Social Media Manager

CRI; Beaverton (OR); On-site; USD 55,000 - 75,000; Full time

Job summary

CRI is seeking a Social Media Manager to lead brand storytelling and manage online presence across platforms. You will develop innovative social strategies, collaborate with stakeholders, and create engaging content that resonates with audiences.

Responsibilities include driving data-driven campaigns, optimizing performance, and ensuring brand voice consistency. A strong background in content planning, analytics, and cross-functional collaboration is required.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Management or related field.
• Minimum 4 years in social media marketing, digital content strategy, and campaign execution.
• Expertise on LinkedIn, Twitter, Instagram, YouTube and TikTok.
• Hands-on experience with social media tools: Sprinklr, Hootsuite, Sprout Social.

Responsibilities

• Develop and execute a comprehensive social media strategy aligned with business goals.
• Oversee and maintain the brand’s online reputation across platforms.
• Craft short-form, shareable content tailored to platform best practices.
• Launch and manage data-driven campaigns informed by brand KPIs.
• Track, analyze, and report performance metrics to stakeholders.
• Collaborate with marketing, content, and creative teams to integrate social media.

Skills

Project management

Collaboration

Attention to detail

Data analytics

Content strategy

Social media marketing

Education

Bachelor's degree in Marketing, Communications, Business Management

Tools

Sprinklr

Hootsuite

Sprout Social

Adobe Creative Suite

Job description

We are seeking a Social Media Manager to lead and execute brand storytelling across all social media platforms while managing the brand’s online presence and reputation. In this role, you will develop and implement innovative social strategies, collaborate with internal stakeholders, and create engaging content that resonates with audiences. You should have a deep understanding of digital trends, cultural moments, and platform best practices to drive meaningful engagement and brand growth.

Key Responsibilities

• Develop and execute a comprehensive social media strategy aligned with business goals and commercial objectives.
• Oversee and maintain the brand’s online reputation, ensuring a consistent and engaging presence across platforms.

Content Creation & Execution

• Craft short-form, shareable content tailored to platform-specific best practices.
• Partner with the Content Center of Excellence to develop creative briefs and end-to-end social content plans.
• Launch and manage data-driven creative campaigns informed by brand KPIs and media objectives.

Performance & Optimization

• Track, analyze, and report key performance metrics to stakeholders, identifying insights for continuous improvement.
• Optimize content based on audience engagement, platform updates, and emerging trends.

Collaboration & Brand Alignment

• Work cross-functionally with marketing, content, and creative teams to integrate social media into key business initiatives, events, and activations.
• Ensure consistency in brand voice, tone, and messaging across all communication channels.

Qualifications & Skills

Education & Experience

• Bachelor’s degree in Marketing, Communications, Business Management, or a related field.
• Minimum of 4 years of experience in social media marketing, digital content strategy, and campaign execution.
• Expertise in major platforms such as LinkedIn, Twitter, Instagram, YouTube, and TikTok.
• Hands-on experience with social media management tools (e.g., Sprinklr, Hootsuite, Sprout Social).

Technical & Creative Skills

• Strong ability to create short-form videos, carousels, and platform-specific content.
• Experience leveraging data and analytics to inform content strategies.
• Knowledge of Adobe Creative Suite is a plus.

Soft Skills & Abilities

• Excellent project management and organizational skills.
• Ability to manage multiple campaigns and projects simultaneously.
• Strong interpersonal and collaboration skills to work effectively across teams.
• Sharp attention to detail with strong proofreading abilities.
• Ability to work flexible shifts, including weekends and holidays when needed.

Why Join Us?

Impactful Work

Be part of a team that shapes brand perception and drives audience engagement through compelling social content.

Creative Freedom

Work in an environment that values innovation, experimentation, and storytelling.

Gain exposure to diverse projects and expand your expertise in digital marketing, social media trends, and audience engagement.

Join a supportive team of marketers, content creators, and strategists who share knowledge and push creative boundaries.