Social Media Manager

Illinois Wesleyan University; Bloomington (IN); On-site; USD 46,000 - 50,000; Full time

Job summary

An educational institution in Bloomington seeks a Social Media Coordinator to enhance its brand and connect the community across various platforms. The position involves managing social media, crafting engaging content, and strategizing for digital marketing. Candidates should have a Bachelor’s in English, Communications, or Marketing and at least one year of relevant experience. The role offers a salary of $46,000 to $50,000 along with generous benefits.

Benefits

Health benefits

Retirement plans

Tuition programs for self and dependents

Qualifications

• Bachelor’s required in related field of study; English, Communications, Marketing.
• Minimum of one year related experience.
• Understanding of various social media platforms and effective communication and marketing strategies.

Responsibilities

• Manage flagship social media accounts representing the University; develop & implement a comprehensive social media strategy.
• Monitor and assess social media mentions and inquiries on behalf of the University.
• Maintain various digital platforms aimed at campus engagement, student recruitment, and retention.

Skills

Social Media Management

Communication Skills

Digital Marketing

Education

Bachelor’s degree in related field

Job description

This role holds the primary responsibility for authentically promoting Illinois Wesleyan'sbrand and connecting the Titan community on all flagship social media platforms, witha particular focus on writing and creating content compelling to prospective students.Advises and collaborates with other departments to ensure a consistent social mediastrategy representing IWU. Manages the University's in-house digital marketing effortson strategic social media platforms. Monitors social media conversations as part ofthe University's crisis communications efforts. Maintains various additional digitalplatforms representing the University, supporting strategic communications and marketinggoals. This is a full time, 12 month, on-campus position . Generous benefits include health, retirement, considerable time off and access tomultiple tuition programs for self and dependents.

RESPONSIBILITIES :

• Manage flagship social media accounts representing the University; develop & implement a comprehensive social media strategy to promote IWU, drive potentialenrollment and boost alumni engagement; evaluate new and evolving social media platformsto gauge University implementation; write and create multimedia content appropriatefor various social media platforms; monitor performance metrics to guide strategies;set social media content calendars; collaborate with communications and marketingteams to maximize effective content
• Monitor and assess social media mentions and inquiries on behalf of the University; support crisis communications efforts; monitor social media conversations affectingthe University reputation and advise leadership as necessary; as appropriate, manageresponses to inquiries, tags and messages
• Maintain various digital platforms aimed at campus engagement, student recruitmentand retention, and supporting broad communication and marketing goals; optimize content on the campus Intranet portal to serve campus needs and promoteprospective and current student engagement; manage IWU “Google My Business” profilesand similar third-party tools; optimize interactive map content and utilization toimprove visitor experience; manage campus digital display screens to promote consistentvisual identity standards
• A dvise and offer guidance to departments across the University on best practices andbrand guidelines for subordinate social media accounts; manage in-house digital marketing efforts onstrategic social media platforms; set up and monitor results of advertising campaignsfor campus partners, such as Advancement

REQUIREMENTS

• Bachelor’s required in related field of study; English, Communications, Marketing
• Minimum of one year related experience
• Understanding of various social media platforms and effective communication and marketingstrategies
• Skilled communicator comfortable with digital platform technologies

APPLICATION INFORMATION:

Please download the application at www.iwu.edu/human-resources/Positions.html . Feel free to include a cover letter, resume and contact information for threeprofessional references. Review of applications will begin immediately and the positionis open until filled.

Salary $46000-$50000, based on experience

The final candidate will pass a background investigation.

An overview of IWU benefits can be found here . Illinois Wesleyan University does not sponsor work visas at the time of hire oranytime during employment for this position. All persons hired will be required toverify identity and eligibility to work in the United States and maintain work authorizationthroughout the employment term.

Illinois Wesleyan University is committed to recruiting, supporting, and fosteringa community that values a wide range of perspectives and backgrounds among our outstandingfaculty, staff, and students. We seek candidates who have a demonstrated commitmentto contributing to and enhancing our community in these areas. Illinois Wesleyan Universityis an EEO Employer. Illinois Wesleyan University’s sexual misconduct policy may beaccessed at www.iwu.edu/human-resources/SexualMisconductPolicy.html. Illinois WesleyanUniversity is an equal opportunity employer dedicated to promoting excellence througha variety of viewpoints.