMs and route as needed.
• Deliver monthly performance recap to guide next month.

Skills

Organic social

Client comms

Strategic thinking

Content writing

Design concepts

AI in workflow

Tools

Canva

Adobe Suite

CapCut

Instagram Edits

Job description

Encore Marketing | Gainesville, FL | Full-time | Hybrid (Wednesdays and Fridays in office)

WE DON'T TALK BIG. WE DELIVER BIG.

Encore is a marketing agency for local service businesses across North Central Florida and beyond: contractors, trades, home services, healthcare, and the companies that keep this region running. We're a team of about a dozen, we run on EOS, and we build AI into every layer of our process. It's how a lean team carries a book this size without dropping things.

We're hiring one person to own organic social media end to end. Roughly 25 client accounts. The plan, the captions, the graphics, the reels, the approvals, the scheduling, the comments, and the monthly recap. All of it, yours.

WHAT YOU'LL ACTUALLY DO

• Build each client's monthly content calendar and map it to their voice, their services, and the season they're actually selling into
• Write every caption. Hook, body, CTA, in the client's voice rather than your own.
• Design the creative: statics, carousels, and reels, built inside each client's brand system
• Run the client approval cycle cleanly. Send the calendar, work the feedback, secure re-approval, and keep one designated approver per account so posts don't get unapproved out from under you.
• Schedule everything natively per platform through GoHighLevel: Facebook, Instagram, TikTok, YouTube, and Google Business Profile
• Watch the comments and DMs across client accounts, and answer or route them same-day
• Deliver a monthly performance recap that actually changes the next month's plan
• Onboard new social clients: account connections, voice and visual direction, and their first month of content
• Contribute to shot lists, working with our videographer and photographer so shoots come back with the assets your calendar needs

WHO DOES WELL IN THIS SEAT

• Two or more years running organic social for multiple brands or clients at once. Agency experience is a strong plus.
• You communicate well, and this is the one we weigh heaviest. You keep clients and our team current without being chased, you say so early when something has slipped, and you have the people smarts to read who you're talking to.
• You think strategically. You can look at a client's business and say why next month's calendar shouldn't look like last month's.
• You write well. You can land a hook that stops a scroll, and write a caption that sounds like the client instead of like you.
• You design. Canva and the Adobe suite, plus the editing tools social actually runs on now: CapCut, Instagram Edits, and whatever replaces them next. You can work inside somebody else's brand system and make it look deliberate.
• You can capture content yourself. An iPhone is the floor: a clean photo and a steady vertical video on site. Deeper photo or video experience is a real plus.
• You read analytics and can say what the numbers mean and what you'd change, rather than just reporting them.
• You take feedback well, from clients and from us, without getting precious about the work.
• You're self-led. You know what's due, you plan backward from it, and you raise problems early rather than at the deadline.
• You know what performs natively on Instagram, Facebook, TikTok, YouTube, and Google Business Profile, and you keep up when it shifts.
• You're organized to a fault. You can hold 25 calendars and their approval states without anything slipping.
• You can integrate AI into your processes to add efficiency without sacrificing creativity or brand consistency. We build our own tooling and you'd use it daily.

OUR VALUES

GROWTH. GRIT. TRANSPARENCY. LOVE.

We hire against these, we review against these, and we mean them.

DETAILS

Full-time, W-2, salaried. $50,000 to $60,000 depending on experience. In office Wednesdays and Fridays at our Gainesville studio, standard hours 8:30 to 5. Paid holidays, PTO, three paid sick days, and health insurance after your first year.

Encore Marketing is an equal opportunity employer.