Social Media Manager

Samaritan's Purse; Boone (NC); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

On-site clinic and insurance

Medical, prescription, dental & vision

FSA

Disability insurance

Paid family medical leave

Term life insurance

401(k)

Holidays

Vacation days

Sick days

Job summary

Samaritan's Purse in Boone, NC is seeking a Social Media Manager to oversee content, advertising, and community engagement across the President/CEO's platforms. You will coordinate with leadership to share the Gospel and ministry highlights with global audiences.

The role requires a BA/BS and at least five years in social media management, plus strong analytics, writing, and budgeting skills. This is a full-time, on-site position with competitive benefits.

Qualifications

• BA/BS and 5+ years in social media administration or related field.
• Experience with social media tools, resources, and analytics.
• Ability to read and comprehend simple instructions, short correspondence, and memos.
• Ability to write simple correspondence.
• Ability to present information effectively in one-on-one and small group settings.
• Ability to compute basic math and interpret data.

Responsibilities

• Manage content for the President/CEO's social media platforms across channels.
• Research, curate, create, edit, and publish engaging content.
• Plan and manage social media advertising campaigns and budgets.
• Monitor activity, engage with audiences, and analyze trends.
• Lead and supervise the social media team and maintain calendars.
• Provide senior-level social media support during travel as needed.
• Perform other duties as assigned.

Skills

Social media management

Analytics

Content creation

Team leadership

Budgeting

Communication

Education

Bachelor's degree (BA/BS)

Tools

Facebook Ads

Instagram Ads

Google Ads

Google Analytics

Job description

Demonstrate Biblical Integrity

Location: Boone, NC, United States

Job ID: 17784

Date Posted: Sep 17, 2026

Get Involved!

What do we believe?

At Samaritan's Purse, the Gospel is the center of all we do! We start each day with a time of devotions and prayer for each other, our staff, and volunteers who serve around the world. As a faith-driven organization, our Statement of Faith shapes every aspect of our global work.

https://www.samaritanspurse.org/our-ministry/statement-of-faith/

Demonstrate Biblical Integrity

What is the opportunity?

The Social Media Manager is responsible for gathering and publishing content, managing advertising, and overseeing comments and correspondence across the President/CEO's social media platforms. This role supports Samaritan's Purse in communicating the work God is doing through the Ministry and sharing the Gospel of Jesus Christ with audiences around the world.

Respond with Compassionate Action

In the role of Social Media Manager, you will have the opportunity to:

• Maintain a personal, active relationship with Jesus Christ and be a consistent witness for Jesus Christ.
• Support the President/CEO's social media outreach by researching, curating, creating, editing, and publishing engaging content across social media and multimedia platforms. Collaborate with the Executive Vice President and other Ministry departments to gather resources and secure appropriate approvals while communicating God's work and the Gospel of Jesus Christ.
• Plan and manage social media advertising and promotional campaigns, including vendor relationships, budget utilization, weekly reporting, and campaign performance analysis. Partner with the Executive Vice President to develop advertising strategies and evaluate trends, results, and return on investment.
• Monitor social media activity for comments, mentions, trends, and opportunities for meaningful engagement while staying informed about Samaritan's Purse and Billy Graham Evangelistic Association programs and activities. Use social media tools and platforms to identify opportunities to appropriately represent the Ministry and engage audiences.
• Lead and supervise the social media team, including the Social Media Writer/Researcher and Social Media Response Coordinator, by assigning work, maintaining content calendars, and conducting weekly team meetings. Develops and maintains social media guidelines and procedures in collaboration with Ministry-wide social media teams to ensure consistent and effective practices.
• Maintain and strengthen the President/CEO's social media presence by managing account access, staying current with emerging platforms, technologies, trends, and analytics, and developing integrated social media initiatives. Provides limited social media support during the President/CEO's travel and serves as backup for content, writing, and response responsibilities when needed.
• Other duties may be assigned that are not specifically identified in the job description.

What are the qualifications?

As a qualified candidate, you will have the following skills and experience:

• Bachelor's degree (BA) from a four-year college or university and a minimum of five (5) years of experience in social media administration or related field; or equivalent combination of education and experience is required.
• Experience with social media tools, resources, and analytics is a must
• Ability to read and comprehend simple instructions, short correspondence, and memos.
• Ability to write simple correspondence.
• Ability to effectively present information in one-one and small group situations.
• Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.
• Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.
• Ability to apply common sense understanding to carry out simple one or two-step instructions.
• Ability to deal with standardized situations with only occasional or no variables

What are the benefits?

Samaritan's Purse is proud to offer a competitive benefits package, including:

• On-site Medical Clinic (staff and dependents)
• Medical, prescription, dental & vision insurance
• Flexible Spending Account (FSA)
• Long-term and Short-term disability insurance
• Paid Family Medical Leave
• Term Life Insurance
• 401(k) retirement savings plan
• 10 paid holidays
• 12 vacation/personal days
• 10 sick days

Type: Full-Time
Department: Quality Assurance/Social Media
Location: Boone, NC
Language Requirement: Fluency in English
Travel: Ability to travel domestically and internationally, approximately 15-20 days per year