SOCIAL MEDIA MANAGER

Grove Street Games; Gainesville (FL); On-site; USD 60,000 - 90,000; Full time

Job summary

Grove Street Games is seeking a full-time Social Media Manager in Gainesville. You will lead our global social media presence, strategizing, creating, and executing content that defines our game’s voice and connects with players.

You will craft platform-native video and graphic assets, monitor gaming trends, and manage paid campaigns while coordinating with production to align updates. Relocation to Gainesville is required; remote work is not offered.

Qualifications

• Excellent writing, grammar, copy editing, and communication skills.
• Bachelor’s Degree in Marketing, PR, Communications, Digital Media, or a related field.
• Strong hands-on video editing skills for short-form platforms (CapCut, Premiere, or similar).
• Solid graphic design skills for visual content creation (Photoshop, Illustrator, Canva, or similar).
• Foundational understanding of paid social advertising principles and managing digital ad budgets.
• Exceptional project management and organizational skills, with a proven ability to manage multiple content pipelines at once.
• Deep understanding of current gaming trends, memes, and online player culture.
• Familiarity with social media analytics and native platform dashboards.
• Relocate to Gainesville – This position is not remote.

Responsibilities

• Develop, execute, and own the social media strategy and editorial content calendars across all major platforms.
• Concept, capture, and edit visually compelling, platform-native short-form video content (TikTok, YouTube Shorts, Reels) and organic graphic assets.
• Monitor daily internet, gaming, and pop-culture trends to rapidly pitch and execute high-impact reactive content.
• Plan, launch, and optimize paid social media advertising campaigns, managing budgets, target audiences, and testing to maximize ROI.
• Establish and manage an efficient content pipeline, working cross-functionally with our production team to align social plans with our game updates and milestones.
• Manage day-to-day community interaction across social handles to foster positive engagement, active discussion, and brand loyalty.

Skills

Excellent writing

Video editing

Graphic design

Paid social advertising

Project management

Gaming culture awareness

Analytics

Communication

Education

Bachelor’s Degree in Marketing or related field

Tools

CapCut

Premiere

Photoshop

Illustrator

Canva

Job description

Grove Street Games is seeking a full-time, highly creative colleague to join our team as a Social Media Manager. In this role, you will lead our global social media presence – strategizing, creating, and executing content that defines our game’s voice and connects directly with our players. We are looking for an ambitious, trend-savvy creator who can balance structured campaign planning with the ability to rapidly capitalize on internet culture. Come join our team and help shape how players connect with our games.

RESPONSIBILITIES

• Develop, execute, and own the social media strategy and editorial content calendars across all major platforms
• Concept, capture, and edit visually compelling, platform-native short-form video content (TikTok, YouTube Shorts, Reels) and organic graphic assets
• Monitor daily internet, gaming, and pop-culture trends to rapidly pitch and execute high-impact reactive content
• Plan, launch, and optimize paid social media advertising campaigns, managing budgets, target audiences, and testing to maximize ROI
• Establish and manage an efficient content pipeline, working cross-functionally with our production team to align social plans with our game updates and milestones
• Manage day-to-day community interaction across social handles to foster positive engagement, active discussion, and brand loyalty

JOB REQUIREMENTS

• Excellent writing, grammar, copy editing, and communication skills
• Bachelor’s Degree in Marketing, PR, Communications, Digital Media, or a related field
• Strong hands-on video editing skills for short-form platforms (CapCut, Premiere, or similar)
• Solid graphic design skills for visual content creation (Photoshop, Illustrator, Canva, or similar)
• Foundational understanding of paid social advertising principles and managing digital ad budgets
• Exceptional project management and organizational skills, with a proven ability to manage multiple content pipelines at once
• Deep understanding of current gaming trends, memes, and online player culture
• Familiarity with social media analytics and native platform dashboards
• Relocate to Gainesville – This position is not remote

GOOD TO HAVE

• Portfolio or links to active work samples demonstrating strong visual design, copywriting, or short-form video editing
• Experience running social media accounts or online communities for clubs, personal projects, or internships
• Passion for mobile, live-service, or community-driven games
• Knowledge of video games, our studio's catalog, or experience with titles we’ve worked on like ARK: Survival Evolved