Social Media Manager

Alnylam Pharmaceuticals; Cambridge (MA); Hybrid; USD 110,500 - 149,500; Full time

Benefits offered by this job

Total Rewards package

Hybrid work arrangement

Two company-wide recharge breaks

Job summary

Alnylam Pharmaceuticals in Cambridge, MA, is seeking a Social Media Manager to develop and execute social media, digital, and corporate brand communications. You will manage paid and organic programs, maintain the editorial calendar, and partner with cross‑functional teams to deliver social‑first content that reflects regulatory standards.

You will analyze performance, create dashboards, and translate insights into actionable optimizations while exploring AI tools to scale workflows.

Qualifications

• Experience developing, managing, and measuring social media programs in regulated environments.
• Strong social media writing skills for audience-specific content across platforms.
• Experience with organic and paid campaigns on LinkedIn, Instagram, Facebook, X/Twitter, YouTube.

Responsibilities

• Develop social media plans and content that bring the corporate brand to life across channels.
• Design, implement, and measure targeted paid social programs across major platforms.
• Maintain the master editorial calendar with stakeholders and cross-functional teams.
• Collaborate to develop social-first content reflecting platform best practices and regulatory considerations.
• Analyze performance, produce dashboards, and translate insights into actions.
• Evaluate tools and AI to scale social media workflow and efficiency.

Skills

Social media strategy

Content creation

Paid social campaigns

Analytics & reporting

Communications writing

Education

BA/BS in Public Relations, Marketing, Communications, Journalism, or related field

Tools

Sprout Social

Sprinklr

Canva

Adobe Creative Cloud

Google Analytics

Job description

Overview

Reporting to the Sr. Director, Global Head of Corporate Brand and Creative, the Social Media Manager will have the opportunity to be part of a growing team developing social media, digital and corporate brand communications for an innovative global biopharmaceutical company. From concept through execution, the Manager will help develop social media plans and social media content that bring our corporate brand and key messages to life across our social media channels, paid social advertising and other audience touchpoints. Corporate Brand and Creative sit within a high‑performing, high‑energy, fun and collaborative Corporate Communications team.

This is a hybrid position and will primarily be located in Cambridge, MA.

Responsibilities

• Partner with the Sr. Director, Global Head of Corporate Brand and Creative to identify social media priorities, manage resources, and support execution of key initiatives.
• Design, implement, manage, and measure targeted paid social media programs across platforms including Facebook, X/Twitter, LinkedIn, Instagram, and YouTube.
• Manage the master social media editorial calendar in partnership with internal stakeholders, agency partners, and cross‑functional teams including Product Communications, Global Medical, Investor Relations, and HR/Talent Acquisition.
• Develop corporate and disease awareness content for Alnylam's social media channels, overseeing day‑to‑day publishing, monitoring, engagement, maintenance, and issue escalation.
• Collaborate with internal and external partners to develop social‑first content that reflects platform best practices, Alnylam standards, and applicable regulatory and legal considerations.
• Partner with agency and creative resources supporting social media, digital, content, and creative initiatives, including light design work using tools such as Canva and Adobe Creative Cloud.
• Analyze social media performance, produce dashboards and measurement reports, and translate insights into actionable optimization recommendations.
• Help evaluate 3rd party tools and technology (including AI) to scale Alnylam's social media workflow and implement selected solutions.
• Conduct social listening and competitive analysis to identify trends, influencers, opportunities, and potential risks.
• Manage financial and administrative aspects of social media‑related vendor engagements, including statements of work, purchase orders, and invoicing.

Qualifications

• BA/BS degree in Public Relations, Marketing, Communications, Journalism, or a related field preferred.
• 3-5 years of experience developing, managing, and measuring social media programs, ideally within a pharmaceutical, biotech, healthcare, agency, or other regulated environment.
• Strong social media writing skills, with the ability to conceptualize and create compelling, audience‑specific content across platforms.
• Experience managing organic and paid social media campaigns across platforms such as LinkedIn, Instagram, Facebook, X/Twitter, YouTube, and Meta.
• Experience using social media management (e.g., Sprout, Sprinklr), listening, analytics, and reporting tools; familiarity with Google Analytics preferred.
• Ability to create design assets for social media using templates and perform light graphic design work; experience with Canva or Adobe Creative Cloud preferred.
• Ability to shoot and edit video for social media.
• Interest in technology and functional understanding of AI in a marketing/communications context.
• Excellent organizational, communication, prioritization, and stakeholder management skills, with the ability to manage multiple projects in a fast‑paced environment.

U.S. Pay Range

$110,500.00 - $149,500.00

The pay range reflects the full‑time base salary range we expect to pay for this role at the time of posting. Base pay will be determined based on a number of factors including, but not limited to, relevant experience, skills, and education. This role is eligible for an annual short‑term incentive award (e.g., bonus or sales incentive) and an annual long‑term incentive award (e.g., equity).

Alnylam's robust Total Rewards package is designed to support your overall health and well‑being. We offer comprehensive benefits including medical, dental, and vision coverage, life and disability insurance, a lifestyle reimbursement program, flexible spending and health savings accounts and a 401(k) with a generous company match. Eligible employees enjoy paid time off, wellness days, holidays, and two company‑wide recharge breaks. We also offer generous family resources and leave. Our commitment to your well‑being reflects our belief that caring for our people fuels the impact we create together.

About Alnylam

We are the leader in RNAi therapeutics—an innovative approach with the potential to transform the lives of people with rare and common diseases. Built on Nobel Prize‑winning science, Alnylam has delivered the breakthroughs that made RNAi therapeutics possible and are just at the beginning of what is possible. Our deep pipeline, late‑stage programs, and bold vision reflect our core values: fierce innovation, passion for excellence, purposeful urgency, open culture and commitment to people. We're proud to be a globally recognized top employer, where an authentic, inclusive culture and breakthrough thinking fuel one another.

At Alnylam, we commit to an inclusive recruitment process and equal employment opportunity. Qualified applicants will receive consideration for employment without regard to their sex, gender or gender identity, sexual orientation, race, color, ethnicity, national origin, ancestry, citizenship, religion, creed, physical or mental disability, pregnancy status or related conditions, genetic information, veteran or military status, marital or familial status, political affiliation, age, or any other factor protected by federal, state, or local law. Alnylam is an E‑Verify Employer.