Social Media Manager

Bask and Lather Co; City of Yonkers (NY); On-site; USD 70,000 - 90,000; Full time

Job summary

An established industry player in the beauty sector is on the lookout for a dynamic Social Media Marketing Manager. This role involves enhancing the brand's social media presence through creative strategies and impactful content. You will collaborate with a talented team to engage with a vibrant community, manage influencer partnerships, and analyze performance metrics. If you're passionate about beauty and ready to make an impact in a fast-paced environment, this opportunity is tailor-made for you. Join a company that values innovation and creativity, and help shape the future of beauty care.

Qualifications

• 3+ years of social media management experience required.
• Strong understanding of social media platforms and trends.

Responsibilities

• Develop and manage content calendars for social media.
• Collaborate to produce engaging multimedia content.

Skills

Social Media Strategy

Content Creation

Analytical Skills

Copywriting

Video Editing

Education

Bachelor's Degree in Marketing

Tools

CapCut

Canva

Adobe Photoshop

Job description

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This range is provided by Bask and Lather Co. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$70,000.00/yr - $90,000.00/yr

Who We Are

Bask & Lather Co. is a fast-growing, D2C hair care brand dedicated to helping women around the world grow and maintain hair they love. We are proud to offer powerful, natural products at affordable prices.

The Opportunity

We’re seeking a creative and strategicSocial Media Marketing Managerto join our team and drive our social media efforts. This role will collaborate closely with the current social media team and CEO to enhance our omnichannel social media presence, build brand awareness, and foster deeper connections with our community.

Duties and Responsibilities

• Develop and manage cross-channel content calendars featuring both original and curated content tailored to each audience and platform.
• Stay up-to-date with social media trends, platform updates, and audience preferences to refine strategies.

Content Development:

• Collaborate with the team to produce engaging multimedia content, including graphics, reels, and video content.
• Participate in and film live events and behind-the-scenes content for platforms like Facebook, Instagram, and TikTok.
• Lead the planning and execution of social media campaigns, product launches, and promotional rollouts that align with the company’s marketing objectives.
• Coordinate with cross-functional teams to ensure smooth execution of campaigns, including content creation, scheduling, and post-launch analysis.
• Monitor campaign performance, adjust strategies in real-time to optimize results, and report on ROI and key outcomes.

Community Engagement:

• Build and maintain relationships with followers by initiating conversations, responding to comments, addressing concerns, and creating a positive online environment.
• Actively participate in live streaming, engaging with the audience in real-time.

Amplification & Partnerships:

• Research and manage influencer partnerships, including sourcing, executing, and analyzing influencer campaigns.
• Collaborate with advertising and PR leads to develop strategies for social advertising, ambassador programs, and other brand growth initiatives.

Measurement & Reporting:

• Utilize analytics tools to monitor social media performance, deliver weekly and monthly KPI reports, and provide actionable insights to improve results.
• Conduct competitor analysis to identify opportunities and refine the brand’s social media strategy.

Platform Governance:

• Create and maintain social media playbooks, guidelines, and policies, providing training sessions as needed.
• Ensure brand consistency across all channels by collaborating with marketing, sales, and customer service teams.

Live Engagement & Event Promotion:

• Develop strategies to promote live events, such as livestreams, webinars, and workshops, ensuring pre-event buzz, real-time engagement, and post-event recaps.
• Organize and participate in community-building events to boost brand awareness.

Qualifications and Education Requirements

Experience & Education:

• Minimum of 3+ years of experience in social media management (internships not included).
• Bachelor’s Degree in a relevant field such as marketing, communications, or business is preferred.

Skills & Expertise:

• Proven ability to create and execute effective social media strategies, with the confidence to communicate recommendations to executives.
• Exceptional creativity and out-of-the-box thinking, with a strong understanding of various social media platforms, including Instagram, Facebook, TikTok, YouTube, and Pinterest.
• Experience in copywriting, video editing (CapCut, Canva, Adobe Photoshop), and content creation.
• Analytical mindset with expertise in measurement tools and KPI tracking.

Personal Attributes:

• Passionate about the beauty industry and excited to be a brand ambassador.
• Strong communication, organizational, and time management skills.
• Team-oriented, adaptable, and eager to take initiative in a fast-paced environment.
• Comfortable being on camera and engaging with an audience.
• This is a fully on-site position, with no remote work opportunities available.
• Job Type: Full-time

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Retail Health and Personal Care Products

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